represents a significant advance compared to previous versions
Overall Satisfaction with IBM Cognos Analytics
It has allowed me to create interactive reports and dashboards that convert complex data into intuitive visualizations. This has helped me quickly understand trends and patterns in the data, facilitating my work within the organization.It has helped me measure and analyze the performance of different departments, products, or campaigns, highlighting the best areas of work and unleashing their potential.It reduces the time and effort required for manual reporting, allowing me to focus on analysis rather than data collection.
Pros
- It allows you to connect and combine data from different sources, providing a holistic view of the organization.
- It can help me predict future trends and consumer behaviors with artificial intelligence, allowing our organization to anticipate changes in the market.
Cons
- IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
- Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
- It can be integrated with other web analytics platforms to measure traffic, helping me reduce wait times.
- It allows the company to adjust by improving the customer experience, providing better quality and increasing investment.
Automation is the best as it's incredible when it comes to reporting, saving marketing teams time and resources and ensuring we always have access to up-to-date information.providing the marketing team and the area with a wide range of tools for data collection and analysis
Artificial intelligence now incorporates AI capabilities that allow customers to perform active analysis, discover patterns, and obtain automated recommendations for data visualizations and analysis.These enhanced visualization tools allow our employees to create more interactive and personalized charts and reports without requiring deep technical knowledge.
Do you think IBM Cognos Analytics delivers good value for the price?
Yes
Are you happy with IBM Cognos Analytics's feature set?
Yes
Did IBM Cognos Analytics live up to sales and marketing promises?
Yes
Did implementation of IBM Cognos Analytics go as expected?
Yes
Would you buy IBM Cognos Analytics again?
Yes


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