Item: Brandwatch
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We are using it as a social media listening tool to hone in on conversations, overlapping consumer interests, and social performance tools. We didn't have a social media tool in the past, and it's nice to have insights into the social media landscape in a variety of industries.

Pros and Cons

Their UI is easy to understand.
Their data gets updated in real-time.
The ability to provide detailed, analytical reports is nice in a budding social media landscape.

It's not all-encompassing. In other words, there aren't a whole lot of insights from our PR hits and how they perform on social.

Return on Investment

It's a great, supplementary tool that has helped us expand our social media efforts firmwide.
Explaining some of their modern terminologies in the platform is a little confusing to clients.

Alternatives Considered

I think it's a far superior tool than Meltwater or TrendKite's social listening editions of their platforms. They are better suited to media coverage analysis and Crimson Hexagon hits the social media metrics you're looking for.

Key Insights

Do you think Brandwatch delivers good value for the price?

Yes

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

Yes

Did implementation of Brandwatch go as expected?

I wasn't involved with the implementation phase

Would you buy Brandwatch again?

Yes

Likelihood to Recommend

It is well suited to supplement your social media efforts. It gives you the power to create social media campaigns with data that supports your ideas.

Support Rating

Their customer support is pretty good! The reps are very responsive and easy to work with, although we're usually last to hear about platform updates.

A great supplementary social listening tool!

Software Version

Overall Satisfaction with Brandwatch Consumer Research