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Oracle's ATG Web Commerce was acquired from Art Technology Group in 2011. The company is a provider of eCommerce software and related on-demand commerce optimization applications.https://dudodiprj2sv7.cloudfront.net/product-logos/QX/a5/BDVRWRLH809D.pngDrive Smarter Sales with Oracle ATGWhen I first started at my previous company, we were using Oracle ATG Web Commerce in the legal and finance department in conjunction with marketing to organize and access item stock and product movement information. The storefronts that we were managing were for other clients and so we would work with marketing on the specific requests according to their agreements and then plan the best method of execution.,Easily customizable dashboards that are versatile and fit the needs of different departments within a company. Search tool is unparalleled and provides multiple parameters for narrowing down your query in a jiffy. Customer service is always available and can be accessed through both email and phone around the clock.,More administrative control would be helpful in regards to estimates and quoting as this was something we did regularly in legal but had to go outside the system.,7,We were able to drive sales for one of our clients up by 50% over the course of a 6 month window by revamping their online web store with Oracle ATG. Sharing data and communication improved greatly between legal/finance and marketing.,Boston Area Oracle Service Cloud User Group,$500,000 to $1 million,BothGeneral purpose e-commerce solutionWe use Oracle ATG Web Commerce in our organization to support our e-commerce site. It provides the basic engine for our online commerce web site as well as functionality for managing our product catalog, our sales and promotional offerings, and our in-house customer service agent portal. We are currently using an older version, version 10.2. This is due mainly to the effort that would be required to migrate customizations to a newer version and intend to sunset most of the features of ATG in favor of in-house code.,Product and SKU management Product page display,The schema design within ATG is poor. It does not follow accepted standards. For example, column naming is inconsistent and generalized, with multiple (unrelated) tables using column names like "ID" as primary/foreign keys. This is a barrier to an intuitive understanding of the schema. Out of the box, the schema is missing many important foreign key relationships. In fact, the publishing schema explicitly prohibits FK relationships, causing data inconsistencies when ATG's black-box algorithms fail. We've built an impressive arsenal of custom scripts specifically for handling the many exceptions and orphan conditions that arise from this design practice. The job scheduler is poorly designed. It uses a database table to manage message queueing. The processes flows as follows: Messages are inserted into a table. Then, a scheduled process selects messages, applies them, updates the message row on success/failure, then goes back and looks for messages that are "complete" in order to delete them. It performs this in a serialized loop that is inefficient and heavy on database resources. There are far better ways for processing message queues than trying to leverage a database.,5,We've been on ATG for several years so it's difficult to quantify its impact on AOV and conversion compared to other products. Mobile in ATG is not the greatest. We chose to abandon ATG's native mobile offering in favor of a more flexible and fluid mobile engine built in house at less expense and requiring lower maintenance.,,Not a member of any user groups,More than $100 million,B2C,EndecaGood eCommerce System - Oracle ATG Web CommerceOracle ATG Web Commerce was used by the company for setting up an eCommerce web site.,I think ATG is a well designed powerful eCommerce framework, it is a pioneer MVC framework. ATG has lots of good features like well designed database schemas, commerce modules, request pipeline, commerce pipeline, object relational mapping with caching (also called repository), dsp tag library and much more. ATG has good and comprehensive documentations.,Developers might need to spend a little more time to learn the entire framework,9,As a software engineer, ATG was one of the good framework products I enjoyed learning and working in my career path.,JSF, Hibernate and IBM WCS,Not available,B2B
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Oracle ATG Web Commerce
100 Ratings
Score 6.9 out of 101
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Oracle ATG Reviews

Oracle ATG
100 Ratings
Score 6.9 out of 101
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Joseph R. Sweeney profile photo
February 22, 2018

User Review: "Drive Smarter Sales with Oracle ATG"

Score 7 out of 10
Vetted Review
Verified User
Review Source
When I first started at my previous company, we were using Oracle ATG Web Commerce in the legal and finance department in conjunction with marketing to organize and access item stock and product movement information. The storefronts that we were managing were for other clients and so we would work with marketing on the specific requests according to their agreements and then plan the best method of execution.
  • Easily customizable dashboards that are versatile and fit the needs of different departments within a company.
  • Search tool is unparalleled and provides multiple parameters for narrowing down your query in a jiffy.
  • Customer service is always available and can be accessed through both email and phone around the clock.
  • More administrative control would be helpful in regards to estimates and quoting as this was something we did regularly in legal but had to go outside the system.
I would say that Oracle ATG Web Commerce is most likely better suited for companies that have a wide selection of products online as well as a customer base that is robust enough to justify this software. We were managing several stores and so we needed this software to create an atmosphere of quick and efficient searching from customers as well as some sort of guidance for products that they would like based on their searches.
Read Joseph R. Sweeney's full review
Sean Scott profile photo
February 01, 2018

Oracle ATG Review: "General purpose e-commerce solution"

Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Oracle ATG Web Commerce in our organization to support our e-commerce site. It provides the basic engine for our online commerce web site as well as functionality for managing our product catalog, our sales and promotional offerings, and our in-house customer service agent portal. We are currently using an older version, version 10.2. This is due mainly to the effort that would be required to migrate customizations to a newer version and intend to sunset most of the features of ATG in favor of in-house code.
  • Product and SKU management
  • Product page display
  • The schema design within ATG is poor. It does not follow accepted standards. For example, column naming is inconsistent and generalized, with multiple (unrelated) tables using column names like "ID" as primary/foreign keys. This is a barrier to an intuitive understanding of the schema. Out of the box, the schema is missing many important foreign key relationships. In fact, the publishing schema explicitly prohibits FK relationships, causing data inconsistencies when ATG's black-box algorithms fail. We've built an impressive arsenal of custom scripts specifically for handling the many exceptions and orphan conditions that arise from this design practice.
  • The job scheduler is poorly designed. It uses a database table to manage message queueing. The processes flows as follows: Messages are inserted into a table. Then, a scheduled process selects messages, applies them, updates the message row on success/failure, then goes back and looks for messages that are "complete" in order to delete them. It performs this in a serialized loop that is inefficient and heavy on database resources. There are far better ways for processing message queues than trying to leverage a database.
Oracle ATG Web Commerce has its roots in older technologies and design from years ago. Over time it's been updated but shortcomings in the original design linger in the product's foundation. It is probably a good, general commerce solution for shops that don't require extensive customization of their web presence but if you find yourself needing to categorize products or offerings in "unusual" ways, or include properties that fall out of the mainstream, the burden of customization will be high.
Read Sean Scott's full review
Jane Peng profile photo
May 19, 2016

Review: "Good eCommerce System - Oracle ATG Web Commerce"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Oracle ATG Web Commerce was used by the company for setting up an eCommerce web site.
  • I think ATG is a well designed powerful eCommerce framework, it is a pioneer MVC framework.
  • ATG has lots of good features like well designed database schemas, commerce modules, request pipeline, commerce pipeline, object relational mapping with caching (also called repository), dsp tag library and much more.
  • ATG has good and comprehensive documentations.
  • Developers might need to spend a little more time to learn the entire framework
Oracle ATG would well suited for a company to set up and run an eCommerce web site quickly, the versioning content system would help a marketing department as well. ATG is less suited for a non-eCommerce web site.
Read Jane Peng's full review

Oracle ATG Scorecard Summary

Feature Scorecard Summary

Product catalog & listings (3)
7.7
Product management (3)
8.5
Bulk product upload (3)
5.9
Branding (2)
7.0
Mobile storefront (2)
5.9
Product variations (3)
7.7
Website integration (3)
6.5
Visual customization (3)
7.4
CMS (3)
5.0
Abandoned cart recovery (3)
4.4
Checkout user experience (3)
5.8
eCommerce security (3)
4.7
Promotions & discounts (3)
7.3
Personalized recommendations (3)
4.3
SEO (3)
4.8
Multi-site management (2)
7.3
Order processing (3)
6.1
Inventory management (3)
4.0
Shipping (3)
4.4
Custom functionality (3)
5.0

About Oracle ATG

Oracle ATG Web Commerce enables a personalized online buying experience for each customer by presenting relevant content and merchandizing, personalized search, customized marketing programs, and a tailored websites. Web Commerce speeds merchandising for the rapid launch of commerce sites for new brands, markets, and even single-purpose campaigns. Simple and complex promotions are easily created. Use mobile devices and social media to drive sales, and quickly expand internationally and target new countries and segments more effectively.


With personalization, business user control, cross-channel support, and a flexible platform, ATG Web Commerce can boost cross-channel business growth. Advanced features help your customers quickly find desired products, learn about new offerings, comparison shop, register for gifts, preorder products, redeem coupons, and easily complete their purchases.

Categories:  Ecommerce

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Oracle ATG Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Unspecified
Mobile Application:Yes