Google Ads Manager can add value to any business when used wisely
December 04, 2019

Google Ads Manager can add value to any business when used wisely

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Ad Manager

Google Ads is used to create ads for Google searches to direct users to our business website in order to generate traffic and sales.
  • If you are new to the platform, they will accommodate you by guiding you on how to create a basic ad easily.
  • You can explore keyword search volumes and add it to your campaigns directly from within the platform.
  • You can integrate Google Tag Manager so that you can define custom conversions and track it easily while ads are running.
  • There is enough data available to view how well your ads are performing.
  • I don't have any complaints. It's a complex product and they are doing a good job of accommodating all levels of users.
  • It enabled me to gain important insights into specific target markets.
I have found that Google Ads is invaluable for attracting a specific target market to your website which may form a good audience basis for continuing advertising on Facebook. This is a good solution for a new business that wants to fast-track its Facebook advertising. You will have to carefully evaluate whether Google Ads is a good solution for your business to use over the long term. It can get pricey to pay per click, especially if there is a lot of competition.

Google Ad Manager Feature Ratings

Ad campaign creation
8
Ad deployment
8
Display advertising
Not Rated
Ad display and retargeting segmentation
Not Rated
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
9
Ad attribution reporting
9
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated