Facebook for Business is a must
February 18, 2020

Facebook for Business is a must

James Arnold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for customers and clients. Access and usage of it also allow me to push third-party vendors to use the tool on my behalf in more powerful ways. It is the tool that executes paid social. It's a must — best tool among the social platforms.

Pros

  • Paid social delivery on Facebook
  • Paid social delivery on Instagram

Cons

  • Many options, serving many masters, so somewhat challenging UX
  • Ever-changing capabilities means ever-changing system
  • Inexpensive impact and reach
  • Advertising on behalf of clients helps keep the work to small group
Facebook for Business has the best ad platform. Creative options, control, data sharing, etc. Hands down the best.
Organic social is only so powerful. If you want to get your messages seen beyond people who follow you or even beyond just the 10 percent of those who do that, the algorithms allow seeing your postings, you need to use this tool. It's also great when audience data sharing is involved.

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