An interesting tool if you have a determined use case and your organization is ready.
March 28, 2021

An interesting tool if you have a determined use case and your organization is ready.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Demandbase

Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
  • Intent based marketing information
  • Notifications for sales teams
  • Strategic intelligence delivery
  • Integrations with major platforms.
  • Ease of use
  • Support documentation
  • Training
  • Quality of account success managers.
  • It should integrate with our systems.
  • Be useful to both sales and marketing.
  • Fit our budget.
  • The tool was expensive and difficult to stand up.
  • Due to lack of integration with tools, it was difficult to use.
  • Utilization was time consuming.
ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information is becoming more popular. I'm not sure how this will be impacted by new online privacy standards, so that is something to look out for.

Do you think Demandbase One delivers good value for the price?


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I think Demandbase is an appropriate tool for an organization that is highly dedicated to its account-based marketing strategy and where Marketing and Sales are very well aligned. It's very important that both parts of the organization are aware of exactly what Demandbase can do and what it cannot and that they orchestrate their efforts to get the most out of it. I also think it requires a well stood up Marketing team to manage and get the most out of.