Item: Demandbase One
Rating: 10
Author: Micah Platt

Overall Satisfaction with Demandbase

Use Cases and Deployment Scope

Love Demandbase and it's previous version of Engagio. It quickly gives insights on how to connect with my customers and find a way to give them value.

Pros and Cons

Pros

Recent marketing communication that was received.
Search history of customers.
Business landscape.
Executives with interest.

Cons

Notifications sometimes are not clear as to what made the customer engage.
Ease of searching recent contacts.
Better contact information for the engaged prospects.

Most Important Features

Surfaces trends
Brings value to every conversation
Clarifying what is resonating with customers.

Return on Investment

Hard to put a dollar of percentage, but every interaction that I have used Demandbase has been more quality.
Easily have more prospects to target.
I have closed deals that started with Demandbase conversations.

Alternatives Considered

Zoom info and Sales Navigator have been used as well as Marketo.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

A fantastic tool to add to all the other activities we do. Most of my process is spent finding common ground and a reason to interact with my prospects. This gives that insight and should be added to everyone's process.

Comments

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Great tool! Add to the arsenal.

Software Version