Emma delivers inbox success
December 19, 2018

Emma delivers inbox success

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

We have used Emma for automated email campaigns, drop campaigns, and email workflow management. While not the cheapest solution on the market, it provides some of the best tools and results.

Pros

  • Drip campaigns for email
  • Great email builder and integration with Litmus
  • Easy to read dashboard and metrics

Cons

  • Too expensive for some clients
  • Number of contacts included does not increase at each pricing tier.
  • Great impact on our ROI by providing advanced email marketing strategies
  • It is not a time consuming platform and it's easy for newer marketers to learn.
We prefer Emma, as it is a much more robust platform offering some of the best functionality and out of the box integrations.
Great for larger organizations or brands with a larger marketing budget. Many small companies prefer MailChimp for the free or much cheaper versions.

Emma by Marigold Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Dashboards
10
Standard reports
9
Custom reports
8

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