Overall Satisfaction with Endeca
In my organization, we use Endeca to streamline and simplify the buying experience for our customers across all channels, and several departments are implicated in this and using Endeca. The main business problem it addresses is improving our conversion rate and increasing the number of customers who finalize their sale and minimizing the number that abandon the purchase near the last steps.
- Simplifying our cross-channel selling strategy.
- Improving search for customers.
- Increasing sales from our multiple selling channels.
- Steep learning curve.
- Difficult to set up.
- Increase in revenue from improved search and recommendations for our customers.
- Increase in revenue from cross-platform selling and reminders.
Oracle Endeca was the best option that we evaluated by far. It gave us the most flexibility and ability to meet our objectives and had features that were not offered by the competing products we evaluated, but which we very much wanted, and this was why we decided to go with Oracle Endeca versus another platform.
Endeca is better suited for companies that are aiming to sell across multiple channels and that will profit greatly from being able to offer their customers a smarter way to search, including recommending products during their search. If you have a simple offering for customers, then this program will be too complex for it to be worth undertaking.