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Facebook for Business is great for avid Facebook users
February 15, 2020

Facebook for Business is great for avid Facebook users

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

We use it to have an additional presence for our business online. We publish posts for people to engage with and encourage likes and follows. We also post events that encourage people to share and invite new customers. It allows us to reach a lot of people directly in a way that our website does not and we can engage personally with potential customers and students.
  • Allows us to reach customers on Facebook.
  • Targeted ads to reach a specific demographic.
  • Business categories could be increased and enhanced to represent a wider variety of businesses (especially for those of us with more unusual business types).
  • Targeted advertising could be more specific to audiences with specific interests related to our business.
  • I don't have any hard numbers, but we get quite a few customers and students that come to us through Facebook. I would say at least 50 percent of our clientele originates on Facebook.
We have a listing on Google Business where people can find us easily online, but Facebook makes it so much easier to interact directly with customers. Google Business is invaluable for one-off internet searches where people are looking either for us or for what we offer, but when it comes to posting regular content, answering questions and engaging our audience Facebook for Business far outshines it for sheer ease of use and reach.
Facebook Business is excellent if a lot of your customers are on Facebook! It is also very useful if you are a regular Facebook user yourself because it makes it very easy to connect and communicate directly with customers and potential customers without connecting to your personal Facebook page. We like to cross-post posts and events into groups, for example, to reach a wider range of people. I'm able to see in real-time when people engage with our posts and respond to them quickly because I am so often on Facebook. If you are not a regular Facebook user it could possibly be detrimental as people expect quick responses on such a platform and a slow response time could possibly hurt your business, depending on what it is you do. Facebook for Business is great for avid Facebook users who are available to regularly engage with their audience