Embedded Business Intelligence (BI) Tools

Best Embedded Business Intelligence (BI) Tools include:

ClicData, Logi Report (formerly JReport), GoodData, Domo, ThoughtSpot, Looker, TIBCO Jaspersoft, Zoho Analytics, Sisense, and Qlik Analytics Platform.

Embedded Business Intelligence (BI) Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 5 or more ratings to appear on this TrustMap.

Embedded Business Intelligence (BI) Tools Overview

What is Embedded Business Intelligence Software?

Embedded business intelligence (BI) integrates business intelligence tools and capabilities into existing business applications, portals, and processes. Embedded BI, also known as embedded analytics, is a specialized use case for BI capabilities within the broader Business Intelligence market.

Embedded BI products are deployed by developers by integrating BI capabilities into tools that they create or administer. This allows end-users to utilize and self-serve BI features from within other business applications. End-users most frequently experience these embedded BI capabilities via dashboards, reports, and analysis interfaces that they would otherwise have to go into a separate, standalone BI tool to access.

Organizations take one of two main approaches to embedded BI. Some businesses, especially enterprises, have the resources to build these embedded analytics in house. However, external embedded BI providers have become more prevalent and cost-efficient in recent years. While some traditional BI products can be embedded, it’s not a universal capability among BI vendors. Some traditional BI products are more well-known for their embedded systems than others.

Embedded BI vs. Traditional BI

Embedded BI has become a popular approach to business intelligence for many companies, as it offers some key advantages over traditional BI. The primary difference between embedded BI and traditional BI is that embedded BI is more streamlined and accessible for the end business user. By deeply integrating with the business apps that users are already working in, embedded BI tools can deliver a much more streamlined workflow with fewer windows and programs to juggle simultaneously.

By embedding BI capabilities directly in business applications, each embedded instance is more tailored to the structure and format of the data it’s working with, making the data easier for business users to work with than if they had to import and transfer the data between standalone applications.

This improved user experience leads to higher user adoption. On one hand, embedded BI software is less frustrating and intrusive to use for end-users. It’s also more accessible and easier to self-serve, since end-users don’t have to be nearly as familiar with the broader embedded BI system as they would a traditional BI tool.

Embedded Business Intelligence Features and Capabilities:

Embedded BI products strive to deliver very similar, if not identical, capabilities as traditional standalone BI tools. The primary difference is that these features are embedded in other business applications, which can lead to some differences in what features and capabilities are offered. However, embedded BI products should still deliver most or all of these features:

  • Data visualization

  • Application-agnostic embedding

  • Supported data types

  • Customizable dashboards

  • Self-service analytics

  • Mobile capabilities

  • Standardized reporting

  • Ad hoc reporting

Embedded Business Intelligence Comparison

When comparing different embedded business intelligence products, consider these factors:

  1. Scalability: Will each product be able to scale with your potential or expected growth over time? In particular, consider how each product handles growth in data volumes, concurrent users, and more advanced or nuanced customizations over time.

  2. Total Cost of Ownership: There are more costs to embedded BI tools than the upfront price tag. Consider long-term licensing costs, in-house maintenance costs, as well as reduced costs around ad hoc reporting requests that data scientists and BI administrators would have to service absent an embedded BI tool.

  3. BI tech stack: There are several processes, or steps, in utilizing BI tools, such as data importing and formatting, data analysis, and visualizations. Consider which steps are most crucial or have the most particular requirements involved for the use case at hand, and which products best serve these specific needs.

Embedded Business Intelligence Pricing

Embedded BI software is sold based on annual subscription pricing. Pricing most commonly scales based on the number of users/seats needed and the data volume being processed and leveraged. Some vendors will also account for secondary factors like refresh rate, certain advanced features, and extended customer support and assistance. While specific numbers can vary significantly, some products range from $30/user/month to $100+/user/month. Many offer some sort of free trial, especially the cloud-based SaaS tools.

Embedded Business Intelligence (BI) Products

(1-25 of 40) Sorted by Most Reviews

Qlik Sense

Qlik Sense

Customer Verified
Top Rated

Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating…

TIBCO Jaspersoft

TIBCO Jaspersoft is an embedded business intelligence suite designed to be built-into SaaS products as an integrated reporting engine. It provides reports and dashboards for customer-facing applications without requiring app developers to build their own reporting engine.


Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and…

Zoho Analytics (formerly Zoho Reports)

Zoho Analytics

Starting Price $50

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.


Sisense is a BI software and analytics platform. With what the vendor calls their In-Chip™ and Single Stack™ technologies, users have access to a comprehensive tool to analyze and visualize large, disparate data sets without IT resources.


Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Dundas BI

Dundas BI is a business intelligence and data visualization software that includes customizable dashboards, reporting, and visual data analytics. Dundas BI can be integrated into users’ existing business applications and its visualization and reporting tools can be customized to…



Customer Verified

ThoughtSpot is a search & AI-driven analytics platform. With ThoughtSpot, users type questions into a search box like they would with Google or Bing and get answers. The analytics platform presents best-fit visualizations so users can analyze data, create reports and build dashboards…

MicroStrategy Analytics

MicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.

Sigma Computing


Customer Verified

Sigma Computing headquartered in San Francisco provides a suite of data services such as code free data modeling, data search and explorating, and related BI and data visualization services.


Pentaho is a suite of open source business intelligence and analytics products, now offered and supported by Hitachi Data Systems since the June 2015 acquisition.

Logi Analytics

Logi Analytics is a developer-grade analytics platform designed for application teams needing to rapidly build, deploy, and maintain mission-critical applications. Logi serves the embedded model, so companies increase the likelihood of building valuable, long lasting applications.…


GoodData aims to revolutionize the way that companies provide analytics to their partners and customers. Through enabling access to seamless and customizable ad hoc analytics right at the point of work, GoodData enables its users to make smarter and quicker data-driven decisions.…

Information Builders WebFOCUS

WebFOCUS brings data to decisions across the organization with tools designed to drive insights and supercharge collaboration at scale. Boasting an intuitive, immersive experienc, the vendor states WebFOCUS invites new users to begin creating dashboards and reports in minutes. The…


Reveal is an embedded analytics engine or standalone business intelligence tool that gives developers and users what the vendor describes as a simple, beautiful user experience. Reveal provides interactive dashboards, drilldowns, collaboration, sharing and self-service with a drag…

Logi Report (formerly JReport)

Logi Report (formerly JReport) is an embedded reporting platform provides developers and users with advanced pixel perfect, operational reporting capabilities for any data source. According to the vendor, JReport delivers insights for hundreds of thousands of users at over 10,000…



Starting Price $250

Yellowfin is a cloud-based business intelligence and dashboarding platform.

Qlik Analytics Platform

The Qlik Analytics Platform is designed to allow application and web developers to easily and flexibly embed Qlik powerful visual analytics capabilities right into their own applications. These can be as simple as web mashups containing just a few charts, or much more complex integrated…


ClicData is a 100% cloud-based business intelligence platform that allows users to connect, process, blend, visualize and share data from a single place. As an automated platform, users are able to rely on the latest version of company data, to ensure users make the right decisions.…

Keen, a Chargify company

Keen (or keen.io) is an embedded analytics tool from the company of the same name headquartered in San Antonio, that is built an Apache Kafka and focuses on event data. Keen’s presentation library can be used to seamlessly embed and deliver metrics within a UI. Keen was acquired…


Izenda is a business intelligence software offering from Izenda.


datapine is a business intelligence and and data visualization solution that is focused on self-service. The vendor says their solution offers an intuitive interface for data analysis and discovery combined with well-designed interactive dashboards to quickly deliver insights across…

Mode Analytics

Mode is an analytics platform designed to help data analysts and data scientists analyze, visualize, and share data, from Mode Analytics headquartered in San Francisco. The Studio support level provides individual analysts or up to 5 users with an SQL editor, as well as a Python…

Zoomdata, a Logi Analytics company

Zoomdata is a BI solution that offers a suite of pre-built connectors that connect the Zoomdata server directly to a user’s data source. Some key features include: Discovery/Cohort Analytics, Dashboards/Customized Portals, and Visualization/Log Data Analytics.Zoomdata was acquired…

Strategy Companion Analyzer

Analyzer from Strategy Companion headquartered in Irvine provides a self-service business intelligence solution that allows managers to explore, visualize, publish, and share actionable insights in minutes. Users can ask questions of their data to uncover trends, opportunities, and…

Frequently Asked Questions

Who uses embedded business intelligence?

Embedded BI is used first by developers to embed the analytics in other business applications, then by end-users in their day-to-day workflows.

What’s the difference between embedded BI and traditional BI?

Traditional BI requires users to operate in a standalone BI application, while embedded BI allows users to access BI capabilities from within their regular workflows and applications.

What are the benefits of embedded BI?

Embedded BI makes end business users’ workflows more efficient and less frustrating, driving better user adoption of BI capabilities and saving time.

How does embedded BI work?

External embedded BI products offer developers various toolkits and interfaces to more easily insert BI capabilities like dashboards and analytics tools into other applications that developers are creating or managing.

How much do embedded BI tools cost?

Embedded BI tools are priced by the number of users and data volume, usually from $30/user/month-$100+/user/month.