Enterprise-Level Multi-Location Email Platform That Works
January 14, 2019
Enterprise-Level Multi-Location Email Platform That Works
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Emma
I worked with Emma with a large corporate client. The client had about 15-20 different email marketing platforms for different locations across the country, and it was a nightmare making sure the proper information was disseminated for each location effectively. After walking through the platform with Emma, we realized that the platform would be a perfect fit for an enterprise-level client with many locations. Each location can have different accounts tied into a parent account, and access granted per location, so every location is empowered to provide their own emails to their clients, as well as having oversight and capabilities to deliver from corporate. Definitely a game-changer for the brand.
- Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
- Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
- A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
- Getting started with the platform really requires Emma support, which costs money. If you're an enterprise client, the setup costs can be steep.
- Automated work-flows aren't a simple to create as some platforms that focus heavily on that.
- The CMS aspect of the platform is a little weak and probably not a great fit for SAAS or B2B clients
- Overall, the client I worked with saw a substantially monthly savings moving to Emma
- Currently we're working to build more robust marketing sends, which are experiencing great deliverability and engagement
- Overall, any emails are better than no emails. For the application we're currently using, we're seeing great results building a new platform from the ground up.
Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations with the ability to send their own marketing messages, saving corporate marketing time, and providing more genuine, locally-focused email campaigns. Emma was very effective at making that happen.