Google Analytics Premium Review
June 05, 2014

Google Analytics Premium Review

Michael Loban | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Premium

Overall Satisfaction with Google Analytics Premium

Google Analytics Premium is an excellent enterprise solution that helps our customers collect, analyze and act on data. Beyond the technical features and integrations, our clients like that the product license covers technical implementation, support and training. Google constantly adds new features, capabilities and integrations - this turns Google Analytics Premium into a platform that powers marketing decisions.

Pros

  • Integration with Google suite of products
  • Google SLA
  • Dimension widening to add offline data

Cons

  • Unsampled reporting feature is very strong, but there is room to grow
  • Attribution Modeling tool helps increase advertising ROI.
  • Better integration between sales and marketing data.
  • Easy to learn and work with.
There are several enterprise web analytics solutions - Adobe Marketing Cloud, IBM Enterprise Marketing and WebTrends and Google Analytics Premium. Google Analytics Premium is much easier to use and master than other solutions.
My company likes the technology, and it does exactly what we need to grow our business and our customers' business.
It provides great integration with other marketing systems.

Comments

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