Easy to Use Email Software
May 13, 2020

Easy to Use Email Software

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

Emma is used for sending mass emails to our mailing lists. It is used across the whole organization and is used to promote specials or different items at our three social ventures as well as general updates through e-newsletters. It helps us to easily maintain an email list separate from our donor lists.

Pros

  • Easy to format newsletters.
  • Easy to update contacts.
  • Easy summaries of results.

Cons

  • Slow to load.
  • Could use some more variety for formatting.
  • I do wish it came with a easy-to-add widget to get users added to mailing list on our website.
  • Emma has helped drive customers to our sales at our three social ventures.
  • While not a lot, Emma has helped us to get some donations for our nonprofit.
  • Our only true expense is our Emma subscription and our time. It certainly provides a great ROI for our organization.
Emma is well suited for anyone to be able to send mass emails to their audience. I would say my abilities as a marketer are average at best and I can still send out a pretty decent newsletter. It typically looks pretty good and is well received. It might not be the best tool for a true email marketing specialist but it works for me as an amateur.

Emma by Marigold Feature Ratings

Email & Online Marketing
9.2
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
A/B testing
7
Mobile optimization
10
Email deliverability reporting
10
List management
10
Reporting & Analytics
8.5
Dashboards
10
Standard reports
7
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

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