Google Ad Manager

Google Ad Manager

About TrustRadius Scoring
Score 8.7 out of 100
Google Ad Manager

Overview

Recent Reviews

Best Platform To Run Ads

10
May 19, 2022
Google ads manager is the one and only tool that helps me and my organization to run ad campaigns aall over the platform. Google ads …

Simple tool for Google users

8
September 16, 2021
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
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Google Ad MEHnager

5
April 22, 2020
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Google Ad Manager Review

8
March 11, 2020
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 13 features

Ad performance reports (32)

9.4
94%

Ad deployment (32)

9.4
94%

Ad campaign creation (32)

9.4
94%

Display advertising (31)

8.2
82%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…

Features Scorecard

Ad Network Integration

9.5
95%

Ad Campaigns

8.9
89%

Ad Reporting & Analytics

9.0
90%

Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (276)

Ratings

Reviews

(1-25 of 32)
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Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Reporting is really good
  • Dashboards good be more current
  • videos on pushing the information forward would be great as well.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • I have clients that attribute the majority of their revenue to paid advertisement (Google being the primary of the paid).
  • Because of the expense, it's important not to go into running ads with a budget that is too low. Otherwise you will not see the conversions you'd be hoping for and it would be a poorly made investment. It's vital to allocate a healthy budget from the beginning. Make sure to do proper analysis in order to forecast a healthy budget.
  • Along with budget, you need time. Don't expect overnight results from day 1. These campaigns work off of algorithms that need to learn. Be patient, and if managed properly, you should see the workable data that matters to you after the first month. If you get scared too soon and pull out of advertising in a couple weeks, then don't [start using it]. You really want to be ready to run ads with the same rules of investment of any platform; only invest what you're comfortable with losing. Too many times, people make this mistake and panic too soon before letting the campaigns do their work; [you need to learn how to use GoogleAds and see how the campaigns will] grow in order to increase ROI (coupled with daily maintenance for the proper changes to be made for targeting after analysis).
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Google has helped us gain visibility in a crowded space - we've been able to really push new traffic to our site; people who had never heard of it because we are a relatively new organization (launched in 2016).
  • Google has, unfortunately, wasted some of our money - if you don't have the staff to monitor and update ads every single day, you'll almost surely waste some money. Reminds me of the old adage, I know 50% of my marketing budget is wasted but I am just not sure which 50%...
  • Google has definitely helped us in retargeting and bringing users back who visited our site at least once.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
October 02, 2019

Google Ad Manager Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Great ROI, we are a rather large publisher, but with the low ad serving cost, we still make a margin.
  • We have to go through a reseller, therefore, we never get direct Google support, which is frustrating.
  • More integration with other Google Products.
Sarah Bandy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Positively, Google Ad Manager has made it easier for us to be found on Google.
  • The nonprofit ad partnership offers a great discount for nonprofit organizations, which we can always use.
  • I've spent hours trying to log in.