Emplifi

Score8.8 out of 10

218 Reviews and Ratings

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What is Emplifi?

Emplifi offers a platform that enables brands to manage social marketing, commerce, and care.

At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes.

The platform's core capabilities include:

Social Marketing & Publishing: Schedule and publish across multiple networks with AI-assisted content creation, smart timing recommendations, and integrated “link in bio” tools with no limit on users or profiles.
Performance Analytics: Consolidate paid and organic campaign reporting for clear attribution and ROI visibility.
Social Listening & Crisis Management: Monitor conversations in real time with AI-powered sentiment detection, spike alerts, and customizable dashboards to safeguard reputation.
User-Generated Content & Influencer Marketing: Collect, curate, and publish authentic customer content and manage influencer campaigns end-to-end to increase engagement and conversions.
Customer Care & Community: Uncover customer issues at scale, then streamline case management, automate responses with AI chatbots, and unify omnichannel interactions to improve response times and satisfaction.
Automation & AI Insights: Automate workflows, forecast trends, and unify data across teams with predictive insights and real-time KPI tracking.
Industry Best Practices: Compare and contrast social, commerce and care performance against company goals, industry benchmarks, or competitors.

Emplifi provides:

AI-native design with automation embedded across publishing, analytics, commerce, and care.
Unified, modular platform that eliminates silos and scales with business needs.
Enterprise-grade governance and security, with users among more than 20,000 brands.
Outcome-driven execution system, powered by Emplifi Fuel, that connects every action to business objectives with real-time KPI visibility.

Categories & Use Cases

Media

Screenshot of Emplifi Fuel Command Center

Screenshot of social listening with AI-Powered Spike Alerts.

Screenshot of the integrated social care interface.

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Screenshot of Emplifi Fuel Command Center

Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 8.2
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.5
Google+
The software allows users to monitor, publish and respond via Google+.
Category average: 8.7

LinkedIn
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
Category average: 8.5
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5

Hassan Aldama View profile

Mr in Information Technology at Editorial de Morelos (51-200 employees employees)

Use Cases and Deployment Scope

Emplifi allows us to better distribute content across our multiple networks, and also gives us a richer picture with metrics. Regarding issues, we see that sometimes posting repeats posts or, for example, duplicates links. Reports have been sent by the company, but the problem persists. Beyond that, it's a very valuable tool that saves us time and allows us to see where we stand. AI tools allow us to create interesting copies.

Emplifi nos permite distribuir mejor el contenido en las múltiples redes que tenemos, de igual manera, nos da un panorama enriquecedor con métricas; en la cuestión de problemáticas, vemos que a veces al postear repite post o por ejemplo con links, los duplica, se han mandado reportes por parte de la empresa, pero la problemática sigue, de ahí en fuera, es una herramienta muy valiosa que nos ahorra tiempo y nos permite ver dónde estamos parados, así como las herramientas de IA nos permiten crear copys interesantes

Pros

Inspiration
Feed distribution
Analytics is a plus
IA help us release better content

Cons

Social Media
Marketing
Sell

Return on Investment

Allows tagging content for camping view
We reached more users thanks to posting recommendations regarding schedules
On the topic of Inspiration, it allows us to obtain benchmarking
Permite taggear contenido para camping view
Llegamos a más usuarios gracias a las recomendaciones de posteo en cuanto a horarios
En el tema de Inspiration, nos permite obtener benchmarking

Usability

Aryane Silva

Customer service agent in Customer Service at Tahto - Zara (5001-10,000 employees employees)

Use Cases and Deployment Scope

I work in customer service and use Emplifi Social Marketing Cloud within the Dynamics 365 tool to respond to customers who contact us through public posts or direct messages we receive on our social media profiles on Instagram, Facebook, X (Twitter), and TikTok. Emplifi Social Marketing Cloud brings all social profiles together in a single tool, keeps a history of customer messages, and allows for content control and moderation. This means that the team doesn't need multiple logins, and everyone has access to customer contacts and messages.

Pros

Makes customer conversation history available.
Translates messages sent in other languages.
Allows public and private messages sent by the same customer to be viewed on a single page.

Cons

When a customer sends several public messages, I usually respond to them one by one, and it is difficult to know which messages have already been answered and which have not.
The translation option was particularly difficult to find when you need to enable it for the first time.
On several occasions, customers send images and photos that cannot be viewed, so I have to ask customers to resend them in different formats. I couldn't figure out why this happens, and it happens even when a customer replies to a story.

Usability

Nelli Tokleh

Sr. Social Media Strategist in Social Media at 9 rooftops Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We use Emplifi Social Marketing Cloud for scheduling social media posts on behalf of clients, and we use the community management tool to reply to customer service-related questions or other general fan engagement. Further, we use the analytics section to create monthly and quarterly data reports. We are also looking into the social listening tool.

Pros

Easy to use platform
Scheduling tool is easy to manage
Community management page is organized

Cons

Quicker replies & follow ups on customer service tickets
The platform notifies me with alerts but I prefer to see these via email since I don't log in daily to Emplifi Social Marketing Cloud
We've had a number of account managers in the last two years, which was a little difficult with transitions on their end.

Most Important Features

Scheduling calendar
Community management
Reporting

Return on Investment

Prices seem fair and comparable to competitor platform
The functionality of the platform helps us meet our goals and objectives

Usability

Verified User

Employee in Social Media (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Emplifi Social Marketing Cloud to track organic social performance metrics, as well as for community management across organic and paid social comments. Without it, we wouldn't have consistent and clear data and insights on our post and profile performance. It serves to demonstrate the value of our organic reach but also to inform us of what content resonates best with our audiences.

Pros

Very user-friendly product interface
The data is well-presented with multiple options for visualisation
Easily customisable and shareable dashboards

Cons

Being able to customise the widgets displayed in the Unified Analytics 'Campaigns & Labels' section would be a huge benefit! This would save time in having to supplement the section with a dashboard that fills in the gaps.
Enabling comparison to other timeframes in the same widget would be amazing - so that we could see YoY comparison in the same place, or performance of a recurring annual campaign side by side in the same graph.
Having an option to make labelling mandatory when posting would be great! So that you get a nudge to add a label before it allows you to schedule. Currently this is only possible if you select a specific label group as mandatory.

Usability

Alternatives Considered

Sprout Social, Brandwatch and Hootsuite

Other Software Used

Brandwatch, Looker Studio

Verified User

Employee in Customer Service (10,001+ employees employees)

Use Cases and Deployment Scope

Emplifi is a very useful platform that helps us interact with consumers of our various brands. It helps us decrease SLA, and gain unique insights in our consumers. For us, Emplifi is essential to create two-way dynamic communication with our consumers. Our consumers value this lower barrier to contact us and getting interaction on the content they share with us and publicly.

Pros

Valuable insights to optimize consumer experience
Labeling of interaction to organize conversations
Lowers barriers to interact with consumers via platform they prefer

Cons

More tools with AI
Interaction with other communication channels: website, email

Return on Investment

Improved interaction with customers
Increased brand loyalty
More interactions with our social media channels

Usability

Other Software Used

Salesforce CMS

Hootsuite

Brandwatch

Sprout Wellness, acquired by Telus Health

Emplifi

What is Emplifi?

Emplifi offers a platform that enables brands to manage social marketing, commerce, and care.

The platform's core capabilities include:

Emplifi provides:

Categories & Use Cases

Media

Key Features

Top Performing Features

Customer interaction histories

Lead generation

Google+

Areas for Improvement

LinkedIn

YouTube

Pinterest

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Usability

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

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