Plenty room for improvement, but so far so good
October 30, 2015

Plenty room for improvement, but so far so good

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Overall Satisfaction with DoubleClick

DoubleClick usage varies between different teams. The business problem it addresses is the simplicity of managing multiple campaigns at the same time.
  • User friendly interface
  • Quick response times
  • Pushes changes to Google and Bing quickly
  • The reporting templates are horrible
  • Bulk uploads always have issues
  • Cannot segment by publisher in an easy and efficient way
  • Floodlight tags are easy to implement
  • Conversion tracking was simple
  • Quick response times helps with efficiencies
DoubleClick was inferior to both Marin and Kenshoo.
Any search team can utilize the functions of DoubleClick depending on their needs.

Google Marketing Platform Feature Ratings

Ad campaign creation
5
Ad deployment
5
Display advertising
3
Ad display and retargeting segmentation
3
Sequence targeting
3
Data Transfer
7
DSP integration
7
Ad dashboards
6
Ad performance reports
2
Ad conversion tracking
6
Ad attribution reporting
4
Cross-channel ad management
4
Ad forecasting and optimization
4