Emma: Best Bang for Your Buck
December 21, 2018
Emma: Best Bang for Your Buck
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Emma
Emma is an email software, similar to MailChimp, that helps create aesthetically gorgeous emails for our clients. While this isn't much different from other email clients, what is nice is that we can use it company-wide from one department to another. Emma has a platform that has campaign management as well as asset and template-sharing control. This means the people in marketing can put a design together and show it to our account executives before we review it with upper management. It's a big time saver.
- Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
- Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
- It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
- Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
- We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
- The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
- It's been pretty overwhelmingly positive. Our clients are happy about the savings that we're able to pass onto them.
- We're able to better determine what headlines receive the most clicks from our client's emails based on the dashboard.
- Super easy email designer that frees up some of our graphic designers to take on other jobs.
I use MailChimp a lot, and while I like it, at the end of the day Emma simply is the most cost-effective. There's not a HUGE learning curve, compared to MailChimp, which is nice, since our non-designers can take a proverbial 'whack' at an email and we can trust that it will get churned out pretty quickly.