Item: GoodData
Rating: 9
Author: Katie Bullinger

Overall Satisfaction

Pros and Cons

Pros

One of the best out-of-the-box early funnel reporting tools on the market.
Effortless integration with Salesforce and Pardot.
Customizable.
Clean and simple UI.

Cons

Customer service. We reached out to GoodData on multiple occasions to discuss using the tool for different clients and we didn't gain any traction.

Return on Investment

We gained better insight into our lead nurturing programs with much less effort. The data is presented in a clean and simple way that allows us to quickly view our main data points that drive business decisions.
Not only did it increase our employee efficiency, but it allowed us to provide better customer service to our clients. Having readily available data allowed us to pull reports for our clients within minutes.

Overall, GoodData is a robust reporting tool that allows for easy access to data without getting lost in the UI (as can happen with other reporting tools). I've recommended the product to others and will continue to do so on the future.
Only recommendation to GoodData, amp-up your customer service.

Likelihood to Recommend

Determine your reporting objectives upfront. If you're using marketing automation for lead nurturing, what types of reports do you want to see? What are your KPIs and how can you leverage GoodData to report out on those? Having a plan in place before you get too deep in the tool will make your life much easier.

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GoodData Review from a Pardot User