Facebook Business, great for boosting brand awareness and ecommerce sales
January 29, 2020

Facebook Business, great for boosting brand awareness and ecommerce sales

Jaeger Shaw | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

As part of the marketing team, I use Facebook business manager to advertise our products on social media. This helps drive ecommerce revenue and spread the word about our brand.

Pros

  • Reach new customers.
  • Reach lots of customers.

Cons

  • Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
  • Changes to the interface and new features occur constantly and it's hard to keep up..
  • Positive impact on growing brand awareness.
  • Hugely positive impact on driving ecommerce sales.
Last we've tried advertising on Twitter and Pinterest, it was FAR less effective. YouTube ads have proven equally successful at driving video views though.
It is perfect for promoting an ecommerce business. Less perfect for brick and mortar.

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