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What is Frontify?

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally.Frontify features:Cloud-based brand guidelines…

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TrustRadius Insights

Frontify has proven to be a valuable tool for various teams and departments, offering a range of use cases that address the challenges of …
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What is Frontify?

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based…

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Product Details

What is Frontify?

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally.

Frontify features:
  • Cloud-based brand guidelines to ensure consistency across every touchpoint
  • Digital asset management for centralizing all brand assets and essentials
  • Creative collaboration to accelerate project rollouts
  • Digital & print templates for marketing materials
  • Enterprise-level security and support

Frontify Features

DAM Features Features

  • Supported: Uploading assets
  • Supported: Downloading assets
  • Supported: Categories
  • Supported: Asset storage
  • Supported: Asset sharing
  • Supported: Asset search
  • Supported: Tagging system
  • Supported: Content editing
  • Supported: Embed codes
  • Supported: Metadata
  • Supported: Collections
  • Supported: User access
  • Supported: DAM Integrations
  • Supported: DAM API
  • Supported: Workflow automations
  • Supported: Related asset discovery

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Content analytics

Additional Features

  • Supported: Brand Guidelines
  • Supported: Digital Asset Management
  • Supported: Creative Collaboration

Frontify Screenshots

Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.

Frontify Videos

Kia is one of the most recognizable and successful car brands worldwide, showing the way forward to consumers in the movement and mobility industry. To showcase these ambitions, Kia went through a full relaunch of its brand in early 2021. This video shows how Kia is paving the...
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Vacasa unlocks the possibilities of how people enjoy vacation homes. This video shows how Vacasa, the international vacation rental management company is empowering its 8000+ employees to become brand ambassadors.

Frontify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, German, French, Dutch

Frontify Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)40%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Frontify has proven to be a valuable tool for various teams and departments, offering a range of use cases that address the challenges of brand management and collaboration. For marketing departments, Frontify serves as a convenient platform to disseminate social media brand guidelines to remote agents, ensuring consistent messaging across different channels. Users have appreciated the tools within Frontify that enable them to supply media for posting and keep them updated as social media platforms change their guidelines, streamlining the process of managing and maintaining brand assets.

Additionally, individuals have found Frontify helpful in managing basic brand colors for multiple clients, providing a centralized location to access and organize color palettes. Its end-to-end solution for brand management has been described as comprehensive, catering to all aspects of a brand's visual identity. The art department has utilized Frontify as a conduit to share important branding strategies and assets company-wide, fostering collaboration and ensuring alignment across different teams.

Frontify's ability to publicly display design system components has been widely appreciated by users as it allows for easy access and reference by third-party organizations and other in-house departments. This feature ensures consistent use of components in digital visual media, promoting cohesive branding across diverse touchpoints. The image database and style guide in Frontify have been particularly valuable in providing an overview of different designs and ensuring adherence to defined standards. Users have reported significant improvements in efficiency when searching for images, saving time and reducing frustration.

Furthermore, Frontify has played a crucial role in providing proper guidelines for complex brand management systems. Users have partnered with marketing teams across their organizations to populate and utilize robust brand systems using Frontify's customizable features. The ability to customize the platform has allowed users to create a great user experience for internal partners from the design side, aligning with their specific needs and workflows.

Overall, Frontify proves itself as a versatile tool that caters to the needs of different teams and departments, addressing the challenges of brand management and collaboration. Its features and customization options make it an intuitive solution for managing brand assets, disseminating guidelines, promoting consistency, and fostering collaboration across organizations.

Customization Excellence: Many users have praised Frontify for its exceptional customization options, allowing them to easily tailor the layouts and interface elements according to their specific needs. This flexibility has empowered reviewers to create personalized experiences within the software, enhancing their workflow efficiency and overall satisfaction.

Impressive Collaboration Features: Several reviewers have been impressed with Frontify's collaboration features, which enable real-time updates and facilitate teamwork on brand management. The ability to collaborate seamlessly within the software has proven invaluable for users, fostering efficient communication and ensuring that all team members are aligned on brand messaging and strategy.

Visually Appealing User Interface: Users consistently commend Frontify's visually appealing user interface, finding it both aesthetically pleasing and easy to navigate. The intuitive design of the interface enhances the overall user experience, making it a pleasure for customers to work with the software on a daily basis.

Intuitive User Interface: Some users have expressed dissatisfaction with the software's user interface, stating that it is not intuitive and lacks smoothness in performing tasks such as moving objects and working with rich text.

Limitations in Image Sizing: Several reviewers have mentioned that the software has limitations when it comes to image sizing, which can be inconvenient for users who require precise control over their visuals.

Complex Brand Management: Users have highlighted the need for improved brand management capabilities within the software. Specifically, they desire dedicated sections for voice and personality, along with the ability to export brand documents to PDF format for easy sharing. Additionally, some users find managing multiple brands to be less user-friendly and cost-effective due to pricing concerns.

Users have made several recommendations for Frontify based on their experiences with the tool:

  1. Taking advantage of the free trial offered by Frontify to set up guidelines and assess its ease of use is a common recommendation. This allows potential customers to get a hands-on experience before committing to the investment.

  2. Users stress the importance of dedicating time and effort to maintaining information and ensuring that teams actively engage with Frontify in order to fully experience its value. Commitment to using the tool consistently leads to better brand consistency and more effective asset management.

  3. It is highly recommended that organizations be prepared to pay for Frontify as it offers a comprehensive brand management solution. Switching or changing tools in the future may be challenging, so it's important to carefully consider the investment upfront.

These recommendations highlight the value of exploring Frontify's features through a trial period, investing time and effort into maintaining information, and being prepared for the financial commitment involved.

Attribute Ratings


(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
  • Useful and intuitive image database easy to use for any user.
  • Clear structures for the CICD and many possibilities to map everything.
  • Fast and straightforward support.
  • The frontend and the backend are not intuitively connected. It is not possible to switch directly.
  • Keywording can only be done in the backend.
  • Managing rights is possible on every subpage, which can sometimes be a bit complicated.
Shelle Pourmanafzadehardabili | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
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