Facebook for Business is the future of marketing
February 24, 2020

Facebook for Business is the future of marketing

German Disla | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is a must-use tool for anyone looking to grow their clientele. As you grow it gives you a vast amount of information that helps you learn about who your marketing to, who your customers are, and who your competitors are. Facebook for Business is the future for anyone looking to target specific clients as well. Using ads, retargeting, and being able to sell all on the same platform make this an incredible tool. I have also been able to use Facebook for Business to consult other companies and build my own company helping others get the most from it. I highly recommend learning this tool. I sincerely believe it can be the difference between getting by and massive success.

Pros

  • Audience insights.
  • Ads management.

Cons

  • Understanding tracking.
  • Barrier to learning the tool.
  • Target advertising.
  • Gaining qualified leads.
I have used HubSpot for creating forms to acquire leads. Now that Facebook lets me create forms right in their new Lead Ads, I can not only capture data, but I can also capture the leads' information. Currently that is the only tool that I have used or considered as an alternative in detail. I have browsed other tools such as Salesforce, but those are more geared towards customer management than helping me nurture my leads and sales funnels.
I think Facebook for Business is suited for all types of businesses. Anyone who is trying to create or grow a customer list, leads, or anyone who is trying to market or sell a product. This tool taps into Facebook's users and the information they have shared. It is a precision tool if you need it to be or a broader one if you need that as well. I wouldn't really recommend Facebook for Business for anyone who isn't willing to spend the time or money to get to know it. I say that because the more you get to know it, the more it can affect the growth you're looking to attain. Putting in the time is an important part of this tool.

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