Item: Cvent Lead Scoring
Rating: 9
Author: Verified User

Overall Satisfaction with Cvent Lead Scoring

Use Cases and Deployment Scope

I work primarily with groups 50 rooms on peak and under, so the quantity of these leads is far greater than larger sized groups. Because of this, I get many a day, which is where Lead Scoring comes into play. As Cvent notes, Lead Scoring provides you with a streamlined process for evaluating, managing, and responding to the RFPs you receive, which for me is extremely valuable. This is being used across my department and it helps to qualify different leads. This helps me prioritize and better go after strong versus weak pieces of business.

Pros and Cons

Pros

Helps me follow up with groups.
Prioritizes business.
Helps my time management.

Cons

Not everyone knows about it.
Can be slow sometimes.

Alternatives Considered

There are no other products like Cvent Lead Scoring that I have used or evaluated. The reason for this is because I've never had to stray from Lead Scoring, because it has been so beneficial.

Key Insights

Do you think Cvent Lead Scoring delivers good value for the price?

Yes

Are you happy with Cvent Lead Scoring's feature set?

Yes

Did Cvent Lead Scoring live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cvent Lead Scoring go as expected?

I wasn't involved with the implementation phase

Would you buy Cvent Lead Scoring again?

Yes

Likelihood to Recommend

Cvent Lead Scoring is definitely well suited for someone handling large groups of business at once. It becomes harder to qualify and maintain all the details of each lead, so having this tool really helps. It tracks the group's history, and the group's peak nights, room information, meeting space information, revenue, etc., which is super helpful.

Comments

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Easy, Functional, Reliable