Item: Looker Studio
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen of our clients. It helps us keep things organized, track progress, and provide our clients with data to track their marketing efforts.

Pros and Cons

Google Data connectors are simple
Visualisations
Syncing with other apps

Delayed updates in data
No excel support
No on-premise deployment

Return on Investment

Clear reporting at no cost
Integration with Google Sheets & analytics saves a lot of time
Easy to use and introduce to new employees

Key Insights

Do you think Looker Studio delivers good value for the price?

Yes

Are you happy with Looker Studio's feature set?

Yes

Did Looker Studio live up to sales and marketing promises?

Yes

Did implementation of Looker Studio go as expected?

Yes

Would you buy Looker Studio again?

Yes

Other Software Used

Later, Google Sheets, monday.com

Likelihood to Recommend

We use Google Data Studio for a lot of reports here at our marketing agency. It is easy to use and cloud-based. We use the google suite so the integration is helpful - google analytics, sheets, etc. Google Data Studio is also free which is a big plus as we are an agency that pays for multiple platforms.

Marketing Agency Employee

Overall Satisfaction with Google Data Studio