InsideView - A Solid Sales and Marketing Intelligence Tool
September 15, 2017
InsideView - A Solid Sales and Marketing Intelligence Tool
Score 10 out of 10
Vetted Review
Verified User
Software Version
InsideView for Marketing
Overall Satisfaction with InsideView
InsideView is used to add firmographic and demographic data to to-be-qualified leads that we capture, provide a better picture of overall company structure via their family tree tool and to generate alerts upon particular events (e.g. leadership changes, acquisitions, product launches) take place at the companies that are important for our marketing and sales teams to follow.
- Appends important firmographic details to contacts in a reliable way
- Provides automated alerts/notifications when events that you determine to be important take place at the companies you follow
- Enables broader contact connections for sales & marketing within target accounts via their social connectors
- While helpful, the custom alerts that one can build for following companies can be cumbersome and tough to tailor in a way that gets you just the information you want and not clutter that is largely inconsequential to your efforts.
- Data accuracy is solid overall, but clarity about whether their appended data reflects the whole enterprise or a division or site within could be clearer.
- Their pricing is straightforward, but I'd like to see enterprise options that account for stakeholders who would be infrequent users of the tool that we'd be hard pressed to justify a full seat for.
- Enables confident and efficient lead conversion
- Provides better insight and clarity into ideal customer profiles / total addressable market
- Extends our sales and marketing teams' ability to penetrate into accounts via related contacts
- D&B
InsideView has a more straightforward pricing model and an easy integration with CRM. From a UI and overall user experience point of view, it just had a better feel than other alternatives from our perspective.