Wouldn't recommend it

The support for Brandwatch was fine. With that said, our support partners were in New York which made it difficult to coordinate communications, when we're on the other side of the country. Sprinklr, on the other hand, had support available within our own city which I much preferred.

I think among the enterprise-level listening suites, Brandwatch is probably among the best. With that said, for the average marketer, it's still too confusing to set up and get going without the help of their support managers (as compared to something like Sprinklr). More often than not, our team would need to contact them to get the dashboards set up the way we needed as it was simply too difficult to do so on our own.

I think what it did well was at a high level being able to get the social listening metrics we needed (with a few caveats) and being able to alert us when there was a situation on social we needed to be made aware of (so we could get ahead of it). Where it really faltered was in the social channel post reporting as it wasn't able to gather some of the data our team required. As a result, we'd need to go into the native platforms to generate post performance metrics, which defeated the point of us having a tool like Brandwatch in the first place.