We use Acoustic to deploy multiple marketing emails to all our customers on a daily basis. We are always promoting new products and promotions, and email is one of the biggest drivers of traffic and sales for our e-commerce business.
- Setting up complex email journeys.
- Scoring models for contacts.
- Currently no simple drag and drop email template editor.
- Fragmented/not intuitive reporting-- You have to go to a few different places to piece together information.
From my experience, Acoustic is a strong platform if you have a large team and very experienced and ideally tech-savvy members dedicated to email. For a smaller company, we have definitely had challenges with the platform's usability. We tried SMS with Acoustic and quickly migrated away from that, but continue to use them for email. We are happy with the direction Acoustic seems to be heading in since they transitioned away from IBM and the new account rep we got in the transition has made a world of a difference, but it remains to be seen how these new/promised changes and features will work in the application.