Zoho Analytics

Zoho Analytics
Formerly Zoho Reports

Customer Verified
Top Rated
Score 8.4 out of 10
Top Rated
Zoho Analytics

Overview

What is Zoho Analytics?

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.
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Recent Reviews

Best bang for the buck by far.

10 out of 10
November 07, 2022
We use this to consolidate data between our admissions process and our SIS(student information system). It helps us to see the life cycle …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Report sharing and collaboration (107)
    8.3
    83%
  • Customizable dashboards (104)
    8.2
    82%
  • Drill-down analysis (102)
    8.0
    80%
  • Formatting capabilities (106)
    7.9
    79%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Basic

$30

Cloud
0.5M rows, 2 users

Professional

$30

On Premise
per user per month billed annually

Standard

$60

Cloud
1M rows, 5 users

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.zoho.com/reports/zohoreports…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8Avg 8.0

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8.1Avg 8.0

Report Output and Scheduling

Ability to schedule and manager report output.

8.7Avg 8.3

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

7.6Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

8.5Avg 8.5

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

7.8Avg 7.9

Application Program Interfaces (APIs) / Embedding

APIs are a set of routines, protocols, and tools for used for embedding one application in another

8.3Avg 7.9
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Product Details

What is Zoho Analytics?

Zoho Analytics is a self-service BI and analytics platform that enables users to analyze their business data and create insightful reports and dashboards to drive informed decision-making. The recent launch of Zoho Analytics 5.0 adds a data preparation tool.

It helps users create and share reports with no IT help, and is presented as a fit for enterprises because it exceeds all their data cleaning and analytics requirements on a single platform.

Zoho Analytics and DataPrep can be purchased as individual apps to supplement other systems, or together as a complete, natively integrated platform. Individually, Analytics provides a broad range of analytics and reporting capabilities, while DataPrep provides all the tools necessary to streamline the data preparation process in a large organization.

About Zoho's comprehensive Analytics platform:

  • Zoho DataPrep: An augmented self-service data preparation and pipeline service . Connects, models, cleanses, transforms, and enriches data for analytics.

  • Upload any data: Securely upload spreadsheets and other tabular data (like CSV, TSV, XLS and HTML files), or add data directly using the spreadsheet-like interface.

  • Push data from any application: Push data from hosted or in-house (behind firewall) business applications and databases.

  • Analyze data visually: Visually analyze and build insightful reports and dashboards with a drag-and-drop interface.

  • Use a range of reporting components: Use a variety of charts, pivot tables and tabular view components to build reports and dashboards.

  • Analyze data collaboratively: Develop reports together with colleagues. Share with each other for better decision-making.

  • Embed reports anywhere: Embed reports and dashboards across websites, blogs and applications for wider consumption.

  • Query with SQL: Create powerful and flexible reports with SQL queries written in any database dialect/syntax.

  • Experience a highly secure platform: Zoho Analytics is governed by strong Zoho Security Practices, including support for a secure encrypted connection

  • Enhanced augmented analytics: Zia insights, conversational analytics, forecasting models, and what-if analysis.

Data stories: Create presentations through slideshows and portals

Zoho Analytics Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: Snapshot of External Data
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: ETL Capability
  • Supported: ETL Scheduler

Supported Data Sources Features

  • Supported: MS Excel Workbooks
  • Supported: Text Files (CSV, etc)
  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: Salesforce
  • Supported: Google Analytics

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Predictive modeling
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Predictive Analytics
  • Supported: Support for Machine Learning models

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Single Sign-On (SSO)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Application Program Interfaces (APIs) / Embedding Features

  • Supported: REST API
  • Supported: iFrames

Zoho Analytics Screenshots

Screenshot of Access reports from iPad and Android tablets.Screenshot of Embed reports in your intranet, business application, website or blog.Screenshot of Track your business key metrics with KPI charts.Screenshot of A dashboard with KPI widgets.Screenshot of Access reports from iPad and Android tablets.Screenshot of Share reports with colleagues and clients, with fine grained access control permissions applied.Screenshot of See how your data tables are related to each other.Screenshot of A dashboard with KPI widgets.Screenshot of Track your business key metrics with KPI charts.Screenshot of Blend data and create reports and dashboards from multiple data sources.Screenshot of Engage in colloquial conversations with Ask Zia, and get relevant reports as answers.Screenshot of Create beautiful presentations with Zoho Show by seamlessly embedding analytical insights.Screenshot of Zoho DataPrep is an AI-powered, self-service data preparation and cleansing software that helps cleanse, transform and enrich your data quality.Screenshot of Executive dashboards: KPIs at the top give you a bird's eye view of your organization's metricsScreenshot of Stunning dashboards: Choose from a range of visually appealing themes for your dashboard. Try any of the packaged themes available, or customize your own theme.

Zoho Analytics Videos

Zoho Analytics Overview
Case study: Aedgency
Overview of Zoho Analytics
Advanced Analytics for Salesforce CRM, powered by Zoho Analytics
Case study: Luxer One
Case study: Aedgency
Zoho Analytics customer testimonials

Zoho Analytics Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android
Supported CountriesWorldwide
Supported LanguagesEnglish, Spanish, Portuguese, French, German, Italian, Dutch, Japanese, Chinese, Japanese, Russian

Zoho Analytics Downloadables

Frequently Asked Questions

Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.

Zoho Analytics starts at $50.

Tableau Cloud, Microsoft Power BI, and Sisense are common alternatives for Zoho Analytics.

Reviewers rate Report Delivery Scheduling and Multi-User Support (named login) highest, with a score of 8.8.

The most common users of Zoho Analytics are from Small Businesses (1-50 employees).

Zoho Analytics Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews

(1-25 of 108)
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Score 8 out of 10
Vetted Review
Verified User
We were using Zoho Analytics along with connectors with HR, Project management, IT & helpdesk integration. We feed most of the day-to-day operations, project-related data, market, sales, and Payscale data for insights and visualizations. These insights help in better optimization and catering of resources at the organization and also gives the insights about the market condition.
  • Project management- Jira, sprit tools, Cloud software
  • IT HelpDesk- ticket management, support
  • HR Recruitment and management of applications, onboarding
  • Viewers are provided as "add-ons", this should be basic part of the package.
  • Activity logs of every events is important for audit purpose. it should have been provided with every version.
  • More generics and custom reports support. should be extensible
  • Better aspects of Mobile views, UI/UX in small devices.
  • Well suited for integration of different connectors
  • User experience and UI response are quite good comparatively in most cases.
  • Quick and faster setup of operations, and project management tools. Migration is also easy.
  • Analytics dashboard could be better in terms of update of new data.

Zoho is quite good relatively, it has a faster response time for most cases, From UI/UX to integration of connectors, they are extendable. Low downtime. The accuracy of insights has been improved, and able to use pre-defined graphs and visualization tools/metrics easily. Custom report building is one of the interesting features, it helps in better reporting insights instead of canned templates and queries.
  • Easy to scale, and integrate different sources of modern data stores and formats.
  • Client APIs are also well-written and documented with multiple paradigm support.
  • Able to handle large skewed uneven datasets.
  • AI-based analytics needs improvement in analysis, there are much better tools and algorithms available.
Score 10 out of 10
Vetted Review
Verified User
Our organization uses Zoho Analytics to build reports around data that is being captured in our electronic case management system. We generate reports and or dashboards to help further analyze how our programs are doing as well as how our clients are progressing. This includes demographic reports, clients served, # of touchpoints per client, as well as very specifics tied to each client.
  • Pull quantitatives from qualitative information.
  • Visualization of the data.
  • Allows for a good "read" of where your program is in terms of goals.
  • Drilling down within the data.
  • Using the data to then see the end user (client).
  • Modernization of visuals (dashboards).
Zoho Analytics (formerly Zoho Reports) is well suited for pulling reports for things just as demographics. Our organization also loves the ability to customize the reports to fit our everyday needs that may look different from other organizations. Some challenges include needing specific technical expertise to customize the reports.
Overall, Zoho Analytics is allowing our organization to save on time and money. We are pulling real-time data that allows us to make informed decisions without guesstimating. We feel confident in our decisions and evaluations because we have the data to back it up through the reports of Zoho.
We have not had to work directly with the support of Zoho Analytics at this time. But quick questions we have had are entertained and communicated in a timely manner.
Sathish Ranganadhan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
This tool enables us to generate interactive dashboards, reports, and charts by connecting to various data sources, including databases, spreadsheets, cloud storage, and online applications. The simplicity of Zoho Analytics' drag-and-drop interface, which doesn't require any coding knowledge, is one of the top features of why we opted for this tool. For quick and simple report generation, it includes a selection of pre-built templates that are very resourceful. With Zoho Analytics we have been able to simply produce reports, dashboards, and visualizations without the need for technical expertise or programming abilities because of this tool's intuitive and user-friendly interface.

This platform has enabled us to obtain deeper insights and make better decisions by using the advanced analytics features provided by Zoho Analytics, such as predictive analytics and trend analysis which have been extremely valuable. With the white-labeling options provided by Zoho Analytics, our company has been able to brand the platform to fit our needs and give users a seamless experience.



  • Drive revenue growth
  • Create internal/operational efficiencies
  • Improve business process agility
  • Enhance decision making
  • quick TAT for change management
  • Service Support
  • Pricing
  • Product Roadmap
Since it is a cloud-based platform, there is no need to worry about infrastructure.
It doesn't require in-depth coding skills so implementing the changes is quick.
Can connect any data, sources, URLs and many more: you can import and create spreadsheets, CSV files, HTML, text files, charts, reports, pivot tables, etc
Zoho Analytics solves the problem of data requirements for business community.
It integrates with multiple data connections like SQL, Oracle, and Spreadsheet etc.,
Score 6 out of 10
Vetted Review
Verified User
I am handling the complete data and analytics department of the mid-size organization. Used to create reports, dashboards, and combine query tables which help organizations take business decisions. I didn't like it at all, too many restrictions in query, pivot, graph, etc in my opinion. And I couldn't find anything on Google, I had to go to their customer support, and ironically I didn't find anything there as well.
  • Integration with zoho apps
  • Formula column creation
  • Aggregate formulas
  • All over
  • Query table
  • Pivot
  • Filters
  • Everywhere
Too many restrictions in query, pivot, graph, etc in my opinion. And I couldn't find anything on Google, I had to go to their customer support, and ironically I didn't find anything there as well.
As I mentioned not at all useful for the expert level in my opinion. Too many limitations and restrictions comparing what other tools are offered in the market in my experience.
In my opinion: Not able to handle large data, too much load time, can't create many queries, and takes time to load dashboards.
In my experience, no solution at all, and time-consuming. they took days to answer which is not possible (negative).
Score 9 out of 10
Vetted Review
Verified User
We use Zoho Analytics to grapple with data sets generated by our other software tools: accounting, CRM, sales engagement, and marketing. Often times these tools don't have very good analytic capabilities built in, so we export their data to Zoho Analytics for a more refined analysis. We have multiple users that need to access this data and we also need to distribute the analysis sets to our various client. Some of our data tables have rows > 10,000 records and relations to other tables so Excel is not an option at that point.
  • Graphically construct an analysis from multiple data tables
  • Granular user access controls to data tables and filters
  • Integrations both direct and via API with third party tools
  • Excellent integration with other Zoho apps like CRM and Books
  • Limited options to distribute reports. Would like to be able to distribute to S3, FTP, Zoho WorkDrive, and other destinations automatically.
  • The application is designed for GUI use, and while it does support writing SQL this feels awkward
  • Not as many formatting options for report output as I would like
In terms of value for the money, I think Zoho Analytics is very strong. If you are a small company that wants access to a powerful analysis platform, and need to support multiple users (either employees or clients) then Zoho Analytics is great. If you are using the Zoho One subscription then the value increases even more.
The GUI and interface allow you to get started very quickly without having to learn much about how it operates. The application is built for GUI users - people who don't want or need access to the raw SQL queries. If you are an SQL person, then you may find it convenient to set up queries in SQL and then give your end users/viewers interactive filters.
I have used data tables with 10s of thousands of rows. In the age of big data, this is small but it's big for me. I haven't seen issues with the platform as I've increased the number of rows over time so it's hard to say what the upper limits would be.
Score 9 out of 10
Vetted Review
Verified User
All of the significant data in my company is stored in Zoho Analytics (earlier Zoho Reports), and it is something that is always on the increase. It is much simpler to create reports and interactive dashboards for all of our business needs and to evaluate the success of campaigns for our clients when all the data is consolidated in one location.
  • Attractive dashboards
  • Graphical representation (charts)
  • Helps in analysis
  • UI can be improved
  • Need an option to see history
One of the nicest features Zoho offers is its extensive data integration capacity. The main relational databases used by my company's technical divisions are connected to by Zoho Analytics. Aside from the fact that the Zoho analytics mobile app has fewer features than the computer version, I also find the mobile app to be unintuitive and there is a constant tendency for notifications to be delayed.
Almost any source can be used to compile data using Zoho Analytics. With the help of my team, we have successfully integrated Zoho analytics with specialized in-house applications, cloud-based relational databases (including NoSQL databases), and essential business tools like Mailchimp, Google Analytics, SurveyMonkey, Twitter Ads, and others of its likes.
Zoho Analytics performs just as stated in its description. To meet their needs, a novice can design straightforward reports and dashboards. Users who work for larger companies or organisations, or who have access to a lot of data from various sources, may easily combine that data with Zoho Analytics to build more unique reports and dashboards and share them with their employees.
Abhideep Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We initially used Zoho CRM and then after the successful adoption of CRM, we also used the Zoho Analytics BI platform for Business Intelligence and Insights on Deals. We primarily use it for Sales and Lead Generation Insights and our use case is of simple to medium complexity. We use analytics to create some simple dashboards from our CRM data or data from other lead generation and prospect hunting channel.
  • It gives a single unified view everyday for our sales team to look at to track their progress and the progress of their peers in achieving the targets
  • It helps Account Executives to analyse their sales pipeline and find out the score for each deal and any high potential deal that is not getting enough attention
  • Some of our consultants have built very powerful stories on how and what impacts sales using storyboards and they are well understood by senior leadership
  • When compared to Tableau or PowerBI, I feel Zoho lacks the details on design, color palette, fonts, some advanced charts, etc. Tableau has somehow very new-age UI/UX
  • Some advanced AI techniques for customer segmentation (like clustering), etc. using standard algorithms like k-means etc. is not available or difficult to use
We had chosen Zoho Analytics as our preferred BI platform due to 2 main reasons:
1. We were already using Zoho CRM and Zoho Analytics integrates well with Zoho CRM and learning curve is not so steep
2. With the cloud version (SaaS), the implementation cost was almost negligible and any smart engineer can deploy it for the entire company (if company size is not huge)
3. It has all the features that we would need
I would rate Zoho as one of the easiest BI tools I have used. Most of the visualization is drag and drop and very intuitive. But Zoho Analytics lacks a larger community of users like Tableau and PowerBI so for small issues I have to reach out to Zoho support.
And although the support is good, but it sometimes becomes difficult for us to explain our complex use case in detail to them and they reach out internally to SMEs to resolve this.
Otherwise there is a lot of automation, auto-scheduling of reports, very good storyboarding capabilities, good collaboration, and security with multiple user access levels
Since my company is into B2B sales, we have used dataset which are not very large (typically dataset would be 10000 rows) and Zoho works fantastic with small datasets. Data ingestion and transformation is smooth too. I have not used any AI based statistical analysis and I am also not aware if Zoho uses AI techniques.
Rafael Grandizoli | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
In my organization, we have all our important data inside Zoho Analytics, and it is something that we keep growing every day. With all data in one place it is easier to generate reports and dashboards for all our business needs, and also analyze the performance of campaigns for our clients.
  • Charts and Reports.
  • Pivot Tables.
  • Dashboards.
  • Better UI for query tables.
  • Revision history (to revert alterations).
  • Backup system.
Zoho Analytics is well suited to create quick reports and dashboards for daily use, share with your team, or when you need to give a professional look at that presentation. With the data imported into Zoho Analytics, you can create dynamic charts to get quick insights and put them all together in a presentation or dashboard.
Zoho Analytics is very easy to use. People with 'Excel' skills have a very short learning curve until start to use it to create their own reports and data visualizations. Also, for more tech-skilled people it is possible to create mode detailed data manipulations using SQL, and also visual customize your charts and dashboards, giving the visual look from the company.
Regarding working with large datasets Zoho Analytics can do very well, since there are multiple ways to connect to your data, from simple databases to large data warehouses. You can also create extractions and data manipulation with custom queries in SQL directly in the Zoho Analytics import process, without the need to ask the IT team to create a custom view in your DW just for you.
Score 10 out of 10
Vetted Review
Verified User
As a Zoho One customer we use many Zoho apps, and use the native reports within each app. However, to gain deeper insights across our Zoho apps, we've integrated many of them within a workspace in Zoho Analytics to blend our Zoho data to analyze all aspects of our business.
  • Integration of data from our other Zoho apps.
  • Report types and KPI options to create insightful reports.
  • Packed with features for all business intelligence reporting.
  • The number of pre-built reports that are generated when a Zoho app integration is set-up is nice, but at the same same cumbersome in the fact that it forces you to scroll through many reports or use the search feature.
  • The sync with other Zoho apps is not real time.
  • The learning curve for me has been a bit steep, but for others this may not be the case. My background is not analytical or data related so I've had to learn with patience.
Zoho Analytics is well suited to blend data together from different Zoho apps. For example; we manage part of our business in Zoho CRM and another part within a Zoho Creator app, with both parts referencing the same customer. In Zoho Analytics we are able to combine data from each Zoho app to gain deeper insights about a customer.
The Zoho platform has provided us with a great set of cloud based tools to manage our business, and Zoho Analytics is a crucial tool to bring all our Zoho data together! As I continue to use Zoho Analytics I am confident I will learn it more which will position me to provide deeper insights for our executive team.
Because it does exactly what your description says. A beginner can create simple and basic reports and dashboards to satisfy their requirements. A user within a larger organizations or enterprise, or a user with a lot of data coming from a lot of sources, can also easily integrate all of it with Zoho Analytics to create more custom reports and dashboards and share them with their teams.
The support team has been fantastic! I've worked mainly with the same customer support rep and her knowledge of Zoho Analytics and willingness to assist me has been superb. The Zoho Analytics support team get an A+ rating from me!
Arpit Jain | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Problem - data reporting was not synced across the org with multiple teams using ~100 tools. Zoho Analytics is able to plug into data of different systems and provide a better and a singular view of those different data sets.
  • Connecting to different systems
  • Dashboarding
  • Reporting views - pivots, csv, excel, SQL queries
  • Overlapping workspaces - currently only one workspace can be linked to an existing data source.
  • Emailing reports - there is a feature but Zoho emails don't land up in inbox.
Well suited for modern systems definitely, with open architectures which allow you to access data using APIs or the cloud. The more native a system is, the less likely it is that you would be able to connect it to Zoho Analytics.
Easy, definitely. I did not use any analytics tool except excel before this. And especially with the pivot type interface, this becomes very easy to generate views that would otherwise be done on Excel.
Not used statistical analysis, but definitely. The product is able to take in large data sets and give out reasonable information.
Alyssa Storm | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
My organization has used Zoho Analytics to create custom analytics dashboards for digital marketing (importing data from Google, Facebook, LinkedIn, etc.) and time tracking (integrating with Zoho Projects). Zoho Analytics is accessed across my whole organization, but only the operations department sets up/manages dashboards due to the complexity of the platform.
  • Tons of customization options.
  • Sleek dashboard templates.
  • Integrates well with other Zoho products.
  • Difficult to use compared to other dashboard platforms.
  • API connections to non-Zoho sources are not reliable.
Zoho Analytics works well if you are looking to display data from other Zoho applications. My organization used Zoho Analytics to create custom reporting dashboards for time tracking data from Zoho Projects, and it was a great solution. If you’re looking to integrate data from a variety of external sources, you might want to look elsewhere. [In my opinion] Zoho Analytics is not worth the hassle, especially when you could set things up more easily with a tool like Google Data Studio, Tableau or TapClicks.
Difficult to use if you’re integrating data from a variety of sources. Other dashboard solutions have far easier setups, and API connections are more reliable.
Zoho Analytics does not have reliable enough integrations with third-party platforms to be an effective scalable solution. Integrations often break, making maintenance more difficult than it needs to be. The system also lags when too many data sources are added.
[In my experience] support often doesn’t understand the questions they’re being asked, making it difficult to accomplish anything.
Michael Weisel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Different departments are using Zoho Reports for different tasks. It's been very helpful for us for testing purposes against our own APIs as well as for aggregating data from multiple sources. Our executives use it for heavy data analysis to help create models for both financial and forecasting purposes. Our technology department uses it more for testing.
  • Automation - The ability to pull in an API feed using a scheduled task makes it as easy as "set it and forget it".
  • Scalability and performance - We have never run into an issue with too much data, it always performs well.
  • Ease of use - The easy to use interface makes it usable for all levels of technological sense.
  • Wizards - It might be helpful to have some cookie cutter type wizards to help new (and less experienced) users get started quickly.
  • Tutorials and Help - One thing that I find is that some of my team who are not as tech savvy end up coming to us to ask questions as they can't seem to find answers to their questions easily.
If you are pulling data from an API, Zoho Reports has to be one of the easiest products to use. Following the quick directions, you can get up and running with pulling in and parsing data in no time. It's also very easy to take that data and then create an easily readable graphic interpretation of your data.
You definitely have to be tech/data savvy to setup more complex reporting. However for basic reporting it's super easy. Setting up data synchronization is very straight forward for most systems and once it's setup it runs without issue. The system itself has an easy to use and understand UI although the main dashboard is a little dated. It could use some newer functionality like drag and drop for the Explorer view
We've used Zoho Analytics for many years and it has continued to grow with us scaling with no issues. We started with one department and now use it across all of our departments and the whole company. Each department manages their own data and we've never had any issues with syncing large amounts of data daily.
Score 10 out of 10
Vetted Review
Verified User
We use this to consolidate data between our admissions process and our SIS(student information system). It helps us to see the life cycle of our applicants and students and to gather real-time data. This product is used between data analytics and engineering to help further our goals and retain applicants and students.
  • Data consolidation.
  • Data manipulation.
  • Data visualization.
  • More visualization metrics.
  • More learning resources.
I think analytics and data can help in every scenario. Analytics can be really detailed so there might be times where it may not be as necessary as more simple products. If a company uses Zoho then adding Zoho Analytics will allow for greater ease of use than in comparison to Tableau.
I am not a data coordinator or analyst and so it was really easy to use even form me.
It is as scalable as you need it to be, all of zoho's products are that way.
Andrés Barrios Rubio | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The platform is ideal for the dissemination of the journalistic content we offer and allows us to set a social media strategy and structure an efficient programming mechanism to reach audiences in different sectors. It is ideal for supporting a 360º consumption strategy, facilitates the tactic of becoming visible on the screen devices of followers, and capturing the attention of new audiences.
  • Identificar públicos objetivos en cada zona geográfica.
  • Determine the hourly incidence to determine the best time of publication.
  • Identificar el alcance, comparing efectividad between digital plataformas.
  • Identification of networks mentioned in messages.
  • Adapt the same message for different social networks.
  • Do not restrict all features to testing.
It is suitable for time optimization, planning a whole strategy of presence and dissemination of content on specific days and times. Likewise, it is supremely adequate in the statistical topic that it throws for the analysis of the implemented strategy. You can improve on the theme of publications adapted to the particularities of each network, allow the message to be on screen, and move details of photos and particular accounts of each network.
It seems to me that it is intuitive. However, it would be opportune to set training phases for those who are approaching a tool like this for the first time. It is clear that the platform throws data that, if they are combined, can be exploited according to their business objective. It would be key to be able to compare figures of competitors, standards and basic elements of the movement in social networks.
I have not really had problems with the operation of the platform; when I accessed it, I managed to do the work in the ideal times. The statistical development responds very quickly to the user’s requirements, and it is easy to extract the data to make the particular combinations that interest the industry.
Score 8 out of 10
Vetted Review
Verified User
Uploaded financial data files to create the financial dashboard. Goal was to give board members access to view financials.
  • Customized financial dashboard in real time
  • User friendly
  • Tech Support was wonderful
  • Virtual video training on how to use Zoho and all the features. I could not locate one
Real time board access during board meetings. Members could do what if financial statements on individual programs.
I needed support to help upload my financial files before I could generate custom reports
Our data files were not large, so we limited the company use to financial dashboard viewing and financial statements
Score 10 out of 10
Vetted Review
Verified User
Zoho Analytics is really helpful in automating custom reports for my team and help me keep track of inventory, collection, billing and sales at my company on the regular basis. We have automated multiple custom reports and receive them over email everyday. Custom query builder is really intuitive and new reports can easily be created, scheduled and modified by using the conversational interface available. Mobile version of the app help me manage my reporting needs on the go. Overall, great experience. Must recommended for SME's who wants to run data driven operation within their company.
  • Custom report building
  • Conversation interface for building query
  • Easy scheduling of multiple reports over email
  • Easy edit of the standard reports available on books and inventory.
  • Custom report suggestion by industry business function - like e-commerce, BFSI specific reports
Custom report creation to track inventory, collection, billing, CRM and sales on the regular basis. Custom query builder is really intuitive and new reports can easily be created, scheduled and modified by using the conversational interface available. Mobile version of the app help me manage my reporting needs on the go. SME's and industry specific reporting would be a great feature to add.
Zoho Analytics is an amazing tools for the SME who are starting out and want to keep tight grip on their operation using data. Scheduled custom report, helped in better tracking of various business lines. Helps in preventing loss and reduce time of operation. Data driven decision help us manage demand forecast and improve collection from the market. Must have product for data driven decision making.
Data from various sources can be integrated and custom report can easily be created on the go. You can create custom report by connecting data from CRM, Inventory, books and other products to have better insight into your company’s operation. Managing large set of data like traditional business on Excel is almost impossible. That just makes your decision taking capability slow. This is must-have product if you are looking to scale your operation and empower your team with analytics.
Jaideep Tibrewala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zoho Analytics is our go-to tool for all things BI. Whether is doing a live connection with our DBs on AWS, connecting with other Zoho services that we use, or pulling data from Google Big Query, Zoho Analytics makes it very easy for my team and me to bring in the data, complete our analysis and then create great visual dashboards with data drill-down capabilities. We use Zoho Analytics to measure all our key operational and transactional metrics as per our KPIs. We also use it to share reports with developers and key management, as per their security level.
  • Drag and drop creation of charts, pivot tables and dashboards
  • Connecting with multiple data sources with regular automatic data updates
  • Scheduled emails to send reports and dashboards to key stakeholders
  • Connecting data across Workspaces so as not to have to duplicate data
  • Ability to import data in Workspaces that have Live connections to DBs
  • Ability to write SQL queries in Workspaces that have Live connections to DBs
Zoho Analytics is great esp when you don't have an analytics person on your team and need to quickly build your own dashboards.
Zoho Analytics is not so well suited when you have data across different databases and need to connect them all through live connections.
Zoho Analytics has drag and drop capabilities which make it versatile for report and dashboard creation. The easy with which these can be created is unparalleled.
I don't use the AI capabilities yet, but the workspaces perform as well if there are 1K rows of data or 100K rows of data across tables in a workspace.
Shouvik Chatterjee | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
With Zoho Analytics, we are able to connect all our analytics data like social media handles, Google Analytics, and Google Search Console, and we are able to see that from one single dashboard. It helped us to see the bigger picture (visualization) in one place, and also it's easy to manage. Business decisions like where we stand, respect for other companies, the statistics we can improve upon, and reports to show our c-suite so they can get a picture of their business and how it is performing. It is helping us to feed data from different sources and also helping us to keep them handy in a central place. It also helps us to use that data to present someone (reporting) thanks to its awesome visuals.
  • API
  • Data Visualization
  • Reporting
  • More Templates.
  • More APIS.
It will be awesome if it is able to show us some competitor landscapes so as a company, people can understand what they should work on. Based on the data, it's pretty obvious if we make the right decisions, we can accelerate the weak points; based on the data sources if we can suggest the business pain points that a company can focus on.
I have used better analytic software; it has a lot to improve, starting from the UX. From the usage POV, I personally think, based on the functionality, it is pretty neat. But from a UX perspective, it can improve a lot. Also, it can add a lot of new functionality and also feature its capabilities at the top.
They are on the absolute right path; just improve the quality of the product, provide better customer support and UX, that's all. The functionality of their tools is top-notch. Nothing to complain about, to be honest. For the scalability thing, if the customer gets better support and the right price, boom, you are perfect from a business perspective.
Juliana Acevedo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Zoho Analytics to study different types of data and turn them into easy to understand analytics, which are very customizable and comprehensible. Zoho Analytics allows us to import data from any type of service into the platform and it has been a great ally at helping us understand our marketing and sales data, making it more intuitive for us because we are able to create reports and insights in a few clicks and automatically turn it into different charts or pivot tables which can help us view our data in a more simple and fragmented way. I think that this software covers a great range of data and the process is very automated, and we have been able to save a lot of time using this analytics service because it produces reports in a short time and we have been able to take smarter decisions in different marketing-related projects and create a smart business budget that works well.
  • The wide range of charts available to analyze the data makes this software very attractive and intuitive.
  • It has the ability to collaborate with other team members inside the software and it helps take more insightful decisions around different reports.
  • Zoho Analytics has a lot of variety when it comes to supported files type. I can import different data in different file type and I know that it will be supported by Zoho.
  • The smart assistant tool has been very helpful in generating many reports automatically when needed and it has also been of great help when it comes to forecasting.
  • It definitely has a steep learning curve and it can be quite overwhelming, especially with the lack of proper support and tutorials on how to use the features to get the right results.
  • I would like to see more code-free features because some of the tools require some level of coding experience which makes the experience difficult.
  • There is not much customization available for the query tables.
I think that Zoho Analytics provides a great service for its price as it contains many templates that one can use to analyze big amounts of data. I feel like this software is a great option to visualize data in a simpler way and it helps you have a more in-depth understanding of your data by breaking it down into these visually stunning insights and dashboards, and if you use other Zoho tools, I think that it becomes very beneficial to add Zoho Analytics to your plan because it makes the process easier and more convenient.
I think that Zoho Analytics is a very difficult software to use and it does take a longer time to get used to compared to any other software. It does not include proper support or any in-depth guides that can help the user feel more welcomed in the software, and I believe that this is a major thing that they have to improve over time.
As our business grows progressively, we have been able to work with larger data sets with Zoho Analytics, and it has provided the right tools to do so, merging tables and duplicating different reports when needed, as well as customizing the reports with different data but maintaining the template. I think that this is a great feature that saves time.
Score 8 out of 10
Vetted Review
Verified User
We review our key performance indicators within the Zoho Analytics space. We currently use data from both Zoho & outside sources.
  • Flexible
  • Ease of use compared to other data visualization tools.
  • Allows further access to the current Zoho Suite.
  • Doesn't push back into Zoho modules.
  • Visualization options are limited compared to competitors.
  • ETL options aren't as advanced as competitors (Power BI for example).
If you are a Zoho One customer, Zoho Analytics is a very cost-effective solution to compile core metrics. For someone working outside of the Zoho Suite, there are other options such as Microsoft PowerBI that provide a more robust overall experience.
Generally pretty simple user interface. Once you get past the initial learning curve of understanding your Zoho Data, making simple canned reports, or modifying pre-built reports is quite simple.
We have yet to find an outside dataset that doesn't integrate within Zoho Analytics. We are a largely AWS shop and it integrates with the database sets that we use.
Score 7 out of 10
Vetted Review
Verified User
Zoho Analytics has allowed my team to tap into the data of our Service Desk Plus Cloud environment to build our metrics dashboards, in order to review resource utilization. Unfortunately, the box KPIs Service Desk Plus Cloud offers were limiting our scope of this analysis. It was a seamless process to test out and enable Zoho Analytics in our environment. I look forward to new features and the incorporation of Zoho Survey into the built-in data sources.
  • easy report scheduling
  • normalizing data
  • visual representations
  • integration into Zoho Survey
  • additional Service Desk Plus Cloud attributes
  • calculated fields
Zoho Analytics has given us the ability to access data from our instance of Service Desk Plus Cloud that ManageEngine does not provide from their out-of-the-box reporting feature. This information is essential to managing our support teams that work within the Service Desk Plus Cloud system. Although it does not expose all data points from the application and building calculated data points can be quite cumbersome.
The application is not very intuitive upon entry. It would be helpful if ManageEngine provided more training opportunities for customers that are using Zoho Analytics specifically in conjunction with Service Desk Plus Cloud in order to get the most out of their subscription. The training currently offered only gives examples for a small sample set data loads.
Zoho Analytics is very responsive when working and building reports.
John Sheldon II | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our business is a marketing, sales, operations, and installation business. We have 11 departments and all need to share data to create a single source of truth. We had data in Zoho CRM for our marketing and sales teams, and we also had data in Zoho Projects for our Operations and Installations team. By utilizing Zoho Analytics we were able to merge the data together into a single platform by using data syncing. With all the information contained within Analytics, we are able to report and visualize the front and back halves of the business model. Doing so allows us to gain deep insights into all the milestones of a customer's journey. We have been able to make smarter business decisions as a result of the information Zoho Analytics has provided which has to lead to our company making the INC 5000 list 2 years in a row.
  • Allowing various types of data visualizations
  • Creating reports and dashboards that can be easily shared and accessible online
  • Deliver scheduled reports via email to various email groups
  • Sync with 3rd party software, such as Google Drive, to pull in data tables
  • With so many folders in Reports, it would be nice to have a collapse all folders option
  • A trouble tickets tracker would be helpful to keep up with various case numbers in a central place
  • The support can be difficult to get a hold of at times for real time assistance
Well Suited:- Visualizing data into dashboards - Delivering reports to end-users at a pre-scheduled time, such as the end of day reports- Creating slideshows for TV displays Not Suited:- Real-time data updates (earliest automated sync is 3 hours, unless otherwise manually fetched)- Editing source data from integrated tables as it mainly displays data that is provided from external sources
Out of the box, there are many things a user can do with little to no experience. There are also AI enhancements to assist in uncovering insights. Where things can get more complex are the various settings that reports and tables can have which are not as obvious to the undertrained eye. Fortunately, there are webinars and a whole digital library of learning videos to assist with upskilling and assisting.
Extremely easy to replicate reports, and duplicate dashboards to ensure time savings and efficiency by replicating similar tables. The integrations allow for multiple third-party sources to sync with the software and allow for interactions that visualize the data. The data is stored in the cloud and has millions of rows of storage available to grow and evolve as needed.
John Carter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Zoho Analytics primarily to query data for Zoho Desk and do reports that fall outside of the built-in Zoho Desk reporting. We have been recently utilizing it to do more complex charts showing the types of helpdesk calls that we are getting and to break down the top problems to submit to the product managers.
  • The built in AI (Zia) can often give you a quick report just by using English words.
  • The ability to include data sources from multiple silos helps produce reports with the big picture
  • Default reports/dashboards give a wide range of information without having to customize.
  • I am confused about some of the filtering dropdowns and why almost duplicate reports act differently for the filters.
  • The publishing of reports seems a little confusing in the area of allowing access if you are authenticated to the Zoho Desk.
If you use other Zoho products, Analytics is a must to get as much data out of those systems. While they have built-in reports, they have some limitations on the number of records you can export and such. Analytics removes those barriers. We have not attempted to pull in any non-Zoho databases so I am not sure how well that works yet.
It is sometimes hard to judge the ease of use of products like this because to make them great they tend to have to be complex. However, they have done a great job in my mind of allowing users of various skill levels an easy way to report/chart their data.
I have been very surprised at how close an AI-generated graph/report is by just using English words. I have used this numerous times to get started and then tweak it after that fact.
Luis Alcalá | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are using Zoho Analytics to collect data and analytics from our company, as well as other companies, to know how the market is doing in real-time. What I like most about this software is the live connection of external data and pixel reports and its customizable dashboards, to tailor it to our brand.
  • This software allows us to print the report in pdf format, which makes it easy for us to view and share the reports with clients and partners, without problems and file incompatibility.
  • It also allows uploading files from various sources such as Excel, Oracle, text files such as CSV, HTML, etc., as well as receiving and sending data from the cloud or local database, for the creation of reports.
  • It allows for the publication of the reports made on the company's website, blogs, and applications so that everyone can be informed of the data and analysis.
  • Can be intimidating software, especially for people who don't have a lot of coding knowledge, so it takes some time to learn.
  • I would like to see more help desk support or instructional tutorials to better guide us in the use of the software.
  • I would also like them to present templates to create reports more automatically and quickly.
We highly recommend this software, because it has helped us a lot to grow the company and make the right decisions, based on the data obtained and the accurate reports that the software allows us to make. It will be of great help to companies of all sizes, as it will help them to grow much more.
Publication of reports on websites, blogs, and applications, for greater dissemination of important company information. Allows uploading files and data tables of different formats such as Excel sheets, text files such as CSV, Oracle, and more.
Allows you to schedule the delivery of reports, on a specific date and time, automatically.
Score 9 out of 10
Vetted Review
Verified User
It is widely used for data visualization purposes but we have generated data tables as well. The graphical user interface (GUI) helps in creating both tables and dashboards very easy and simple. The AI engine also helpful which creates a structure of the dashboard in a minute obviously the entire skeleton cannot be used as it is but one can always modify those to suit fit the requirement.
  • Dashboards
  • Data tables
  • Merging files
  • Validation
  • Limitation on data refresh frequency
  • Challenges in merging data sets
  • When the data gets refresh regularly, adding manual entries becomes challenging
Best suited for the dashboard creation but other tasks such as validation and report generation sometimes become tricky.
Overall user experience is great as even if you don't have programming knowledge or not aware of syntaxes you can still develop dashboards with the help of GUI
Didn't use this feature as merging data sets and uploading data sets are little tricky. Sometime the column format data doesn't get recognised especially in case of date field and the data doesn't get inported
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