Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
Overview
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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Popular Features
- Ad campaign creation (33)8.787%
- Display advertising (32)8.686%
- Ad performance reports (33)8.484%
- Ad deployment (33)8.484%
Pricing
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ad Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(369)Attribute Ratings
Reviews
(1-25 of 33)Companies can't remove reviews or game the system. Here's why
July 11, 2022
Biggest Player in the Search Marketing Game
- High-intent leads
- Brand protection
- User intent learnings
June 16, 2022
Google Ads is my personal fav!
Score 7 out of 10
Vetted Review
Verified User
- Cost effective
- No external tool required
- CPC is easy to measure
May 19, 2022
Best Platform To Run Ads
- It ultimately help to scale business
- It increase customer base
- Reporting is really good
- Dashboards good be more current
- videos on pushing the information forward would be great as well.
April 29, 2022
Google Ad Manager is perfect for ad management!
- It has been great targeting the key words we select
- I really do not like when I have to pay for words that are not what I picked
- Needs to have a feature that gives suggestions of keywords before spending money on them
September 16, 2021
Simple tool for Google users
- It helps us be more organized and know where we are at in the industry.
- Quickly tell the story behind numbers and come up with new suggestions for the next ad.
June 03, 2021
The main tool to automate media buys
- Great results improving ROI
- Low priced inventory maximizing margin
- High take rates for publishers decreasing margin on the sell side.
June 02, 2021
Efortless scaling and time saving
- Scalability.
- Increased efficiency / time saving.
- Cost effectiveness.
April 28, 2021
Incredible reach at a great price!
- It was a great addition to our media buy.
- User engagement was decent and we loved the increased reach the platform offered.
April 05, 2021
Google Ad Manager: The most powerful way to PPC!
- I have clients that attribute the majority of their revenue to paid advertisement (Google being the primary of the paid).
- Because of the expense, it's important not to go into running ads with a budget that is too low. Otherwise you will not see the conversions you'd be hoping for and it would be a poorly made investment. It's vital to allocate a healthy budget from the beginning. Make sure to do proper analysis in order to forecast a healthy budget.
- Along with budget, you need time. Don't expect overnight results from day 1. These campaigns work off of algorithms that need to learn. Be patient, and if managed properly, you should see the workable data that matters to you after the first month. If you get scared too soon and pull out of advertising in a couple weeks, then don't [start using it]. You really want to be ready to run ads with the same rules of investment of any platform; only invest what you're comfortable with losing. Too many times, people make this mistake and panic too soon before letting the campaigns do their work; [you need to learn how to use GoogleAds and see how the campaigns will] grow in order to increase ROI (coupled with daily maintenance for the proper changes to be made for targeting after analysis).
April 22, 2020
Google Ad MEHnager
- None
- Nada
- Zero
March 23, 2020
Easily Place Well-Targeted Ads and See Results
- Allows quick turn projects that satisfy client needs.
- Provide great reports that keep clients at ease.
March 13, 2020
Google Ads Manager: Big Money, but Big Results Too
- Google has helped us gain visibility in a crowded space - we've been able to really push new traffic to our site; people who had never heard of it because we are a relatively new organization (launched in 2016).
- Google has, unfortunately, wasted some of our money - if you don't have the staff to monitor and update ads every single day, you'll almost surely waste some money. Reminds me of the old adage, I know 50% of my marketing budget is wasted but I am just not sure which 50%...
- Google has definitely helped us in retargeting and bringing users back who visited our site at least once.
March 11, 2020
Google Ad Manager Review
- Provides insights into audience trends and specific target markets
- Reporting and analytics dashboards have improved communication with management and have expedited optimizations
February 18, 2020
Take your display advertising to the next level
- Overall I like that we can track which ads are underperforming and can optimize from that point.
- Helps us guide our sponsors as to which ads they should submit.
- Positive ROI on landing page views.
- Positive ROI on landing page clicks.
December 04, 2019
Google Ads Manager can add value to any business when used wisely
- It enabled me to gain important insights into specific target markets.
December 04, 2019
Google Ad Manager Review
- High ROI when used correctly.
- Great data on targeting features.
- Good lead capture element.
October 04, 2019
Powerful, Reliable and Free
- It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
- Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
- Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
October 04, 2019
Google Ad Manager Review
- This is a major time saver for our ads staff.
- It allows you to manage a high volume of accounts easily.
- It is a crucial tool that we couldn't imagine not using.
October 04, 2019
Running ads is now easy and profitable!
- It has helped us scale up performance marketing
- It helped us save on the outsourcing cost as we were able to move marketing inhouse
- It helped save on marketing dollars as it was better than most of the other channels in terms of targeting optimization
October 04, 2019
A great platform to help you manage your ads and increase ROI
- It helps us save time by having all ads managed from one program.
- It has allowed us to streamline reports instead of using spreadsheets.
- It has definitely increased our ROI by giving us valuable insights.
October 03, 2019
Great program but could use a few tweaks
- Condenses programs which saves money
- Inexpensive compared to other similar programs
October 02, 2019
Google Ad Manager Review
- Great ROI, we are a rather large publisher, but with the low ad serving cost, we still make a margin.
- We have to go through a reseller, therefore, we never get direct Google support, which is frustrating.
- More integration with other Google Products.
October 02, 2019
Simple and Effective
- We have seen value in using GAM to monitor our campaigns and get a high-level overview of where we are at.