Demandbase One is always on the renewal list
April 30, 2025

Demandbase One is always on the renewal list

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

I utilize Demandbase One to get an accurate view of engagement from our top accounts. It allows us to see who is coming to the website, what they are looking at, and what they are researching, looking at intent topics during a certain time frame. It's beneficial in determining the growth of these accounts with the ability to see increases easily and decreases with pageviews, unique visitors, and a number of accounts.

Pros

  • Engagement Comparisons (Month over Month, Quarter over quarter, etc.)
  • Viewing what pages were visited by what accounts
  • Intent topics researched for each account in a set list

Cons

  • Account list building - It's hard to build accurate lists as there are multiple names for certain companies and the domain filter needs to be used in additional to the account name to confirm the right account
  • Demandbase One advertising - Targeting is not as granular as other platforms
  • Yearly data review - Data is only held for a certain amount of time so to compare YoY metrics need to be reminded to pull those at the end of the year or else it's not an accurate comparison
  • Reporting on our new strategy of reaching certain accounts has become a lot easier
  • Building out lists within the system while the overall process isn't bad, pulling the accounts takes a long time to ensure accuracy
  • Snapshot emails are assisting with BDMs and sales individuals in each business unit to see top account engagement which helps with outreach
It takes some getting used to, but once you use it consistently, it is extremely helpful. Report building could be a little bit easier as the breakdown of capabilities for each type of report is not explained, and it is trial and error to get what you are looking for.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

We have a set target account list and customers that we are trying to target, so from an ABM perspective, it's great to see the accounts that are coming to our site based on our advertising efforts and what they are viewing on our website to help with outreach. However, the advertising platform is not as granular with targeting in terms of job titles and other firmographic criteria, so other programmatic vendors are utilized.

Demandbase One Feature Ratings

ABM Integrations ()
Not Rated
7.3
3rd party intent signals
7
Downstream intent signals
7
Account identification
8
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
7.0
Customer interaction histories
7
Engagement data tracking
7
Ad Campaigns ()
Not Rated

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