Item: Emma by Marigold
Rating: 5
Author: Jimmy Mack

Use Cases and Deployment Scope

Emma was used primarily as the organizations email marketing software. We would create regular weekly newsletters using Emma. These newsletters would include interesting content from both the organizations website as well as popular, trending stories in the general news media. Our ultimate goal was to drive traffic back to our website.

Pros and Cons

Easy to use interface.
Allows for decent email template customization.
Fairly good analytics after email campaigns sent.

Fairly basic interface.
Hard to use for A B testing.
Not quite as complex as more advanced tools out there.

Return on Investment

Emma did help drive traffic to our website.
Emma created more awareness of events.
Helped with end of year fundraising campaigns.

Alternatives Considered

MailChimp, Constant Contact and HubSpot

Emma was the perfect solution for what we were looking for due to its easy to use interface, relatively low cost and basic functionality. We were not looking for expensive, complex tools to send out multiple campaigns with various controls and tests. We also were impressed with their philanthropic efforts as a company.

Other Software Used

Cision PR Software, TweetDeck, Slack

Likelihood to Recommend

If you are looking for an easy to use, drag and drop email marketing software, Emma is a good option. The package we used would have been perfect for employees who need to write and create marketing emails but are not familiar with the complexities of email marketing or other aspects of digital marketing.

Emma - Great Email Product for Basic Functionality

Overall Satisfaction with Emma