Google AdSense is a foundational piece for any web monetization strategy
January 19, 2022

Google AdSense is a foundational piece for any web monetization strategy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google AdSense

Google AdSense will be used by my organisation within our checkout, hosted checkout, and dedicated booking platform to offer customers the opportunity to select ads that suit their travel requirements.
  • Targeted Advertising.
  • Ability to monitor click-through rate.
  • Control over ads displayed.
  • Smart algorithm to optimise relevant ad content.
  • Real-time monitoring of page views/clicks to allow rapid A/B testing.
  • Optimization by aggregating ad response results from competitors and or similar industry players.
  • Ability to place targeted marketing ads.
  • Launch campaigns on social media.
  • Track performance.
  • 52% increase in web traffic since December 2021.
  • Improve our ability to provide exposure to our partner brands.
As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for specific use cases.

Do you think Google AdSense delivers good value for the price?


Are you happy with Google AdSense's feature set?


Did Google AdSense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google AdSense go as expected?


Would you buy Google AdSense again?


Google is pretty much a staple internet services provider. Therefore it would be commercially disadvantageous for any goods or services provider not to use it. The main thing is for any business to determine whether monetization of its web presence may undermine brand reputation or hurt direct sales