Good for publishing - poor user interface.
March 29, 2013
Good for publishing - poor user interface.
Score 5 out of 10
Vetted Review
Verified User
Software Version
Plus
Overall Satisfaction
- This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers,
- This product does not aggregate content about a brand or an industry very well. Actually, it collects the information just fine, but it does not make it easy to set up custom streams and the UI is poor. There are a lot of good features that are hidden in menus and modals.
- The reporting in this product is poor. It is too basic and is missing some key engagement metrics.
- I am able to grow my reach and measure that. I am also able to engage with existing and potential customers and measure that.
Product Usage
2 - We both are hands on personnel. We help clients with their social marketing and social support.
- I use it to listen for conversations about my industry and company. I also use it to participate in those conversations. Finally, I use it to understand how much engagement I am driving through my participation.
Evaluation and Selection
I am a consultant, so I use several products. I didn't necessarily switch to Gremln from anything. I thought it might be a good fit for a client and I wanted to try it out.
In comparable price ranges: Sprout, HootSuite, Postling
Implementation
- Implemented in-house
Training
- Online training
- Self-taught
Yes and No. The paradigm is very similar to other social media management systems and the social network themselves, so the basic functions are easy enough to find and use. However, there are some more advanced features that are hiiden away in menus and modals that make them difficult to find.
Configuration
You need to add your social accounts and choose your notifications settings.
Support
No - Not necessary for me