Better for End Users than Agencies
October 09, 2017

Better for End Users than Agencies

Dustin Brackett | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

Emma's dashboard isn't bad and the customer service was very good, but the actual email builder needs some work. We were a white label partner and we had issues with the email not looking the same when sent as it did in the builder. We have since moved to SendGrid.
  • Good amount of templates
  • Good customer service
  • Inconsistent display of email, even compared to builder
  • Deliverability wasn't perfect
  • We ran Emma for several of our clients and each had a positive impact, but that is likely due more to email marketing in general than Emma specifically.
We moved from Emma to SendGrid. The deliverability of Emma is lower than Sendgrid and the overall functionality of Sendgrid feels more fit for a digital marketing agency. The number and design of the Emma templates far surpasses that of Sendgrid though. Emma is much more suited to the end consumer than an agency. Sendgrid is more suited to an agency.
Emma is definitely a better solution than the MailChimps and Constant Contacts of the world. I don't think their white label program is flushed out and definitely needs some work. They have a great amount of themed and special purpose email templates. That part of their system is awesome!

Emma by Marigold Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Dashboards
10
Standard reports
10
Custom reports
10