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Emma by Marigold

Emma by Marigold


What is Emma by Marigold?

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

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Recent Reviews

TrustRadius Insights

Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an …
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I Love Emma

10 out of 10
April 24, 2018
I use Emma as agency for all of my clients' eblasts. I find that it is user-friendly when it comes to creating beautiful, streamlined …
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Popular Features

View all 11 features
  • Email deliverability reporting (31)
  • Dashboards (30)
  • List management (31)
  • Standard reports (31)
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per year per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.7
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Product Details

What is Emma by Marigold?

Emma by Marigold provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies. Emma is designed to offer enterprise level capabilities in a team-friendly experience that's simple and enjoyable. Key features include: mobile-ready design templates, email automation, audience segmenting and dynamic content. The software includes integration with top CRM solutions, ecommerce platforms and social networks.

Emma by Marigold Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: Email Previews
  • Supported: Assign Reviewers

Emma by Marigold Screenshots

Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.Screenshot of automations to keep marketing personal.

Emma by Marigold Competitors

Emma by Marigold Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationAndroid, iPhone, iPad

Frequently Asked Questions

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

Mailchimp, Constant Contact, and AWeber are common alternatives for Emma by Marigold.

Reviewers rate Email deliverability reporting and List management and Dashboards highest, with a score of 10.

The most common users of Emma by Marigold are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an easy-to-use solution for sending monthly marketing emails, allowing them to effectively keep their customers informed about news and promotions. The drag and drop templates, straightforward editing, and upfront analytics offered by Emma have made it particularly accessible for novice email marketers, enabling them to quickly grasp the essentials of email marketing. Additionally, Emma has been a game-changer for large corporate clients with multiple locations. Its ability to provide different accounts tied to a parent account empowers each location to create customized emails for their clients, solving the problem of delivering personalized content at scale.

Another valuable use case of Emma is its implementation as an opt-in email marketing platform for stores. This feature allows businesses to manage email campaigns and lists while retaining the ability to push down creative to all sub-accounts, ensuring consistent branding across different locations. Digital agencies have also leveraged Emma's agency account to provide clients with a sophisticated mid-market solution for email marketing. This offers both self-service and full-service options, catering to the diverse needs of their clients.

Emma simplifies automation and facilitates easy segmentation of lists, addressing the challenge of effectively targeting specific audiences with tailored messages. It has been extensively utilized by nonprofit organizations to maintain regular contact with volunteers, campers, and donors through monthly marketing email updates. This ensures frequent touchpoints and helps these organizations establish consistent branding in their communications.

The user-friendly interface of Emma makes it effortless for users to create beautiful, streamlined emails that align with their brand image. Its comprehensive reports also offer valuable insights into the effectiveness of email campaigns, enabling users to gauge their impact and make data-driven decisions in optimizing their strategies.

Furthermore, Emma has been embraced by educational institutions such as Portland State University and colleges for communications and email marketing purposes. It serves as a centralized and branded solution for mass email communications across departments, resolving branding issues and streamlining efforts.

While Emma's dashboard and customer service have been commended, some users have encountered issues with the email builder not accurately reflecting the final email sent. Nonetheless, Emma remains an affordable and user-friendly marketing email platform that has been successfully employed by various organizations to send regular newsletters and drive traffic to their websites.

Overall, Emma has proven itself as a valuable tool for email marketing, providing effective solutions for a range of use cases across different industries and organizations.

Intuitive and user-friendly interface: Many users have praised Emma for its intuitive and user-friendly interface, stating that it is easy to navigate and perform various tasks such as adding and updating users, importing client lists, and customizing email templates. The drag-and-drop functionality has been particularly well-liked, allowing users to create custom emails without the need for extensive design skills. Users also appreciate the ease of adding and managing sub-accounts and templates from the platform's interface.

Up-to-date dashboard with helpful metrics: The up-to-date dashboard in Emma has received high praise from users. They find it to be a great overview of their campaign performance and ranking within the larger community. Users value the ability to compare their campaign performance with others and appreciate the clear and helpful metrics provided, such as open rate, click rate, and number of subscribers. The click map feature, which shows where subscribers are clicking on the newsletter, has also been well-received.

Resending newsletters to non-openers: Users have been impressed with how easy it is to resend newsletters to non-openers in Emma. Although they had to figure out how to do it on their own, they found the process surprisingly simple. This feature allows users to reach a wider audience by giving them another chance to engage with their email campaigns.

Clunky Audience Management: Some users have found the audience management in Emma to be clunky and not straightforward. They have mentioned that it can be challenging to navigate and manage their contacts effectively, which hampers their overall experience with the platform.

Limited Customization Options: Several reviewers have expressed a desire for more customization options in Emma. They feel that the current range of customization tools is limited, making it difficult for them to create unique and visually appealing email templates. They would appreciate having more flexibility and control over the design elements.

Challenging Email Builder: Many users have struggled with the email builder in Emma, finding it challenging to use. They mention that navigating through the interface can be confusing, with bulky icons that often overlap or obstruct important features. This makes it difficult for them to create well-designed emails efficiently.

Users commonly recommend the software for its simplicity and efficiency. They suggest it as a suitable option for companies seeking an easy-to-use system and cost-effective solution. Users specifically highlight its effectiveness in mail merge and mass email work, praising its ease of use and helpful customer support. They also suggest taking advantage of training resources and implementing the software in phases. Users appreciate the software's range of in-text editing flexibility but mention some drawbacks and formatting issues. To fully experience all the software has to offer, users recommend considering the 5,000 contact pricing option. They advise being patient and experimenting with the software to become familiar with its functionality. However, for larger companies with multiple brands or divisions, users suggest considering Hubspot as a better alternative.

Attribute Ratings


(1-25 of 32)
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Score 8 out of 10
Vetted Review
Verified User
Emma is a great templated email service. If you have knowledge how to use CSS and HTML coding you have to realize you will have limitations to alter style sheets. This all depends on pricing models. We currently use a basic model that allows no style sheet changes. I have created a nice template for rate sheet distribution and the ease of changing the header banners make this an awesome tool in my email arsenal. Another great piece of information that the email service offers is an auto save function. This auto saves your work every edit in case you want to go back to previous edit.
  • Emma shines when it comes to the template offerings. You should be able to find exactly what you are looking for to start off your email with the wide variety of templates.
  • Regarding the templates, if you have a template that you have established for weekly distribution and you want to continue to use it, editability and archiving options of the template [are] available for a quicker email turnaround.
  • Swapping out images from your online gallery for quicker changes on a weekly rate table email are a major plus. Don't have to recreate the tables just edit the data within.
  • I believe one of the areas of improvement is available but it would depend on your pricing plan. Working with basic does not allow you to make any edits to the CSS style guide. You will need to schedule changes with Emma Support. They will make the changes, however there will be an additional charge.
  • One thing that takes getting used to is the auto-save feature. Example, you make a mistake in the email - you can't just back track with pc-shortcut keys. In order to backtrack you have to choose a time from the auto save dropdown to revert to. Once you remember this it will eventually come as second nature.
  • Depending on the workload of the actual server, you may run into distribution delay of about a half hour or so. Normally I schedule my emails which is great. But for sending (not a test) for review it can take a good 10 minutes or so.
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
Score 9 out of 10
Vetted Review
Verified User
Emma is used for sending mass emails to our mailing lists. It is used across the whole organization and is used to promote specials or different items at our three social ventures as well as general updates through e-newsletters. It helps us to easily maintain an email list separate from our donor lists.
  • Easy to format newsletters.
  • Easy to update contacts.
  • Easy summaries of results.
  • Slow to load.
  • Could use some more variety for formatting.
  • I do wish it came with a easy-to-add widget to get users added to mailing list on our website.
Emma is well suited for anyone to be able to send mass emails to their audience. I would say my abilities as a marketer are average at best and I can still send out a pretty decent newsletter. It typically looks pretty good and is well received. It might not be the best tool for a true email marketing specialist but it works for me as an amateur.
Rebecca Cooke-Rodriguez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Emma is used as our HTML alert to our membership, to inform them of our legislative and regulatory initiatives and events.
  • User friendly
  • Economically priced for small companies
  • More widget options
  • Better customer service for basic users
Emma is great for small trade associations or companies looking to reach out to their members/customers/potential clients. It’s affordable, a bit more advanced than Constant Contact, has high quality output, and easily captures client information. You don’t need to pay for a custom template, but the option is there. It’s easy to learn and teach others who may not be as computer savvy.
January 14, 2019

Emma is Ebullient!

Sarah Bandy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Emma to keep in contact with our volunteers, campers, and donors through monthly marketing email updates. It addresses the problem of frequently touching base with our market group as well as having messaging match our branding, which is really important to us as an organization. It's mostly used by the Executive Director and Office Manager to design and send out our monthly updates.
  • Templates are easy to use. This functionality makes it super simple to make newsletters that look professional.
  • Managing the email lists is great. You can input email addresses easily.
  • I love the Lightbox on our home page of our website that automatically funnels email signups into a new list.
  • The categorization of email addresses is sometimes clumsy. I could potentially go in and recategorize, so that's not necessarily their issue, but it does have to be done individually as far as I can tell.
  • I'm usually kind of confused by the rating of the email after its sent. We get mid-range results. I know that I could probably take a video course in order to figure out how to improve the emails to have a better rating.
  • Sometimes our emails do go to Spam filters but not often.
Emma is awesome for organizations who wish to communicate with their donors, volunteers, or general supporters with an easily customizable email platform. It's a platform that is suited for folks that don't necessarily have lots of experience with mobile email design - Emma makes that really easy for you. You can also upload a ton of photos for your newsletters and the storage is seemingly endless.
Aaron Metzger | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
I worked with Emma with a large corporate client. The client had about 15-20 different email marketing platforms for different locations across the country, and it was a nightmare making sure the proper information was disseminated for each location effectively. After walking through the platform with Emma, we realized that the platform would be a perfect fit for an enterprise-level client with many locations. Each location can have different accounts tied into a parent account, and access granted per location, so every location is empowered to provide their own emails to their clients, as well as having oversight and capabilities to deliver from corporate. Definitely a game-changer for the brand.
  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
  • Getting started with the platform really requires Emma support, which costs money. If you're an enterprise client, the setup costs can be steep.
  • Automated work-flows aren't a simple to create as some platforms that focus heavily on that.
  • The CMS aspect of the platform is a little weak and probably not a great fit for SAAS or B2B clients
I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Score 7 out of 10
Vetted Review
Verified User
Emma is an email software, similar to MailChimp, that helps create aesthetically gorgeous emails for our clients. While this isn't much different from other email clients, what is nice is that we can use it company-wide from one department to another. Emma has a platform that has campaign management as well as asset and template-sharing control. This means the people in marketing can put a design together and show it to our account executives before we review it with upper management. It's a big time saver.
  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
Emma allows our company to send out emails for pennies. This has been a huge savings that we're able to forward onto our clientele. It has basically been a great software program that has helped us utilize client emails and campaigns – not only that but tracking clicks and being able to determine the best [sales] course of action for our clients. Its pretty suitable for any size organization, preferably smaller, as it is very cost-effective compared to MailChimp, for example.
Score 9 out of 10
Vetted Review
Verified User
We have used Emma for automated email campaigns, drop campaigns, and email workflow management. While not the cheapest solution on the market, it provides some of the best tools and results.
  • Drip campaigns for email
  • Great email builder and integration with Litmus
  • Easy to read dashboard and metrics
  • Too expensive for some clients
  • Number of contacts included does not increase at each pricing tier.
Great for larger organizations or brands with a larger marketing budget. Many small companies prefer MailChimp for the free or much cheaper versions.
Score 8 out of 10
Vetted Review
Verified User
Emma is being used across the university by different departments. We use it to send email blasts & campaigns to various groups, i.e: students or faculty.
  • Sending out mass emails to different groups in our case: student, staff, or faculty
  • Segmenting user groups/contacts to send email campaigns to
  • Track your email campaigns and know when someone has opened the email and which links in the campaign they click on
  • Price: the subscription price is higher than competitors like MailChimp
  • It's not freemium, they do not have a free version for individuals who want to use it for small volumes
  • More templates to choose from
  • Better management of contacts and uploading contacts and compaign groups
Well suited for sending mass messages and integrating it with third-party tools. Also good for tracking user activity once the email is sent out. Emma has great analytics around user activity regarding a campaign. Emma is less appropriate for emails to small groups; it would be better to just email the the recipients rather than use Emma.
Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The marketing department needed an email marketing system that simplified automation - that led us to Emma. Emma is a simplified version of the most complex marketing automation software. We use Emma to trigger targeted messages to our database as well as easily segment our lists. A prior problem we experienced was difficulty segmenting lists, but Emma offers intuitive segmentation that keeps us organized
  • Segmentation
  • Automation
  • Easy A/B testing
  • Landing pages
  • Signup forms
  • Integrations
Apart from the cons which can be found in nearly every WYSIWYG email automation system, Emma provides advanced features using a simplified delivery. Emma is well suited for organizations who aspire to produce drip campaigns but get bogged down by the complexity some systems make it. Being able to easily automate based on activity takes the thought out of what needs to be done. Aside from automation, Emma is also suited for organizations who don't have time to properly segment their lists. Emma gives you real-time data with intuitive building options making segmentation a breeze.
Lauren Lloyd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our development & communications team uses Emma to share important nonprofit organization news with our donors, partners, board, staff, and volunteers. It is one of our core methods of fundraising and communicating with our community.
  • As a nonprofit organization, we need the ability to automate email series for new subscribers and donors to further educate them on our mission, thank them for their support, and keep them engaged. Emma’s automated email tools make this so easy to set up.
  • We love how simple Emma makes creating e-blasts, as well as building and saving templates for future use.
  • Emma’s resources are incredible. They’ve taken the time to compile brilliant guides on everything you could possibly wonder about email marketing.
  • We have struggled with Salesforce integration and would love to see this ironed out.
  • The mobile and desktop views differ greatly on some of our templates, making it challenging to craft a design that works across all platforms.
  • While we love Emma’s simplicity, it would be nice to have more customization options at our fingertips.
Emma is a great option for email marketers who need a simple system that generates beautiful, modern emails. The analytics, while basic, are helpful to zero in on what our community is interested in. For a nonprofit organization, Emma works well for e-blasts and automated email series.
Score 8 out of 10
Vetted Review
Verified User
We use Emma for across the entire organization managed by our marketing team. We use it to keep our brand top of mind for our candidates and clients and to get them the job information they need in a fast and efficient way. This helps us tremendously in making placements and has consistently contributed revenue year after year.
  • Automates the process and allows for a workflow that can bring a personality to your brand while still being efficient in its delivery.
  • The analytics you receive after sending an email is unlike anything I've had before in my precious email marketing solutions.
  • A/B testing has been a huge advantage for us when it comes to design and subject lines because we are understanding what our customers gravitate towards which has improved our open rates.
  • When we have had some issues with our lists that we have imported, that support team's emails are always all jumbled and confusing. Not being able to just to call and talk it over is a huge disadvantage.
  • When we have a new team member getting trained on Emma, we have to pay Emma again to do a training -- our past solutions allowed us a rep since we already pay for the service that was available for new team member training. Instead, we just do the training ourselves but often miss new updates since we don't have someone informing us of better ways of using the product.
  • Often feel a bit left alone to figure out everything. The onboarding process was super extensive and awesome, but the person that did that process has now left our company and we wish we could do that again, but it would cost us more money even though we pay for the product.
If you are skilled in email marketing, this tool will help take you to the next level. If you are newer to it, the training can be fast and furious so you won't be able to utilize all the bells and whistles without paying for more training.
Ashley Humphrey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We currently use Emma for our monthly marketing email to customers. It has provided an easy to use platform to keep customers informed about our latest news and promotions.
  • It's easy to add users. You can either upload an Excel spreadsheet or add them individually. Some platforms I've used in the past make it difficult to add and update users. Emma is the best I've used so far for this function.
  • Adding content is very user friendly. It's basically click and go which means I can have our newsletter ready in no time.
  • The up-to-date dashboard is a great overview of where your campaigns stand and also let you know where you rank in the larger community. It's nice to have a comparison to see how your campaign are doing.
  • I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
We needed a quick and easy e-newsletter tool and Emma was it. I placed a general inquiry email one day when I was home sick, but still working, and had a call back within an hour. We were set up and ready to go that night. I sent out our first newsletter the next day. As an international company just beginning US operations, it was important that we have a tool that was easy to use but also looked professional when the emails went out. Emma was all of those things. They built a custom template for me exactly to my specs. It was done quickly so we could use it immediately. I'd recommend Emma for any small or large business who needs a professional looking, yet easy to use tool for email marketing.
April 24, 2018

I Love Emma

Sara Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Emma as agency for all of my clients' eblasts. I find that it is user-friendly when it comes to creating beautiful, streamlined emails. One of the problems it addresses is the understanding how your eblasts are doing and if they need improvement. The reports that show all of the metrics are very helpful and easy to understand. This it makes it easier for us to communicate the scores and what they mean to the client each month.
  • Education: I love the webinars and emails I get with tips and tricks on how to improve my emails.
  • Support: All of my experiences have been very positive when contacting Emma with questions or issues I am having with an email.
  • Reporting: I love the metrics that it shows and that you can save the results very easily to keep record.
  • I wish there were more template options for more unique designs before having to go HTML.
Emma is great for both an individual account and for an agency. I cannot think of any situations where Emma is not suitable, with the exception that it is a pricier email option and some customers would not be able to justify that, but they just may not be your target audience.
Andrea Janda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Portland State University departments use Emma to advertise courses, events, employ surveys, and draw attention to employee training and scholarship opportunities to students, faculty, and community members.
  • Attractive designs and flexible templates
  • Ability to include call to action buttons, links to Google Forms, and connect with Eventbrite
  • Excellent at maintaining mailing lists, segments, and groups
  • Clear, helpful, and interesting metrics about campaigns that have been sent and who in your audience has opened or interacted with what links
  • None
Excellent for targeting both small and large segments of a mailing list to track RSVPs and interest in events and courses.
Jimmy Mack | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Emma was used primarily as the organizations email marketing software. We would create regular weekly newsletters using Emma. These newsletters would include interesting content from both the organizations website as well as popular, trending stories in the general news media. Our ultimate goal was to drive traffic back to our website.
  • Easy to use interface.
  • Allows for decent email template customization.
  • Fairly good analytics after email campaigns sent.
  • Fairly basic interface.
  • Hard to use for A B testing.
  • Not quite as complex as more advanced tools out there.
If you are looking for an easy to use, drag and drop email marketing software, Emma is a good option. The package we used would have been perfect for employees who need to write and create marketing emails but are not familiar with the complexities of email marketing or other aspects of digital marketing.
Score 10 out of 10
Vetted Review
Verified User
Our college uses Emma for communications with--and e-mail marketing to--prospective students, donors, alumnae, and (soon) parents of current and prospective students. For us, Emma solved some branding issues across those different departments with the master admin account, and it made collaboration on designs and campaigns between departments much easier. Also, before our adoption of Emma, our institutional advancement, student life, and admissions offices were all using different e-mail marketing platforms. Emma made it possible to streamline the efforts of all of those departments, as well as to measure the impact of our campaigns by the same standards and with the same kinds of metrics.
  • Drag and Drop Interface - I love the drag-and-drop interface used to design campaigns. It makes it easy for creative types to get the look they want, and it helps less technically and aesthetically adept users to create campaigns that still look great. After using both Constant Contact and MailChimp, I think Emma comes out on top in terms of ease of template design.
  • Master Admin Account - Having a master admin account controlled by one person allows us to deploy brand assets to each sub-account, and we're also able to push out templates for users who aren't ready or don't have the time to design their own.
  • Dynamic Content - Dynamic content has proven so useful to us, especially in our Admissions Office. Making it possible for regular users to easily create emails using dynamic content is a VERY strong feature that, in my experience, is unique to Emma.
  • Great Tutorials - Emma does a great job taking care of its users. The support folks are always kind and helpful, but Emma publishes an array of tutorials and resources to help with just about anything its users encounter, from how to use custom merge fields to advice on creating the best campaigns.
  • One room-for-improvement area I've encountered is related to custom template design. In addition to "locking" certain portions of templates our master admin account pushes out, from a branding perspective, I'd like to "lock" certain font styles for use (or not) in my templates. I talked with Emma's support team about this, and it seemed like something that might be possible in the future.
  • Sometimes I can't remember where to find the Image and Document assets, because you have to be in a certain tab to see their links as an option. I'm not sure what the solution for this is, but not having those as easily accessible as most everything else has been a pain point. (Not a big one, just an inconvenience sometimes.)
Emma is great for organizations that have multiple departments that each need an email marketing platform. I think its master admin and subaccount features are where it really outshines its competition as an email marketing platform. If multiple subaccounts aren't needed, I still think its drag-and-drop interface and analytics features would make it usable and useful for anyone.
Dustin Brackett | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Emma's dashboard isn't bad and the customer service was very good, but the actual email builder needs some work. We were a white label partner and we had issues with the email not looking the same when sent as it did in the builder. We have since moved to SendGrid.
  • Good amount of templates
  • Good customer service
  • Inconsistent display of email, even compared to builder
  • Deliverability wasn't perfect
Emma is definitely a better solution than the MailChimps and Constant Contacts of the world. I don't think their white label program is flushed out and definitely needs some work. They have a great amount of themed and special purpose email templates. That part of their system is awesome!
September 26, 2017

Great for nonprofits

Score 9 out of 10
Vetted Review
Verified User
We use Emma to communicate with our donors and beneficiaries.
  • User-friendly
  • Good customer service
  • Good e-mail analytics
  • Sometimes templates can be limiting
Great for people who need to interact with customers or constituents.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Emma to send marketing campaigns on behalf of a client. They use their software through my agency to manage their email lists, send holiday messages, and create new emails for their business.
  • Great email design tool.
  • Nice interface for agencies looking to help clients manage email marketing.
  • Easy billing for agencies to bill clients for the software without having to manage the process themselves.
  • There are small areas for them to improve, but nothing I can think of that's particularly alarming. It's the same for every software company worth it's weight :)
Emma has been a great partner during my marketing career, helping me to support a handful of clients and ALWAYS responsive to my support requests with the team. They have a great staff and a great energy. Great to work with.
Lauren Busby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We've implemented Emma as an opt-in email marketing platform for our stores. We were looking for a way for stores to manage their own email campaigns and lists, while we retained the ability to push down creative to all sub accounts. Essentially, Emma gives us the ability to create an overall organizational structure where we can push down templates that our stores can customize and send out to their lists.
  • Drag and drop interface - This makes it easy for our stores to create their own custom emails.
  • Configurable fields - We can set images or text boxes as customizable. Sub accounts then just click on that textbox to customize it. It's very easy to use. And we can have default text if they send the email without customizing.
  • Great organizational structure - We can manage all our sub accounts and add templates all from Emma's Org interface. No need to reach out to support for adding users or adding templates.
  • Setup of users - We used to be able to setup a user and send them our own welcome email. Emma has since set up the ability to add users where they send the welcome email. It's a great new feature, but it doesn't always work. We've had some users who never receive these emails and then we need to reach out to support anyway.
  • The code to set up a configurable email is cumbersome. It's great that it is so customizable, but there is a learning curve.
Emma is well suited for large organizations like co-ops, franchises, or agencies where you have many sub accounts that you manage, and where you want to push down creative to. I have not tried Emma from the perspective of a small business owner, and therefore cannot comment on that use.
April 04, 2017

Emma Review

Score 9 out of 10
Vetted Review
Verified User
We used Emma to write, design and send all of our email blasts to various constituent lists. It was used by the development (fundraising) department, as well as volunteers and marketing. It enabled us to send nice looking emails to large lists and refine our branding.
  • Extremely user friendly.
  • Email templates can be customized, it's easy to adjust colors, fonts, margins, photo sizes, etc.
  • Easy to segment lists and add or delete emails.
  • Works best for text, so it's a little harder to incorporate lots of visual elements.
  • Can't embed videos or gifs.
  • No way to streamline importing new emails from our database.
Very cost effective for our list size and what we were using it for (price increases based on number of emails sent each month).
Kerry Bobeczko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I have used Emma at two different companies.

When I used it at Apperson, it was our main marketing email platform. We would send all of our marketing-based emails through this platform and it was very easy-to-use and affordable.

When I came to Teacher Created Materials, I introduced the team to Emma and we made the switch. We initially just used it as a marketing email platform, but we now have Emma Plus, so we are able to use the automation features for trigger emails, segmentation, and dynamic content.
  • Segmentation
  • Contact Management
  • Template emails
  • In the trigger features, it would be really nice if a trigger could be someone who does not open or does open the FIRST email. This feature is available on the second and third emails, but we really want to send follow up to the people who opened or did not open the first email as well. This is a major feature that other automation companies have, and almost prevented us from not going with Emma.
Emma is well suited for most smaller, to medium sized companies that want to have a solid, easy email program, but are not ready to invest in the larger automation programs like Marketo or Pardot.
March 21, 2017

We love Emma

Ashley Silver | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Emma to send out all of our e-blasts for our annual event. We design some of our own, as well as sell sponsored ones to our constituents. The only department that really utilizes it is myself, but we have a very small staff of less than 10 people. It helps us communicate much better with our seminar attendees.
  • They help with ease of template planning for emails.
  • They help us manage our email list.
  • Their customer service is very sweet and helpful.
  • We would love to be able to use our own fonts.
  • Wish I could do it through an app on my phone!
They are great for managing alerts to our session attendees...unfortunately our event is annual, so I would like to see how we can implement it year-round.
Score 6 out of 10
Vetted Review
Verified User
Our marketing department used Emma for general newsletter and one off emails to relatively cold customer segments. The campaigns didn't have much support from our engineering team, so the goal of using Emma was to offer a non-technical email program to our marketing team. Our goal was mainly to drive leads for our sales team by sending additional information about our products to users who had opted in to receive emails from our company.
  • Sends basic newsletter and scheduled email campaigns
  • Easy email editing
  • Easy client list imports
  • At the time we used Emma, at least, the Salesforce integration was a bit complex.
In general, it's one of several popular email clients that's worth reviewing for any marketing uses (SendGrid and MailChimp being two other obvious ones). For us, the small scales of our campaigns meant MailChimp was a bit more economical and we found it a bit easier to use at the time. Emma seems to have recently improved its drip email features as well, so it's quite possibly just as good or better than MailChimp at this point.
April Muller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I draft and send two separate weekly digests of blog articles, one with about 600 subscribers and the other with about 2000. It is currently used on an account-specific basis but after a recent demo more of our agency would like to start using it. Emma allows a novice email marketer like myself to catch on easily through drag and drop templates, straightforward editing, and upfront analytics. I've been able to teach myself how to do most of everything so far but when we do have a question support has been very prompt and direct.
  • Ease of resending newsletters to non-openers. This is something I had to figure out how to do on my own but it was surprisingly simple.
  • Drag and drop functionality. I've showed coworkers how to recreate the newsletters in my absence easily.
  • Dashboard view showing quick metrics like open rate/click rate/number of subscribers is great, but I especially like the click map that shows where on the newsletter our subscribers are clicking.
  • Audience management can feel clunky, and not as straightforward.
  • Would like to be able to drag and drop elements as a group as opposed to just individually, which can be tedious when rearranging content.
  • Would like to be able to group newsletter types together instead of all in our account being lumped together. Not sure if this is an option I just haven't found yet.
It is more than enough functionality for the size of my subscriber list but I think it might be too little for enterprise businesses, and too much for small businesses. Great for medium sized businesses or agency use though. It is great for people that don't want to have to learn a lot of backend and just hit the ground running!
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