HG Insights Platform - Recommend but be weary of the incremental contract costs for upgrades
August 13, 2025

HG Insights Platform - Recommend but be weary of the incremental contract costs for upgrades

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

The HG Insights Platform is used for account enrichment so we can run targeted sales plays on specific segmentation. It also serves to better understand where we could run take out plays regarding understanding the software that the customers already use.

Pros

  • Global HQ vs. Local HQ Address
  • Exports
  • Dashboard on their website - double check for specific accounts

Cons

  • Cost can be high vs competition
  • Limited out of the box fields for Enrichment
  • Online user content for best practices - training.
  • You can run take out plays given their information for specific software so if you run this properly you might accrue an additional 100k + in ARR easily.
By attaching this directly to your internal architecture you can leverage with BI tools and SFDC.
HG is best used in collaboration with other platforms that compete such as 6sense or zoominfo. You want to cross reference. I think the main benefit of the HG is the ability to dive into the TAM and CAPDB of accounts. We are not using as a Marketing specific platform although it has that capability.
I think the HG Insights Platform is intuitive, and when you export files, it goes directly to the user's email, which is a great feature.
The HG Insights Platform layers on the CAPDB scoring capability which I have not seen in these other systems. It will even automate this process if you are willing to pay the extra price.

Do you think HG Insights Platform delivers good value for the price?

Not sure

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

Yes

Did implementation of HG Insights Platform go as expected?

I wasn't involved with the implementation phase

Would you buy HG Insights Platform again?

Yes

It is nice that you can create a running updated at with the HG Insights Platform data. So you can essentially establish the company changes over time i.e. growth or product changes. This is a neat feature.

HG Insights Platform Feature Ratings

9.0
Company information
9
SEO ()
Not Rated
6.3
Industry and Sector Research
7
Search Tools
8
Industry-Specific Information
4
7.3
Competitor and Industry Benchmarking
9
Competitor Research
6
Market Insights and Reports
7

Comments

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