Item: Contentstack
Rating: 10
Author: Richard Bilton

Use Cases and Deployment Scope

We use Contentstack for content management on our [...] website. Contentstack has been able to help us address how we deliver content across our website in a way that allows us to merchandise and brand in every way our marketing and ecommerce department desires. This ranges from basic text and images to personalisation, business logic and campaign driven content to help improve conversion on our website. Not only do Contentstack provide the content but they deliver with reliability, great customer service and a user interface that has enabled our team to build/architect content with ease.

Pros and Cons

Enables us to build and architect content through the use of their easy to use software and user interface.
Customer service has been by far the most reliable and responsive in any vendor i've dealt with.
Listens to feedback and builds features and technical improvements that helps customers usability and experience.

Although there has been significant improvements in the journey to improving their user interface i still think there are some little quirks that could be resolved. nothing major or a deal breaker but would certainly help reduce friction. eg display of modular block list could be easier on the eye and have a description or a screenshot of what the block is or does so that content editors don't need to learn every block name and what it does.

Return on Investment

We are able to prepare for large campaigns within a few days which can bel rolled our within a few clicks. This was previously never possible before we moved to Contentstack.
We now have the tools and ability to architect in a way to take advantage of SEO and drive traffic. Our blog now serves more traffic that the rest of our website. This SEO effort wasn't possible before Contentstack.
One of our KPI's for moving to headless was a faster website and we now deliver pages under our original target while serving more asset and content rich pages to visitors

Support Rating

When we were first building our our headless website there were a few things we were unsure on. Contentstack customer support not only were very responsive but also very knowledgeable/technical. They were also happy to jump on a video call and review code to help our team overcome issues ( mainly due to our problems not Contentstack ). I've never known a company to do this before unless it was something you paid above and beyond for. This was all included in our contract. This service helped us stay on track with out headless launch and deliver on time. Beyond happy with the service provided and is still been provided.

Alternatives Considered

Storyblok, Contentful, Prismic and Sanity

When we wanted to move to headless we took a look and tested some of the offerings available for headless CMS. Many do have similar features and services and so for us it came down to how Contentstack built a business relationship and service around their clients. We were given great support from day one and still are. They helped advise on some of the integration we needed to perform some of the business objectives and most of all their pricing was very competitive and straight forward.

Key Insights

Do you think Contentstack delivers good value for the price?

Yes

Are you happy with Contentstack's feature set?

Yes

Did Contentstack live up to sales and marketing promises?

Yes

Did implementation of Contentstack go as expected?

Yes

Would you buy Contentstack again?

Yes

Likelihood to Recommend

Contentstack gives you the ability to architect complex websites with simplicity. If you are building ecommerce websites with multiple regions and languages, Contentstack gives you that ability to migrate to a headless application very quickly without content limitations.

Contentstack delivers promise and helped [...] deliver their headless dream

Overall Satisfaction with Contentstack