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Zoho Analytics

Zoho Analytics
Formerly Zoho Reports

Overview

What is Zoho Analytics?

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.

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Recent Reviews

Zoho or Uh-oh?

5 out of 10
February 27, 2024
We use Zoho Reports to produce and visualize reports/data better than with what is built into Service Desk Plus. It offers a little more …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Report sharing and collaboration (114)
    8.5
    85%
  • Customizable dashboards (111)
    8.4
    84%
  • Drill-down analysis (109)
    8.0
    80%
  • Formatting capabilities (113)
    7.6
    76%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Basic

$30

Cloud
0.5M rows, 2 users

Professional

$30

On Premise
per user per month billed annually

Standard

$60

Cloud
1M rows, 5 users

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/reports/zohoreport…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.3
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.7
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

7.9
Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

8.5
Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

7.6
Avg 7.9

Application Program Interfaces (APIs) / Embedding

APIs are a set of routines, protocols, and tools for used for embedding one application in another

7.9
Avg 7.9
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Product Details

What is Zoho Analytics?

Zoho Analytics is a self-service BI and analytics platform that enables users to analyze their business data and create insightful reports and dashboards to drive informed decision-making. The recent launch of Zoho Analytics 5.0 adds a data preparation tool.

It helps users create and share reports with no IT help, and is presented as a fit for enterprises because it exceeds all their data cleaning and analytics requirements on a single platform.

Zoho Analytics and DataPrep can be purchased as individual apps to supplement other systems, or together as a complete, natively integrated platform. Individually, Analytics provides a broad range of analytics and reporting capabilities, while DataPrep provides all the tools necessary to streamline the data preparation process in a large organization.

About Zoho's comprehensive Analytics platform:

  • Zoho DataPrep: An augmented self-service data preparation and pipeline service . Connects, models, cleanses, transforms, and enriches data for analytics.

  • Upload any data: Securely upload spreadsheets and other tabular data (like CSV, TSV, XLS and HTML files), or add data directly using the spreadsheet-like interface.

  • Push data from any application: Push data from hosted or in-house (behind firewall) business applications and databases.

  • Analyze data visually: Visually analyze and build insightful reports and dashboards with a drag-and-drop interface.

  • Use a range of reporting components: Use a variety of charts, pivot tables and tabular view components to build reports and dashboards.

  • Analyze data collaboratively: Develop reports together with colleagues. Share with each other for better decision-making.

  • Embed reports anywhere: Embed reports and dashboards across websites, blogs and applications for wider consumption.

  • Query with SQL: Create powerful and flexible reports with SQL queries written in any database dialect/syntax.

  • Experience a highly secure platform: Zoho Analytics is governed by strong Zoho Security Practices, including support for a secure encrypted connection

  • Enhanced augmented analytics: Zia insights, conversational analytics, forecasting models, and what-if analysis.

Data stories: Create presentations through slideshows and portals

Zoho Analytics Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: Snapshot of External Data
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: ETL Capability
  • Supported: ETL Scheduler

Supported Data Sources Features

  • Supported: MS Excel Workbooks
  • Supported: Text Files (CSV, etc)
  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: Salesforce
  • Supported: Google Analytics

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Predictive modeling
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Predictive Analytics
  • Supported: Support for Machine Learning models

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Single Sign-On (SSO)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Application Program Interfaces (APIs) / Embedding Features

  • Supported: REST API
  • Supported: iFrames

Zoho Analytics Screenshots

Screenshot of Access reports from iPad and Android tablets.Screenshot of Embed reports in your intranet, business application, website or blog.Screenshot of Track your business key metrics with KPI charts.Screenshot of A dashboard with KPI widgets.Screenshot of Access reports from iPad and Android tablets.Screenshot of Share reports with colleagues and clients, with fine grained access control permissions applied.Screenshot of See how your data tables are related to each other.Screenshot of A dashboard with KPI widgets.Screenshot of Track your business key metrics with KPI charts.Screenshot of Blend data and create reports and dashboards from multiple data sources.Screenshot of Engage in colloquial conversations with Ask Zia, and get relevant reports as answers.Screenshot of Create beautiful presentations with Zoho Show by seamlessly embedding analytical insights.Screenshot of Zoho DataPrep is an AI-powered, self-service data preparation and cleansing software that helps cleanse, transform and enrich your data quality.Screenshot of Executive dashboards: KPIs at the top give you a bird's eye view of your organization's metricsScreenshot of Stunning dashboards: Choose from a range of visually appealing themes for your dashboard. Try any of the packaged themes available, or customize your own theme.

Zoho Analytics Videos

Zoho Analytics Overview
Case study: Aedgency
Overview of Zoho Analytics
Advanced Analytics for Salesforce CRM, powered by Zoho Analytics
Case study: Luxer One
Case study: Aedgency
Zoho Analytics customer testimonials

Zoho Analytics Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish, Spanish, Portuguese, French, German, Italian, Dutch, Japanese, Chinese, Japanese, Russian

Zoho Analytics Downloadables

Frequently Asked Questions

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.

Zoho Analytics starts at $50.

Tableau Cloud, Microsoft Power BI, and Sisense are common alternatives for Zoho Analytics.

Reviewers rate Multi-User Support (named login) highest, with a score of 8.9.

The most common users of Zoho Analytics are from Small Businesses (1-50 employees).

Zoho Analytics Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(290)

Attribute Ratings

Reviews

(1-25 of 115)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have really enjoyed using Zoho Analytics at our organization. What we really love about it is how easy it is to connect data sources of any time, and quickly build reports. Data connections are just a few clicks, and report building is truly drag-and-drop.

Being able to share the reports with others in our organization easily, as well as enabling automatic emails of the reports, is fantastic. Overall just a really great tool for us to stay smart on our business.
  • Report building
  • Connecting data sources
  • Sharing reports within our organization
  • Formula building could be easier
  • Formatting the charts could be a little easier
  • Organizing data and reports could be a little easier
It's really well suited for organizations with data from multiple sources, especially non-conventional ones like spreadsheets. It might be less appropriate for organizations with much more mature data infrastructures, but I am not sure, because that is not our organization.
Rafael Grandizoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In my organization, we have all our important data inside Zoho Analytics, and it is something that we keep growing every day. With all data in one place it is easier to generate reports and dashboards for all our business needs, and also analyze the performance of campaigns for our clients.
  • Charts and Reports.
  • Pivot Tables.
  • Dashboards.
  • Better UI for query tables.
  • Revision history (to revert alterations).
  • Backup system.
Zoho Analytics is well suited to create quick reports and dashboards for daily use, share with your team, or when you need to give a professional look at that presentation. With the data imported into Zoho Analytics, you can create dynamic charts to get quick insights and put them all together in a presentation or dashboard.
Arpit Jain | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Problem - data reporting was not synced across the org with multiple teams using ~100 tools. Zoho Analytics is able to plug into data of different systems and provide a better and a singular view of those different data sets.
  • Connecting to different systems
  • Dashboarding
  • Reporting views - pivots, csv, excel, SQL queries
  • Overlapping workspaces - currently only one workspace can be linked to an existing data source.
  • Emailing reports - there is a feature but Zoho emails don't land up in inbox.
Well suited for modern systems definitely, with open architectures which allow you to access data using APIs or the cloud. The more native a system is, the less likely it is that you would be able to connect it to Zoho Analytics.
February 27, 2024

Zoho or Uh-oh?

Score 5 out of 10
Vetted Review
Verified User
We use Zoho Reports to produce and visualize reports/data better than with what is built into Service Desk Plus. It offers a little more flexibility in the data that can be used and more options to display that information (charts and graphs).
  • Data Visualization.
  • Flexible data sources.
  • Somewhat friendly to use.
  • At least one subscription should be included with Service Desk Plus (at enterprise level). One thing that we have found with Zoho/ManageEngine is that everything seems to have 70% functionality. That additional 30% costs more.
I'm on the fence currently. There has been nothing (to me) truly spectacular with Zoho Reports to make me rant and rave about it to the first person to ask. It's a tool. The tool works well. Support is good. You will need to purchase it month to month or yearly.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zoho Analytics plays a major role in our organization like our database connected to Zoho Analytics for better analysis, for dashboarding, making graphs, and especially for writing queries on the database to analyze our data and make our decision based on the data. It will be covering our business problems like retention analysis, Training, and webinar data analysis, lead flow analysis, customer engagement, revenue analysis month on month and many more problems we have solved through this platform.
  • One Segment is a dashboard in Zoho Analytics which is the best part where you can just plug and play and your dashboards are ready on your database even if you share your dashboard through the external link which is the best part of Zoho Analytics you can even share your dashboard through your link to other people who is not part of your organization with the customized password so that they can access the dashboard and even you have the access that what you want to show on your dashboard to the other people.
  • The second segment is the data integration part where we have connected our databases through multiple platforms like Amazon Redshift, MoEngage, and many other platforms. Data integration is very easy you can connect on Zoho Analytics without finding any issues which I have faced in many other platforms during deployment but in the case of Zoho Analytics there is no such issue you can comfortably connect your database and leverage the features more appropriately.
  • The third segment is writing query within Zoho Analytics which is another great feature provided by Zoho on top of the above on your query you can make your dashboards, graphs, and pivots too for your further analysis which is a great part for us.
  • They restricts you while writing your SQL query more than 2 SQL sub query within inside them. So you can't able to use more than 2 sub query within the SQL query in Zoho Analytics.
  • More training videos could be provided for all the features inside them so that anybody can fully utilize the Zoho Analytics in a more proper way.
  • There is no shortcut keys you can use within the Zoho Analytics you have to use mouse and track pad to navigate your cursor which I feel they can improve this further.
Zoho Analytics is well suited for organization that wants to analyze business problems, track operational metrics, who wants to automate manual work they can fully leverage this platform which is made for this purpose only. Zoho Analytics fully automates your manual work you can schedule your analysis on your email so they will send you real-time analysis send you on your mail daily.
Score 10 out of 10
Vetted Review
Verified User
The scope of my use case with Zoho Analytics is very broad. We are aggregating data from over ten applications to evaluate and monitor various activities with the company.

A primary, core function of Zoho Analytics within our organization is our Guide Dashboards. These dashboards provide specific details as well as summaries of information that our frontline staff use to organize their time and efforts to serve customers. For example, open and urgent tasks they are responsible for are listed out for them each day. The dashboards also show summaries of how often they've met the SLA requirements on customer service requests.

Providing this real time information to our frontline workers has been critical for them to remain focused on the things that matter most. It has also been a critical tool for providing transparency into how well they are performing compared to the standards we have set for them.
  • Integrates with a wide variety of applications
  • Provides opportunities for creating custom metrics
  • Provides a user friendly environment wherein layers of analysis can be performed
  • Provides flexibility and custom options in the way data is summarized and aggregated
  • We've had trouble in the past with getting user permissions to work the way we expect them to
  • The restriction where you can only add 3 layers of SQL statements has been burdensome at times
  • We would love to see a synchronization frequency of every 1 hour. The 3 hour frequency works out ok though.
If you've got multiple applications to pull data from, Zoho Analytics is key. As soon as you get beyond hundreds, and into thousands of rows, I'd say you need a tool like Zoho Analytics. We've used it to analyze millions of rows and the engine seems to work well.

If you've been able to utilize Excel to create visualizations, you'll find Zoho Analytics to be much more user friendly, in my opinion.
Dr. ROOPESH RAO | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zoho analytics is an analyst's software or application which uses Business intelligence to give correct and appropriate insights into real life problems. Zoho analytics gives the best insights into different unique trends and fads. It gives user data visualization according to which the employee can plan customer strategy and marketing plans.
  • business intellenges
  • market insights
  • customer insights
  • data visualization
  • customer support
  • integration with different software
  • cusomisation
  • color scheme
  • design
Zoho Analytics is an excellent application which helps in creating meaningful data, with the help of data visualization, creations and structure. It gives insights into making the data wonderful. It provides unique structure of prestation and meaningful data that can be used to provide different insights int business. Business will definitely benefit from the analytics it provides.
Prasanna Kumar TR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Zoho Analytics help to visualize the complex data in the customized format according the our own use case, For example: in-order to help the page visits and keywords used to land to page, it helps identify and improve the tags for higher usage page and for less used pages, it helps to identify from the charts
  • Unique page visits
  • Less used pages
  • Popular keywords
  • Used to improve search
  • Lot of details on the same page, may be it can help to have minimal components
  • High infrastructure usage
There are many instance, where we need to identify the linked pages user has visited, we have used the data represented to analyze how the page patterns are looking at the dashboard level. It helps to customize require charts/graphs in the single page.

Zoho Analytics helps to build the custom dashboard in large scale environment
Gerardo Varillas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Zoho Analytics for ticketing and monitoring analysis. I have it integrated into ServiceDesk Plus On-Premise and OpManager too.

In the first case, I get all what we need to know regarding due dates, priorities and SLA tracking to ensure compliance with our end customers because we have the certifications for ISO 9000 and ISO 20000. Zoho Analytics lets us accomplish all our KPIs, preventing SLA violations. The ServiceDesk Plus dashboards and reports sections are a little bit limited because SDP is not a Business Intelligence, then we have more value from the Zoho Analytics dashboards and reports, they're more dynamic to navigate into data.

In the second case, we can get all the monitoring alerts to resume in a single place but for take decisions, not for the alert attention. We can see if there are some economic impact due to the device unavailability or some network interruption, then we can decide if that justifies a device replacement or maybe hire more staff to avoid these situations.
  • Native integration with ManageEngine's tools
  • Instant creation of dashboards from every table, URL or database you connect with
  • Dashboard sharing protected by password and expiration time
  • The data synchronization is not in real time, you need wait at least 2 hours for it
Zoho Analytics is awesome for budget, SLA and availability analysis, I wrote "analysis" not "monitoring" because is not a monitoring tool, all the unavailability detections were made for the monitoring tool (OpManager in my case) and after that, we can analyze the economic impact that they had to our business because of penalties.

Zoho Analytics is not so appropriate if you are looking for a tool that provides you the information in real-time because it needs to synchronize the data every X hours you set, the less is 2 hours.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Zoho Analytics as a great substitute for offline reports and data management in diaries. Through its digital interface we can track and monitor the data and add users to collaborate with team and customers. This also helped us to get a insight of our business working and loopholes where we can improve.
  • Detailed reports
  • Team management
  • Custom accounting and business management
  • Integration with other applications
  • User interface
  • Pricing
  • Customer support laungage
  • Data export
Overall Zoho ecosytem is all good for new age startups to start and manage the stuff online. Particularly for Zoho Analytics its a good platform for geting detailed insights and working of the company, and with its integrations with other Zoho and third part apps it make it more convenient to interact with customer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We were using Zoho Analytics along with connectors with HR, Project management, IT & helpdesk integration. We feed most of the day-to-day operations, project-related data, market, sales, and Payscale data for insights and visualizations. These insights help in better optimization and catering of resources at the organization and also gives the insights about the market condition.
  • Project management- Jira, sprit tools, Cloud software
  • IT HelpDesk- ticket management, support
  • HR Recruitment and management of applications, onboarding
  • Viewers are provided as "add-ons", this should be basic part of the package.
  • Activity logs of every events is important for audit purpose. it should have been provided with every version.
  • More generics and custom reports support. should be extensible
  • Better aspects of Mobile views, UI/UX in small devices.
  • Well suited for integration of different connectors
  • User experience and UI response are quite good comparatively in most cases.
  • Quick and faster setup of operations, and project management tools. Migration is also easy.
  • Analytics dashboard could be better in terms of update of new data.

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Zoho Analytics to build reports around data that is being captured in our electronic case management system. We generate reports and or dashboards to help further analyze how our programs are doing as well as how our clients are progressing. This includes demographic reports, clients served, # of touchpoints per client, as well as very specifics tied to each client.
  • Pull quantitatives from qualitative information.
  • Visualization of the data.
  • Allows for a good "read" of where your program is in terms of goals.
  • Drilling down within the data.
  • Using the data to then see the end user (client).
  • Modernization of visuals (dashboards).
Zoho Analytics (formerly Zoho Reports) is well suited for pulling reports for things just as demographics. Our organization also loves the ability to customize the reports to fit our everyday needs that may look different from other organizations. Some challenges include needing specific technical expertise to customize the reports.
Sathish Ranganadhan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This tool enables us to generate interactive dashboards, reports, and charts by connecting to various data sources, including databases, spreadsheets, cloud storage, and online applications. The simplicity of Zoho Analytics' drag-and-drop interface, which doesn't require any coding knowledge, is one of the top features of why we opted for this tool. For quick and simple report generation, it includes a selection of pre-built templates that are very resourceful. With Zoho Analytics we have been able to simply produce reports, dashboards, and visualizations without the need for technical expertise or programming abilities because of this tool's intuitive and user-friendly interface.

This platform has enabled us to obtain deeper insights and make better decisions by using the advanced analytics features provided by Zoho Analytics, such as predictive analytics and trend analysis which have been extremely valuable. With the white-labeling options provided by Zoho Analytics, our company has been able to brand the platform to fit our needs and give users a seamless experience.



  • Drive revenue growth
  • Create internal/operational efficiencies
  • Improve business process agility
  • Enhance decision making
  • quick TAT for change management
  • Service Support
  • Pricing
  • Product Roadmap
Since it is a cloud-based platform, there is no need to worry about infrastructure.
It doesn't require in-depth coding skills so implementing the changes is quick.
Can connect any data, sources, URLs and many more: you can import and create spreadsheets, CSV files, HTML, text files, charts, reports, pivot tables, etc
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I am handling the complete data and analytics department of the mid-size organization. Used to create reports, dashboards, and combine query tables which help organizations take business decisions. I didn't like it at all, too many restrictions in query, pivot, graph, etc in my opinion. And I couldn't find anything on Google, I had to go to their customer support, and ironically I didn't find anything there as well.
  • Integration with zoho apps
  • Formula column creation
  • Aggregate formulas
  • All over
  • Query table
  • Pivot
  • Filters
  • Everywhere
Too many restrictions in query, pivot, graph, etc in my opinion. And I couldn't find anything on Google, I had to go to their customer support, and ironically I didn't find anything there as well.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Zoho Analytics to grapple with data sets generated by our other software tools: accounting, CRM, sales engagement, and marketing. Often times these tools don't have very good analytic capabilities built in, so we export their data to Zoho Analytics for a more refined analysis. We have multiple users that need to access this data and we also need to distribute the analysis sets to our various client. Some of our data tables have rows > 10,000 records and relations to other tables so Excel is not an option at that point.
  • Graphically construct an analysis from multiple data tables
  • Granular user access controls to data tables and filters
  • Integrations both direct and via API with third party tools
  • Excellent integration with other Zoho apps like CRM and Books
  • Limited options to distribute reports. Would like to be able to distribute to S3, FTP, Zoho WorkDrive, and other destinations automatically.
  • The application is designed for GUI use, and while it does support writing SQL this feels awkward
  • Not as many formatting options for report output as I would like
In terms of value for the money, I think Zoho Analytics is very strong. If you are a small company that wants access to a powerful analysis platform, and need to support multiple users (either employees or clients) then Zoho Analytics is great. If you are using the Zoho One subscription then the value increases even more.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
All of the significant data in my company is stored in Zoho Analytics (earlier Zoho Reports), and it is something that is always on the increase. It is much simpler to create reports and interactive dashboards for all of our business needs and to evaluate the success of campaigns for our clients when all the data is consolidated in one location.
  • Attractive dashboards
  • Graphical representation (charts)
  • Helps in analysis
  • UI can be improved
  • Need an option to see history
One of the nicest features Zoho offers is its extensive data integration capacity. The main relational databases used by my company's technical divisions are connected to by Zoho Analytics. Aside from the fact that the Zoho analytics mobile app has fewer features than the computer version, I also find the mobile app to be unintuitive and there is a constant tendency for notifications to be delayed.
Abhideep Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We initially used Zoho CRM and then after the successful adoption of CRM, we also used the Zoho Analytics BI platform for Business Intelligence and Insights on Deals. We primarily use it for Sales and Lead Generation Insights and our use case is of simple to medium complexity. We use analytics to create some simple dashboards from our CRM data or data from other lead generation and prospect hunting channel.
  • It gives a single unified view everyday for our sales team to look at to track their progress and the progress of their peers in achieving the targets
  • It helps Account Executives to analyse their sales pipeline and find out the score for each deal and any high potential deal that is not getting enough attention
  • Some of our consultants have built very powerful stories on how and what impacts sales using storyboards and they are well understood by senior leadership
  • When compared to Tableau or PowerBI, I feel Zoho lacks the details on design, color palette, fonts, some advanced charts, etc. Tableau has somehow very new-age UI/UX
  • Some advanced AI techniques for customer segmentation (like clustering), etc. using standard algorithms like k-means etc. is not available or difficult to use
We had chosen Zoho Analytics as our preferred BI platform due to 2 main reasons:
1. We were already using Zoho CRM and Zoho Analytics integrates well with Zoho CRM and learning curve is not so steep
2. With the cloud version (SaaS), the implementation cost was almost negligible and any smart engineer can deploy it for the entire company (if company size is not huge)
3. It has all the features that we would need
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a Zoho One customer we use many Zoho apps, and use the native reports within each app. However, to gain deeper insights across our Zoho apps, we've integrated many of them within a workspace in Zoho Analytics to blend our Zoho data to analyze all aspects of our business.
  • Integration of data from our other Zoho apps.
  • Report types and KPI options to create insightful reports.
  • Packed with features for all business intelligence reporting.
  • The number of pre-built reports that are generated when a Zoho app integration is set-up is nice, but at the same same cumbersome in the fact that it forces you to scroll through many reports or use the search feature.
  • The sync with other Zoho apps is not real time.
  • The learning curve for me has been a bit steep, but for others this may not be the case. My background is not analytical or data related so I've had to learn with patience.
Zoho Analytics is well suited to blend data together from different Zoho apps. For example; we manage part of our business in Zoho CRM and another part within a Zoho Creator app, with both parts referencing the same customer. In Zoho Analytics we are able to combine data from each Zoho app to gain deeper insights about a customer.
Alyssa Storm | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
My organization has used Zoho Analytics to create custom analytics dashboards for digital marketing (importing data from Google, Facebook, LinkedIn, etc.) and time tracking (integrating with Zoho Projects). Zoho Analytics is accessed across my whole organization, but only the operations department sets up/manages dashboards due to the complexity of the platform.
  • Tons of customization options.
  • Sleek dashboard templates.
  • Integrates well with other Zoho products.
  • Difficult to use compared to other dashboard platforms.
  • API connections to non-Zoho sources are not reliable.
Zoho Analytics works well if you are looking to display data from other Zoho applications. My organization used Zoho Analytics to create custom reporting dashboards for time tracking data from Zoho Projects, and it was a great solution. If you’re looking to integrate data from a variety of external sources, you might want to look elsewhere. [In my opinion] Zoho Analytics is not worth the hassle, especially when you could set things up more easily with a tool like Google Data Studio, Tableau or TapClicks.
Michael Weisel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Different departments are using Zoho Reports for different tasks. It's been very helpful for us for testing purposes against our own APIs as well as for aggregating data from multiple sources. Our executives use it for heavy data analysis to help create models for both financial and forecasting purposes. Our technology department uses it more for testing.
  • Automation - The ability to pull in an API feed using a scheduled task makes it as easy as "set it and forget it".
  • Scalability and performance - We have never run into an issue with too much data, it always performs well.
  • Ease of use - The easy to use interface makes it usable for all levels of technological sense.
  • Wizards - It might be helpful to have some cookie cutter type wizards to help new (and less experienced) users get started quickly.
  • Tutorials and Help - One thing that I find is that some of my team who are not as tech savvy end up coming to us to ask questions as they can't seem to find answers to their questions easily.
If you are pulling data from an API, Zoho Reports has to be one of the easiest products to use. Following the quick directions, you can get up and running with pulling in and parsing data in no time. It's also very easy to take that data and then create an easily readable graphic interpretation of your data.
Score 10 out of 10
Vetted Review
Verified User
We use this to consolidate data between our admissions process and our SIS(student information system). It helps us to see the life cycle of our applicants and students and to gather real-time data. This product is used between data analytics and engineering to help further our goals and retain applicants and students.
  • Data consolidation.
  • Data manipulation.
  • Data visualization.
  • More visualization metrics.
  • More learning resources.
I think analytics and data can help in every scenario. Analytics can be really detailed so there might be times where it may not be as necessary as more simple products. If a company uses Zoho then adding Zoho Analytics will allow for greater ease of use than in comparison to Tableau.
Andrés Barrios Rubio | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The platform is ideal for the dissemination of the journalistic content we offer and allows us to set a social media strategy and structure an efficient programming mechanism to reach audiences in different sectors. It is ideal for supporting a 360º consumption strategy, facilitates the tactic of becoming visible on the screen devices of followers, and capturing the attention of new audiences.
  • Identificar públicos objetivos en cada zona geográfica.
  • Determine the hourly incidence to determine the best time of publication.
  • Identificar el alcance, comparing efectividad between digital plataformas.
  • Identification of networks mentioned in messages.
  • Adapt the same message for different social networks.
  • Do not restrict all features to testing.
It is suitable for time optimization, planning a whole strategy of presence and dissemination of content on specific days and times. Likewise, it is supremely adequate in the statistical topic that it throws for the analysis of the implemented strategy. You can improve on the theme of publications adapted to the particularities of each network, allow the message to be on screen, and move details of photos and particular accounts of each network.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Uploaded financial data files to create the financial dashboard. Goal was to give board members access to view financials.
  • Customized financial dashboard in real time
  • User friendly
  • Tech Support was wonderful
  • Virtual video training on how to use Zoho and all the features. I could not locate one
Real time board access during board meetings. Members could do what if financial statements on individual programs.
Score 10 out of 10
Vetted Review
Verified User
Zoho Analytics is really helpful in automating custom reports for my team and help me keep track of inventory, collection, billing and sales at my company on the regular basis. We have automated multiple custom reports and receive them over email everyday. Custom query builder is really intuitive and new reports can easily be created, scheduled and modified by using the conversational interface available. Mobile version of the app help me manage my reporting needs on the go. Overall, great experience. Must recommended for SME's who wants to run data driven operation within their company.
  • Custom report building
  • Conversation interface for building query
  • Easy scheduling of multiple reports over email
  • Easy edit of the standard reports available on books and inventory.
  • Custom report suggestion by industry business function - like e-commerce, BFSI specific reports
Custom report creation to track inventory, collection, billing, CRM and sales on the regular basis. Custom query builder is really intuitive and new reports can easily be created, scheduled and modified by using the conversational interface available. Mobile version of the app help me manage my reporting needs on the go. SME's and industry specific reporting would be a great feature to add.
Jaideep Tibrewala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Zoho Analytics is our go-to tool for all things BI. Whether is doing a live connection with our DBs on AWS, connecting with other Zoho services that we use, or pulling data from Google Big Query, Zoho Analytics makes it very easy for my team and me to bring in the data, complete our analysis and then create great visual dashboards with data drill-down capabilities. We use Zoho Analytics to measure all our key operational and transactional metrics as per our KPIs. We also use it to share reports with developers and key management, as per their security level.
  • Drag and drop creation of charts, pivot tables and dashboards
  • Connecting with multiple data sources with regular automatic data updates
  • Scheduled emails to send reports and dashboards to key stakeholders
  • Connecting data across Workspaces so as not to have to duplicate data
  • Ability to import data in Workspaces that have Live connections to DBs
  • Ability to write SQL queries in Workspaces that have Live connections to DBs
Zoho Analytics is great esp when you don't have an analytics person on your team and need to quickly build your own dashboards.
Zoho Analytics is not so well suited when you have data across different databases and need to connect them all through live connections.
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