Item: Cyfe, by Traject
Rating: 8
Author: Pierluigi Peperoni

Overall Satisfaction with Cyfe

Use Cases and Deployment Scope

I use Cyfe to monitor the KPI for some ad campaigns, especially on social media. It helps me to understand how our marketing campaigns are going and if I have to change direction. I'm the main user in our agency and I use the Cyfe data to process some reports for our customer. Sometimes I think that the data it gives me is not reliable, due to high differences with official FB statistics.

Pros and Cons

Pros

Easy to use and export professional reports
Fully customizable and with a lot of useful premade widgets
It can monitor even some statistics that the original channel doesn't (i.e. Facebook views)

Cons

More documentation would be useful
I can't understand how some data is processed, so I can't trust its data completely

Likelihood to Renew

I'm constantly renewing it, month after month, but I will not do this forever due to the fact that its usefulness is strictly connected to a"spot" campaign (for me). I can't use it as a regular instrument to monitor the ordinary life of our customer channels, social media channels, email and websites.

Likelihood to Recommend

I can suggest it for all agencies and colleagues who are interested in a quick and flexible instrument to monitor multi channel marketing campaigns, especially on social media platforms like Facebook and Twitter.

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