Emma - from wide variety of templates and pricing plans to suite every business
May 13, 2021

Emma - from wide variety of templates and pricing plans to suite every business

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

Emma is a great templated email service. If you have knowledge how to use CSS and HTML coding you have to realize you will have limitations to alter style sheets. This all depends on pricing models. We currently use a basic model that allows no style sheet changes. I have created a nice template for rate sheet distribution and the ease of changing the header banners make this an awesome tool in my email arsenal. Another great piece of information that the email service offers is an auto save function. This auto saves your work every edit in case you want to go back to previous edit.
  • Emma shines when it comes to the template offerings. You should be able to find exactly what you are looking for to start off your email with the wide variety of templates.
  • Regarding the templates, if you have a template that you have established for weekly distribution and you want to continue to use it, editability and archiving options of the template [are] available for a quicker email turnaround.
  • Swapping out images from your online gallery for quicker changes on a weekly rate table email are a major plus. Don't have to recreate the tables just edit the data within.
  • I believe one of the areas of improvement is available but it would depend on your pricing plan. Working with basic does not allow you to make any edits to the CSS style guide. You will need to schedule changes with Emma Support. They will make the changes, however there will be an additional charge.
  • One thing that takes getting used to is the auto-save feature. Example, you make a mistake in the email - you can't just back track with pc-shortcut keys. In order to backtrack you have to choose a time from the auto save dropdown to revert to. Once you remember this it will eventually come as second nature.
  • Depending on the workload of the actual server, you may run into distribution delay of about a half hour or so. Normally I schedule my emails which is great. But for sending (not a test) for review it can take a good 10 minutes or so.
  • Positive impact would be the ability to obtain reporting on each email that was sent. This helps determine if the current email is working or not. These reports are available 24 hours after sending out the email. Because of these reports we are able to make distribution changes if needed for the following week.
  • We have noticed a drop in opting out of our weekly distribution. Word of mouth have had a few customers wanting to opt back in.

Do you think Emma by Marigold delivers good value for the price?

Yes

Are you happy with Emma by Marigold's feature set?

Yes

Did Emma by Marigold live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Emma by Marigold go as expected?

Yes

Would you buy Emma by Marigold again?

Yes

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

Emma by Marigold Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
Dashboards
10
Standard reports
10
Custom reports
10