Embedded Business Intelligence (BI) Tools

Embedded Business Intelligence (BI) Tools Overview

Embedded business intelligence (BI) integrates business intelligence tools and capabilities into existing business applications, portals, and processes. Embedded BI, also known as embedded analytics, is a specialized use case for BI capabilities within the broader Business Intelligence market.

Embedded BI products are deployed by developers by integrating BI capabilities into tools that they create or administer. This allows end-users to utilize and self-serve BI features from within other business applications. End-users most frequently experience these embedded BI capabilities via dashboards, reports, and analysis interfaces that they would otherwise have to go into a separate, standalone BI tool to access.


Organizations take one of two main approaches to embedded BI. Some businesses, especially enterprises, have the resources to build these embedded analytics in house. However, external embedded BI providers have become more prevalent and cost-efficient in recent years. While some traditional BI products can be embedded, it’s not a universal capability among BI vendors. Some traditional BI products are more well-known for their embedded systems than others.



Top Rated Embedded Business Intelligence (BI) Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Category Videos

What is Embedded BI & Analytics?
03:34
Over the next few years, 90% of analytics solutions for business users will be embedded in core applications. With a high ROI and self-service functionality, embedded analytics products provide more value than traditional Business Intelligence.

Embedded Business Intelligence (BI) Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Embedded Business Intelligence (BI) Products

(1-25 of 53) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Qlik Sense

Qlik Sense

Customer Verified
Top Rated
TRUE

Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating…

Key Features

  • Customizable dashboards (294)
    78%
    7.8
  • Drill-down analysis (302)
    78%
    7.8
  • Formatting capabilities (295)
    68%
    6.8
TIBCO Jaspersoft

TIBCO Jaspersoft is an embedded business intelligence suite designed to be built-into SaaS products as an integrated reporting engine. It provides reports and dashboards for customer-facing applications without requiring app developers to build their own reporting engine.

Key Features

  • Publish to PDF (99)
    87%
    8.7
  • Multi-User Support (named login) (94)
    80%
    8.0
  • Formatting capabilities (96)
    73%
    7.3
Zoho Analytics (formerly Zoho Reports)

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.

Key Features

  • Customizable dashboards (88)
    86%
    8.6
  • Report sharing and collaboration (91)
    82%
    8.2
  • Formatting capabilities (90)
    80%
    8.0
Domo

Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and…

Key Features

  • Customizable dashboards (71)
    86%
    8.6
  • Report sharing and collaboration (71)
    86%
    8.6
  • Drill-down analysis (70)
    85%
    8.5
ThoughtSpot

ThoughtSpot

Customer Verified
Top Rated
TRUE

ThoughtSpot is an analytics platform that enables users to leverage natural language search and AI to find data insights and tap into the most cutting edge innovations the cloud data ecosystem has to offer. The vendor states companies can put the power of their modern data stack…

Key Features

  • Drill-down analysis (72)
    80%
    8.0
  • Customizable dashboards (72)
    79%
    7.9
  • Formatting capabilities (71)
    74%
    7.4
Looker

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Key Features

  • Customizable dashboards (62)
    83%
    8.3
  • Drill-down analysis (63)
    79%
    7.9
  • Report sharing and collaboration (64)
    78%
    7.8
Sigma Computing

Sigma

Customer Verified
Top Rated

Sigma Computing headquartered in San Francisco provides a suite of data services such as code free data modeling, data search and explorating, and related BI and data visualization services.

Key Features

  • Report sharing and collaboration (59)
    87%
    8.7
  • Customizable dashboards (59)
    78%
    7.8
  • Formatting capabilities (61)
    74%
    7.4
Sisense

Sisense is a BI software and analytics platform. With what the vendor calls their In-Chip™ and Single Stack™ technologies, users have access to a comprehensive tool to analyze and visualize large, disparate data sets without IT resources.

Key Features

  • Customizable dashboards (46)
    90%
    9.0
  • Formatting capabilities (46)
    89%
    8.9
  • Drill-down analysis (46)
    80%
    8.0
Dundas BI

Dundas BI is a business intelligence and data visualization software that includes customizable dashboards, reporting, and visual data analytics. Dundas BI can be integrated into users’ existing business applications and its visualization and reporting tools can be customized to…

Key Features

  • Customizable dashboards (51)
    87%
    8.7
  • Formatting capabilities (50)
    82%
    8.2
  • Drill-down analysis (51)
    79%
    7.9
MicroStrategy Analytics

MicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.

Key Features

  • Formatting capabilities (25)
    71%
    7.1
  • Pixel Perfect reports (24)
    61%
    6.1
  • Report Formatting Templates (25)
    60%
    6.0
GoodData

GoodData

Customer Verified
Top Rated

GoodData powers modern BI for the modern data stack. It is a business intelligence platform that provides the creation, delivery, and automated management of analytics at any scale. GoodData experts help businesses build data strategies, create new products, and maximize their data…

Pentaho

Pentaho is a suite of open source business intelligence and analytics products, now offered and supported by Hitachi Data Systems since the June 2015 acquisition.

Key Features

  • Multi-User Support (named login) (19)
    82%
    8.2
  • Formatting capabilities (18)
    77%
    7.7
  • Publish to PDF (18)
    69%
    6.9
Logi Info (Logi Analytics Platform)

Logi Info (or the Logi Analytics Platform) is a developer-grade analytics platform designed for application teams needing to rapidly build, deploy, and maintain mission-critical applications. Logi serves the embedded model, so companies increase the likelihood of building valuable,…

Key Features

  • Report Formatting Templates (22)
    85%
    8.5
  • Customizable dashboards (24)
    80%
    8.0
  • Formatting capabilities (23)
    80%
    8.0
Reveal

Reveal embedded analytics enables teams and customers to drive data insights with embedded intelligence, transforming the user experience of apps. Built with embed in mind first, on modern architecture, Reveal’s API aims to remove the complexity of embedding analytics into applications.…

TIBCO WebFOCUS

TIBCO WebFOCUS brings data to decisions across the organization with tools designed to drive insights and supercharge collaboration at scale. Boasting an intuitive, immersive experienc, the vendor states WebFOCUS invites new users to begin creating dashboards and reports in minutes.…

Key Features

  • Formatting capabilities (13)
    100%
    10.0
  • Report sharing and collaboration (12)
    100%
    10.0
  • Drill-down analysis (13)
    80%
    8.0
Microsoft Power BI Embedded

A solution from Microsoft to provide customer-facing reports, dashboards, and analytics in applications by using and branding Power BI as one's own. Designed to reduce developer resources by automating the monitoring, management, and deployment of analytics, while getting full control…

Yellowfin

Yellowfin is a cloud-based business intelligence and dashboarding platform.

Key Features

  • Formatting capabilities (13)
    74%
    7.4
  • Customizable dashboards (13)
    70%
    7.0
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (13)
    69%
    6.9
Qlik Analytics Platform

The Qlik Analytics Platform is designed to allow application and web developers to easily and flexibly embed Qlik powerful visual analytics capabilities right into their own applications. These can be as simple as web mashups containing just a few charts, or much more complex integrated…

Logi Report (formerly JReport)

Logi Report (formerly JReport) is an embedded reporting platform provides developers and users with advanced pixel perfect, operational reporting capabilities for any data source. According to the vendor, JReport delivers insights for hundreds of thousands of users at over 10,000…

Logi Composer (Zoomdata)

Logi Composer is presented as an out-of-the-box development experience for embedded analytics, based on the former Zoomdata, acquired by Logi Analytics in June 2019.Logi Composer helps users prepare data without the need for heaviy data modeling or coding. Its graphical UI enables…

Mode

Mode is an analytics platform designed to help data analysts and data scientists analyze, visualize, and share data, from Mode Analytics headquartered in San Francisco. The Studio support level provides individual analysts or up to 5 users with an SQL editor, as well as a Python…

Key Features

  • Customizable dashboards (7)
    81%
    8.1
  • Formatting capabilities (7)
    80%
    8.0
  • Report Formatting Templates (7)
    76%
    7.6
Altair SmartSight (formerly Carriots Analytics)

Altair SmartSight (formerly Carriots Analytics) is a cloud data analytics platform for embedded, Big Data, and IoT applications. It provides secure and rapid free-form data visualization and exploration, scalable throughout the enterprise in real time.

Conga Grid

Conga Grid is a productivity tool within Salesforce that allows users to view, sort, and manage data batches from a single screen. Find and manage the information and insights needed with fewer clicks and less screen switching. Conga Grid helps to save time, improve data quality,…

Plotly Dash

Plotly headquartered in Montreal creates data visualization and UI tools for ML, data science, engineering, and the sciences with language support for Python, R, Julia, and JS. Plotly's Dash aims to empower teams to build data science and ML apps that put Python, R, and Julia in…

Key Features

  • Interactive Data Analysis (5)
    90%
    9.0
  • Visualization (5)
    88%
    8.8

Key Features

  • Drill-down analysis (5)
    80%
    8.0
  • Report Formatting Templates (5)
    79%
    7.9
  • Customizable dashboards (5)
    79%
    7.9

Learn More About Embedded Business Intelligence (BI) Tools

What is Embedded Business Intelligence Software?

Embedded business intelligence (BI) integrates business intelligence tools and capabilities into existing business applications, portals, and processes. Embedded BI, also known as embedded analytics, is a specialized use case for BI capabilities within the broader Business Intelligence market.

Embedded BI products are deployed by developers by integrating BI capabilities into tools that they create or administer. This allows end-users to utilize and self-serve BI features from within other business applications. End-users most frequently experience these embedded BI capabilities via dashboards, reports, and analysis interfaces that they would otherwise have to go into a separate, standalone BI tool to access.


Organizations take one of two main approaches to embedded BI. Some businesses, especially enterprises, have the resources to build these embedded analytics in house. However, external embedded BI providers have become more prevalent and cost-efficient in recent years. While some traditional BI products can be embedded, it’s not a universal capability among BI vendors. Some traditional BI products are more well-known for their embedded systems than others.



Embedded BI vs. Traditional BI

Embedded BI has become a popular approach to business intelligence for many companies, as it offers some key advantages over traditional BI. The primary difference between embedded BI and traditional BI is that embedded BI is more streamlined and accessible for the end business user. By deeply integrating with the business apps that users are already working in, embedded BI tools can deliver a much more streamlined workflow with fewer windows and programs to juggle simultaneously.


By embedding BI capabilities directly in business applications, each embedded instance is more tailored to the structure and format of the data it’s working with, making the data easier for business users to work with than if they had to import and transfer the data between standalone applications.


This improved user experience leads to higher user adoption. On one hand, embedded BI software is less frustrating and intrusive to use for end-users. It’s also more accessible and easier to self-serve, since end-users don’t have to be nearly as familiar with the broader embedded BI system as they would a traditional BI tool.


Embedded Business Intelligence Features and Capabilities:


Embedded BI products strive to deliver very similar, if not identical, capabilities as traditional standalone BI tools. The primary difference is that these features are embedded in other business applications, which can lead to some differences in what features and capabilities are offered. However, embedded BI products should still deliver most or all of these features:


  • Data visualization

  • Application-agnostic embedding

  • Supported data types

  • Customizable dashboards

  • Self-service analytics

  • Mobile capabilities

  • Standardized reporting

  • Ad hoc reporting



Embedded Business Intelligence Comparison

When comparing different embedded business intelligence products, consider these factors:


  1. Scalability: Will each product be able to scale with your potential or expected growth over time? In particular, consider how each product handles growth in data volumes, concurrent users, and more advanced or nuanced customizations over time.

  2. Total Cost of Ownership: There are more costs to embedded BI tools than the upfront price tag. Consider long-term licensing costs, in-house maintenance costs, as well as reduced costs around ad hoc reporting requests that data scientists and BI administrators would have to service absent an embedded BI tool.

  3. BI tech stack: There are several processes, or steps, in utilizing BI tools, such as data importing and formatting, data analysis, and visualizations. Consider which steps are most crucial or have the most particular requirements involved for the use case at hand, and which products best serve these specific needs.


Embedded Business Intelligence Pricing

Embedded BI software is sold based on annual subscription pricing. Pricing most commonly scales based on the number of users/seats needed and the data volume being processed and leveraged. Some vendors will also account for secondary factors like refresh rate, certain advanced features, and extended customer support and assistance. While specific numbers can vary significantly, some products range from $30/user/month to $100+/user/month. Many offer some sort of free trial, especially the cloud-based SaaS tools.

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Frequently Asked Questions

Who uses embedded business intelligence?

Embedded BI is used first by developers to embed the analytics in other business applications, then by end-users in their day-to-day workflows.

What’s the difference between embedded BI and traditional BI?

Traditional BI requires users to operate in a standalone BI application, while embedded BI allows users to access BI capabilities from within their regular workflows and applications.

What are the benefits of embedded BI?

Embedded BI makes end business users’ workflows more efficient and less frustrating, driving better user adoption of BI capabilities and saving time.

How does embedded BI work?

External embedded BI products offer developers various toolkits and interfaces to more easily insert BI capabilities like dashboards and analytics tools into other applications that developers are creating or managing.

How much do embedded BI tools cost?

Embedded BI tools are priced by the number of users and data volume, usually from $30/user/month-$100+/user/month.