Item: HubSpot CMS Hub
Rating: 6
Author: Adrian Romero

Use Cases and Deployment Scope

We use HubSpot CMS Hub to manage marketing and general traffic factors for some of our sites. Specially e-com stores - for when we want to make sure we're following conversions and to keep track of our these website visitors. We consider that HubSpot CMS Hub has a very one-of-a-kind and solid analytics base.

Pros and Cons

Analytics.
Traffic tracking.
Lead magnet.

It can get a bit expensive.
It should be more intuitive.
UX should be improved.

Return on Investment

Marketing capacities.
Conversions tracking.
Lead magnets attracting new customers.

Alternatives Considered

Zoho Analytics (formerly Zoho Reports) and Google Analytics

Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.

Key Insights

Do you think HubSpot CMS Hub delivers good value for the price?

Yes

Are you happy with HubSpot CMS Hub's feature set?

Yes

Did HubSpot CMS Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CMS Hub go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CMS Hub again?

Yes

Other Software Used

Google Analytics, Zoho Analytics (formerly Zoho Reports), Pipedrive

Likelihood to Recommend

HubSpot CMS Hub can be quite helpful when I need to make sure I have a smooth, clean and fast marketing process for some of our ecom stores.

That being said I feel secure and comfortable using their analytics tools as they provide a very complete, unique, and easy way to manage our sites marketing.

My humble thoughts on HubSpot CMS Hub

Overall Satisfaction with HubSpot CMS Hub