Plenty room for improvement, but so far so good
October 30, 2015
Plenty room for improvement, but so far so good
Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with DoubleClick
DoubleClick usage varies between different teams. The business problem it addresses is the simplicity of managing multiple campaigns at the same time.
- User friendly interface
- Quick response times
- Pushes changes to Google and Bing quickly
- The reporting templates are horrible
- Bulk uploads always have issues
- Cannot segment by publisher in an easy and efficient way
- Floodlight tags are easy to implement
- Conversion tracking was simple
- Quick response times helps with efficiencies
DoubleClick was inferior to both Marin and Kenshoo.