Quite good but not perfect
March 03, 2015

Quite good but not perfect

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Falcon.io (legacy)

Modules Used

  • Publish, listen, engage, build

Overall Satisfaction with Brandwatch

We use Falcon Social for marketing in social media.
  • Publish. You have a great overview of your different social media channels.
  • Engage. Good way to have control over who you have responded to.
  • Build, this is not working so good. You should really update this function.
  • Publish. It should be possible to do the Facebook ads through Falcon. As it is now, we need to use Facebook for this. You also should get Instagram...
  • Training. I still don't quite understand what to do with the listening option. Falcon is pretty expensive and you can do much of it directly at Facebook for example. So you should then have better training with new customers so we can use the whole system. Otherwise we might start looking at other companies doing the same thing as you are..
  • Increased employee efficiency.
  • Better customer service due to use the engage option
  • Better knowledge of our digital footprint

Using Brandwatch

I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features.