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Insight into what your customers want and need!
January 18, 2019

Insight into what your customers want and need!

Mandy Cramer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
  • Analytics
  • Campaigns
  • Integration
  • Better pricing and offers
  • More RoI
  • I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
  • The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
Because I am more familiar with Facebook and Instagram, I have to say they are much better than using things like Twitter Ads & Google Ads. I produce niche products, so Google Ads doesn't bring me to the top of SEO with all my competition. Further, I don't really like Twitter so I don't find it to be conducive to create ads and find there is no ROI.
I think it is essential that every small and large business have a Facebook page. Although Facebook is more suited for businesses that cater to lifestyle, beauty, fashion, hobbies, etc., it can still be used by larger companies that provide industry knowledge and services. The most essential part of using Facebook as a business is remaining consistent in your message, branding, and posting. If a company cannot do that, then Facebook certainly isn't going to do the work for you.

Using Facebook for Business

1 - I run my business and manage all the ads, branding, photography, and marketing. I also handle social interaction and rely on engagement and insights to help me target my audience better, which ensures more sales.
1 - Since I run the business alongside my partner, we both have access. I am the only one who manages it, however. The type of person you need for Facebook For Business is someone who can manage analytics, understand basic finances (if paying for ads), and engage with customers and fans.
  • Analytics/Insights
  • Advertising / Promoting
  • Unexpected audience
  • Better integration of communication with potential or existing customers.
To be honest, Facebook doesn't give much ROI for small businesses. There isn't the best notification system for letting someone on a mobile device communicate with their fans/customers, and the overall interface isn't very pretty.