Item: Echobox Social
Rating: 10
Author: Jasper Sonderen

Overall Satisfaction with Echobox

Use Cases and Deployment Scope

We have several brands that are active on socials. Echobox helps us to efficiently manage these brands on the platforms they operate on. In particular, staying ahead with the algorithm of Meta, for example, is a time-consuming task for us. Echobox helps us by continuously responding to changes in the algorithm(s). This allows us to continue to serve content to our customers 24/7.

Pros and Cons

Pros

Efficiently manage socials of multiple brands
Stay ahead with algorithms of socials
Birds-eye view of past and scheduled content

Cons

Content automation tool does not work for us
Content is not always very 'human'

Most Important Features

Streamlining our social media management
Stay up to date with algorithms of platforms

Return on Investment

Mixed results for brands, but almost all see an increase in social traffic. One brand for example shows more spikes and others show more structural growth.
With Echobox we save a lot of time planning our content. With the 'best time to post' feature we don't have to worry about the time that we want our content to be placed.

Key Insights

Do you think Echobox Social delivers good value for the price?

Not sure

Are you happy with Echobox Social's feature set?

Yes

Did Echobox Social live up to sales and marketing promises?

Yes

Did implementation of Echobox Social go as expected?

Yes

Would you buy Echobox Social again?

Yes

Likelihood to Recommend

Echobox helps our content managers on a daily basis to efficiently share all the content we have created on all the different channels we are active on.

We've seen a good increase in the results of some of our brands. For one brand we see a rise in spikes of social traffic and a structural growth in social traffic can be seen for a other brand.

Because we work with many people on different brands, it is great that there is an overview of all content over all of our brands. We can easy see which content has already been scheduled and which content has yet to be placed.

Echobox also offers automatic planning in which Echobox makes its own articles based on existing content. We notice that with this function does not work for us, as the content it creates is not really 'human' and needs a lot of attention to get it right.

Comments

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Echobox streamlines our social media management