my experience with Criteo
April 11, 2019

my experience with Criteo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Criteo Dynamic Retargeting

We are currently using this tool to promote the academic offer across all of Italy and other European countries. This tool works well with long term campaigns that have to be planned in plenty of time. On the other hand it works badly with short term campaigns. This is mainly because the response time of the Criteo staff is slow, and planning a campaign with them takes a very long time.
  • It provides wide coverage.
  • Reduces production run of creatives.
  • Allows you to promote multiple titles at the same time.
  • It is more focused than static creatives.
  • High response time from accounts.
  • High response time from the Technical Department.
  • Some formats are not optimized.
  • Provides a good number of leads.
  • Consistently performing.
  • Needs to improve conversion rate between leads and purchases.
Consistently performing on display network campaigns focused on retargeting.
Criteo Dynamic Retargeting is well suited for long-term, always-on campaigns. It is less appropriate for last-term campaigns.

Criteo Dynamic Retargeting Feature Ratings

Ad campaign creation
4
Ad deployment
4
Display advertising
8
Ad display and retargeting segmentation
8
Ad dashboards
8
Ad performance reports
8
Ad conversion tracking
8