Overall Ustream is a solid easy-to-use streaming service

IBM Cloud Video (Ustream) is used by the marketing department in our organization for 2 purposes. The first was to broadcast educational webinars in support of marketing efforts for our brands. We used UStream as our streaming platform and linked viewers (customers) to it from landing pages and emails. The second way we use UStream is for training purposes within our marketing and sales organization. We have sales representatives across the country. Sharing video training via Ustream allows us to bring the entire team (marketing and sales) up to speed on new products at the same time without the expense and delay of a formal sales meeting where we have to fly people in and host them overnight.

Provide educational content for major brand launches and social media marketing. Increased communication on and understanding of new products by our sales staff leading to higher stocking rates at dealers.