Item: Geotab
Rating: 4
Author: Jess Pramov

Use Cases and Deployment Scope

Geotab was brought into our organization to replace a previous telematics company. Our internal Fleet team has ownership of the program and has hundreds of users nationally who monitor their local fleet. The program is used in operations, sales, safety, and training and is installed on nearly 2000 vehicles. Our goal was to have a telematics platform that seamlessly integrated with our Fleet Management Company and would allow us to have a broader view of driver behavior and drive change utilizing concrete data.

Pros and Cons

I appreciate the breadcrumb reporting and the ability to see specific data points every second.
The accident reconstruction is a great tool.

The UI is very clunky.
Reporting and dashboards are not intuitive.
The UX leaves a lot to be desired.

Most Important Features

Live tracking.
Historical movement tracking.
Driver behavior reporting.

Return on Investment

Tracking has allowed us to recover assets from exited employees saving us about $500k.
While we could have had a dent in our fuel costs from idling or speeding some of the mechanisms used in the system haven't allowed that to come to fruition.

Alternatives Considered

Azuga Fleet, Samsara for Fleets and Verizon Connect

I think ultimately the product itself is good, however, the other competitors in the space have much better UIs and they almost all seem more intuitive. The reporting is easier to create and not just based in Excel and they feel more developed. I think that if Geotab were to focus on their UI and UX and really develop it more, there would be a significant bump in customer satisfaction for Geotab and they would be a huge force in the enterprise space.

Key Insights

Do you think Geotab delivers good value for the price?

Are you happy with Geotab's feature set?

Yes

Did Geotab live up to sales and marketing promises?

Did implementation of Geotab go as expected?

Would you buy Geotab again?

Likelihood to Recommend

Geotab is a good product. I think ultimately it falls short in the clunky-ness of the program. If you are not intending to have users utilize the website and instead are going to feed data into a BI tool I think it would be a great product. I think if you are aiming to have the website utilized by your users and are looking for a one-stop-shop to drive your end-users to for reporting and data and are aiming to manage the program out of the program itself—I would not recommend it.

I think the UI and UX clunky-ness is a hindrance and will lead to a lot of training because the learning curve is so steep. If you have a large Training team owning this and can swing that, it would be fine. However, if you are scrappy and looking for minimal need to train and re-train and want something intuitive and with a low learning curve, this is not it.

Geotab: good product lacking good UI and UX

Overall Satisfaction with Geotab