DemandScience a good look for transactional B2B or B2C Companies with Short Sales Cycles
November 08, 2022

DemandScience a good look for transactional B2B or B2C Companies with Short Sales Cycles

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience

We contracted DemandScience to assist with the mining of key contacts in our target market and ultimately, lead generation of two of our key technology products. The company had no content strategy, and this was used as the kickoff trial to gauge the interest of our target markets to deploy a broader, more sophisticated content strategy.

Pros

  • Email communications
  • Lead generation for companies with sales cycles less than 6 months
  • Technology lead generation
  • B2B SaaS lead generation

Cons

  • Reporting
  • Recommendations for asset improvement once campaigns are running
  • Greater visibility into where leads are mined from
  • Quality of leads
  • Contracted for 300 leads; had 2 conversions past the initial lead conversion and are yet to engage further
  • 7% of leads were not viable; incorrect email address provided
  • Negative ROI as of now
We had numerous account managers and campaign managers during our tenure with DemandScience. This stifled the ability for one - or two - people to accurately understand our more complex business and how the content assets we were using to generate leads could be improved upon. As such, we did not receive the feedback throughout the process we expected.

Do you think DemandScience delivers good value for the price?

Not sure

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

No

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

No

DemandScience is better suited for companies with a more transactional sales cycle, perhaps less than 6 months in length. More advanced, lengthy, less transactional sales processes tend not to convert into viable leads after the one DemandScience content conversion and require additional nurture past what their program provides.

Comments

More Reviews of DemandScience