Torch Bearer on the Patch of Search Performance
July 05, 2019

Torch Bearer on the Patch of Search Performance

Rohit Langde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

It is being used by the Marketing and Research Department. Google Search Console mostly helps our Marketing Team to decide where to put our efforts in organic marketing. We use it to track keywords which are getting impressions but lacking on clicks, so we can tweak it on-page to gain more CTR and traffic. Moreover, we get notifications if something goes wrong and might affect our search appearance. Who else can judge your visibility more than Google? Search Console is a platform provided which bridges this gap.
  • 70% of our traffic source is Google and Search Console gives bird eye view of our performance.
  • Keeping track of mishappenings on site related to indexing.
  • Tips and suggestions help improving cross-device visibility.
  • Vital information columns like competition/CPC goes missing in some properties without notice.
  • Severe warnings are sometimes a problem on the bot-crawling part and show nothing on the webmaster's side.
  • Search Console is like a torch bearer, it unveils data and opportunities which were otherwise hidden.
  • Only positive outcomes, I must say because it is easy to implement and free of charge.
Whether you are targeting search marketing or paid ads, Search Console will help you to be on the right path and align with your goals. It is a must and a few of the first things to do for any webmaster. I do not see any scenario where it is not suited because it is free and doesn't require any special attention. Website performance on the search engine is automatically tracked and reports can be used to optimize it.

Google Search Console Feature Ratings

6.4
Keyword analysis
10
Backlink management
8
SERP ranking tracking
8
Page grader
5
Competitive analysis
4
Site audit / diagnostics
10
Site recommendations
5
Task management
1
Local SEO
10
Social SEO
5
Mobile SEO
9
Global SEO
10
Multi-domain support
10
Integration with web analytics tools
10