Item: Emplifi
Rating: 8
Author: Verified User

Overall Satisfaction with Emplifi Social Marketing Cloud

Use Cases and Deployment Scope

We use the Emplifi Social Marketing Cloud for a variety of functions, from publishing to monitoring the performance of our own content. In my case, I analyze the performance of my own content. Emplifi Social Marketing Cloud is very good because we can gather all the metrics and social networks in one file, which makes the work easier. We use the content part to classify the posts according to the client's themes and export them to Excel to produce a performance report with qualitative and quantitative data.

Pros and Cons

Pros

Grouping content from different networks
Analytics
Categorization by tags
Data export

Cons

Fidelity of metrics
Content layout
Instagram data (shares)

Most Important Features

Content Grouping
Content categorization
Data export

Return on Investment

Time optimization
Report standardization
Networks overview

Support Rating

It is email support and is adapted from another language. There should be a system in Portuguese/Brazil and a real-time chat, to facilitate support.

Alternatives Considered

Talkwalker

In relation to Talkwalker, Emplifi Social Marketing Cloud has a better performance when we talk about our own publications. On the "open sea", Talkwalker has excellent performance and coverage.

Key Insights

Do you think Emplifi delivers good value for the price?

Not sure

Are you happy with Emplifi's feature set?

Yes

Did Emplifi live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Emplifi go as expected?

I wasn't involved with the implementation phase

Would you buy Emplifi again?

Yes

Other Software Used

Take Blip

Likelihood to Recommend

For users who want to follow trends in other profiles and their client's own content, Emplifi Social Marketing Cloud is recommended. Like every analysis platform, there are limitations, the data is not identical to that available on the networks and there is a certain delay in updating metrics.

Comments

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Emplifi Social Marketing Cloud: A Great Data Grouping Tool

Modules Used