Emma — An excellent tool for university email marketing
January 08, 2018

Emma — An excellent tool for university email marketing

Andrea Janda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

Portland State University departments use Emma to advertise courses, events, employ surveys, and draw attention to employee training and scholarship opportunities to students, faculty, and community members.
  • Attractive designs and flexible templates
  • Ability to include call to action buttons, links to Google Forms, and connect with Eventbrite
  • Excellent at maintaining mailing lists, segments, and groups
  • Clear, helpful, and interesting metrics about campaigns that have been sent and who in your audience has opened or interacted with what links
  • None
  • Great response and RSVP tracking
  • Flexible, responsive design
  • Could use a few new fonts or plug-in to Google Font list
MailChimp is the global choice for our university and there is a pricing structure in place.
Excellent for targeting both small and large segments of a mailing list to track RSVPs and interest in events and courses.

Emma by Marigold Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated