DemandBase ABM Enterprise Partner
Jaimie Bakas (Crandell) | TrustRadius Reviewer
December 05, 2017

DemandBase ABM Enterprise Partner

Score 7 out of 10
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Verified User
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Overall Satisfaction with Demandbase

We currently use Demandbase in support of our tier 1 campaigns for ABM display. We also have the full suite of offerings from Demandbase for the web, personalization, progressive profiling, web traffic analysis, ect. I really like their newest offerings with the acquisition of Spriderbook so that we're now enabled to garner the insights from our media investment and share those with Field Marketing to then assist sales with their outreach.
  • ABM Enablement, Account Insights.
  • Orchestration of a full ABM campaign (Digital, Media, Enablement).
  • ABM focused web strategies.
  • IP based targeting, I feel like I'm wasting impressions at the account level since it's not able to target by job title.
  • Too expensive, their CPM is high!
  • Full integrations of their offerings, too many dashboards.
  • Account Based Marketing strategies and insights have enabled our ABM programs.
  • Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.
We work with Demandbase because of their breadth of offerings. From media, ABM account insights on your campaign to the web, it can enable anyone to get up and running with a Digital ABM strategy.
Focus is ABM, if your company is not investing in Account Based Marketing, it wouldn't be a good fit.