Good for publishing - poor user interface.
March 29, 2013

Good for publishing - poor user interface.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction

  • This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,
  • This product does not aggregate content about a brand or an industry very well. Actually, it collects the information just fine, but it does not make it easy to set up custom streams and the UI is poor. There are a lot of good features that are hidden in menus and modals.
  • The reporting in this product is poor. It is too basic and is missing some key engagement metrics.
  • I am able to grow my reach and measure that. I am also able to engage with existing and potential customers and measure that.
While the publishing is easy, better than HootSuite for example, but less intuitive than other platforms like Spredfast, the listening and measuring aspects are weak. Setting up search streams is fairly well hidden from users, and the process to add streams is not very intuitive. In fact, this tool has a lot of the same UI/UX problems that Hootsuite has. However, for the price, and given the good effort they make at user training, this is OK.
Gremln is a good system for a publishing oriented small business. The listening and analytics are not enterprise ready yet and the UI leaves something to be desired.

Product Usage

2 - We both are hands on personnel. We help clients with their social marketing and social support.
  • I use it to listen for conversations about my industry and company. I also use it to participate in those conversations. Finally, I use it to understand how much engagement I am driving through my participation.

Evaluation and Selection

I am a consultant, so I use several products. I didn't necessarily switch to Gremln from anything. I thought it might be a good fit for a client and I wanted to try it out.
In comparable price ranges: Sprout, HootSuite, Postling


Adding an account for this SaaS product was easy


  • Online training
  • Self-taught
The inline videos are very clear
Yes and No. The paradigm is very similar to other social media management systems and the social network themselves, so the basic functions are easy enough to find and use. However, there are some more advanced features that are hiiden away in menus and modals that make them difficult to find.


You need to add your social accounts and choose your notifications settings.


They have in line videos that are very good.
No - Not necessary for me


The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden.

The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.


I have had no issues with availability
I have had no issues with performance

Vendor Relationship

NA. This is an online purchase for the level I use