Google Ad Manager
Google Ad Manager
Google ads manager is the one and only tool that helps me and my organization to run ad campaigns aall over the platform. Google ads …
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads …
We use Google Ad Manager for multiple clients at the same time. This is such a great platform when it comes to managing all the different …
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on …
We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses …
Google Ad Manager gives online advertisers the ability to "cast a wider net" and give a larger reach by managing ads across multiple ad …
One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, …
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and …
The Marketing department is the primary user of Google Ads Manager. As a non-profit staffing/recruitment agency, we use google for both …
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with …
We use Google Ad Manager to work with Google AdWords and publish ads. Our Marketing department uses it for advertising purposes and we …
Ad performance reports (32)
Ad deployment (32)
Ad campaign creation (32)
Display advertising (31)
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- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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- It ultimately help to scale business
- It increase customer base
- High-intent leads
- Brand protection
- User intent learnings
- Reporting is really good
- Dashboards good be more current
- videos on pushing the information forward would be great as well.
- It has been great targeting the key words we select
- I really do not like when I have to pay for words that are not what I picked
- Needs to have a feature that gives suggestions of keywords before spending money on them
- It helps us be more organized and know where we are at in the industry.
- Quickly tell the story behind numbers and come up with new suggestions for the next ad.
- Great results improving ROI
- Low priced inventory maximizing margin
- High take rates for publishers decreasing margin on the sell side.
- Increased efficiency / time saving.
- Cost effectiveness.
- It was a great addition to our media buy.
- User engagement was decent and we loved the increased reach the platform offered.
- I have clients that attribute the majority of their revenue to paid advertisement (Google being the primary of the paid).
- Because of the expense, it's important not to go into running ads with a budget that is too low. Otherwise you will not see the conversions you'd be hoping for and it would be a poorly made investment. It's vital to allocate a healthy budget from the beginning. Make sure to do proper analysis in order to forecast a healthy budget.
- Along with budget, you need time. Don't expect overnight results from day 1. These campaigns work off of algorithms that need to learn. Be patient, and if managed properly, you should see the workable data that matters to you after the first month. If you get scared too soon and pull out of advertising in a couple weeks, then don't [start using it]. You really want to be ready to run ads with the same rules of investment of any platform; only invest what you're comfortable with losing. Too many times, people make this mistake and panic too soon before letting the campaigns do their work; [you need to learn how to use GoogleAds and see how the campaigns will] grow in order to increase ROI (coupled with daily maintenance for the proper changes to be made for targeting after analysis).
- Allows quick turn projects that satisfy client needs.
- Provide great reports that keep clients at ease.
- Google has helped us gain visibility in a crowded space - we've been able to really push new traffic to our site; people who had never heard of it because we are a relatively new organization (launched in 2016).
- Google has, unfortunately, wasted some of our money - if you don't have the staff to monitor and update ads every single day, you'll almost surely waste some money. Reminds me of the old adage, I know 50% of my marketing budget is wasted but I am just not sure which 50%...
- Google has definitely helped us in retargeting and bringing users back who visited our site at least once.
- Provides insights into audience trends and specific target markets
- Reporting and analytics dashboards have improved communication with management and have expedited optimizations
- Overall I like that we can track which ads are underperforming and can optimize from that point.
- Helps us guide our sponsors as to which ads they should submit.
- Positive ROI on landing page views.
- Positive ROI on landing page clicks.
- It enabled me to gain important insights into specific target markets.
- High ROI when used correctly.
- Great data on targeting features.
- Good lead capture element.
- It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
- Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
- Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
- This is a major time saver for our ads staff.
- It allows you to manage a high volume of accounts easily.
- It is a crucial tool that we couldn't imagine not using.
- It has helped us scale up performance marketing
- It helped us save on the outsourcing cost as we were able to move marketing inhouse
- It helped save on marketing dollars as it was better than most of the other channels in terms of targeting optimization
- It helps us save time by having all ads managed from one program.
- It has allowed us to streamline reports instead of using spreadsheets.
- It has definitely increased our ROI by giving us valuable insights.
- Condenses programs which saves money
- Inexpensive compared to other similar programs
- Great ROI, we are a rather large publisher, but with the low ad serving cost, we still make a margin.
- We have to go through a reseller, therefore, we never get direct Google support, which is frustrating.
- More integration with other Google Products.
- We have seen value in using GAM to monitor our campaigns and get a high-level overview of where we are at.
- Positively, Google Ad Manager has made it easier for us to be found on Google.
- The nonprofit ad partnership offers a great discount for nonprofit organizations, which we can always use.
- I've spent hours trying to log in.